Chris Griggs

Creative Director

New York, NY, USA
Highly creative strategic designer with 18+ years of experience across varied industries, developing bespoke design solutions that drive differentiation for innovative brands.

Work Experience

Chris Griggs Design

Creative Director

• My projects range from brand systems, strategy, package design, airport branding, experiential design, graphic novels, and naming.
• Recent clients include ESI Design, Beacon Capital, Campbell Ewald, New York State, FCB Health, United Airlines, and DC Entertainment.
June 2013 - Present New York, New York, United States

The Partners

Design Director

• Creatively led a team of four designers in designing brand guidelines for twelve Newell Brands companies. These included: Mr. Coffee®, Oster®, Yankee Candle®, Rubbermaid® (Food), Crock-Pot®, FoodSaver®, Contigo®, Berkley®, Graco®, Sharpie®, Paper Mate®, and EXPO®.

• Developed company-wide nomenclature system, performed extensive audits/interviews with
brand VPs, crafted tone of voice with writing team, and developed new visual styles for undocumented assets.
May 2017 - September 2017 New York, New York, United States

ESI Design

Associate Creative Director

• Designed experiential/branded projects for Beacon Capital Partners in Chicago, LA, and Seattle
• Designed and implemented comprehensive best practices/process documents for entire company.
• Led the redesign of company marketing proposals and assisted on numerous pitches.
July 2016 - January 2017 New York, United States

FCB Global

Design Director, Branding Group

• Designed numerous visual identity systems – both branded, and un-branded.
• Created advanced packaging design concepts for pharmaceutical applications.
• Worked in tandem with FCB Health to develop brands across the health industry.
January 2016 - May 2016 New York, New York, United States

Campbell-Ewald

Senior Design Consultant

• Responsible for several New York State initiatives for Empire State Development.
• Led design on collateral for business and agricultural programs.
May 2016 - June 2016 New York, New York, United States

ESI Design

Associate Creative Director

• Designed experiential projects for Beacon Capital Partners in Boston, Chicago, New York and Washington D.C. and additional work for Wells Fargo and Comcast.
• Developed strategies with ESI teams, incorporating graphic programs, media, and lighting to create unique, ownable moments and bring differentiation to each location.
November 2014 - January 2016 New York, United States

Lippincott

Associate Creative Director

• Teamed with Lippincott to conceive of a new airport way nding system for United Airlines hubs in Chicago, Houston, and Newark, by creating a strategic list of needs, drafting customer experience maps, brand POV deck, and graphic signage vocabulary.
April 2013 - June 2013 New York, United States

JetBlue

Brand Design Manager - Design Lead

• Led all corporate brand projects, including aircraft livery, digital, experiential, print collateral, logos, and supervised design team and partner agencies.
• Created JetBlue’s Mint experience, a bold interior design that debuted first class seating, (seats, textiles, wall panels, lighting narrative) and innovative user interface (seat controls, digital displays) for new A321 aircraft.
• Designed JetBlue’s hub in San Juan, Puerto Rico and established an exterior / interior presence that celebrated the colorful, culturally vibrant destination.
• Refreshed system-wide branding (check-in desks, gate areas).
• Collaborated with interactive team to redesign JetBlue.com, TrueBlue loyalty website.
• Designed functionality, aesthetics, sound and social media buzz by spearheading a promo event for the new JetBlue iOS app.
September 2011 - December 2012 New York, United States

Wildlife Conservation Society

Art Director

• Joined with LEGO and the Bronx Zoo to create a large-scale summer program, “LEGO Zoofari”, that led guests around the park in search of custom LEGO sculptures. Embossing stations near each sculpture allowed kids to emboss icons into a passport, while interpretive signage enhanced the journey.
• Created a whimsical identity for the Tisch Children’s Zoo and a 4-D theater experience for the Central Park Zoo Theater.
• Developed exterior branding for the Queens Zoo to guide visitors to the park.
• Revamped the Bronx Zoo and Central Park Zoo ticketing and signage with WCS guest relations and marketing teams.
October 2009 - September 2011 New York, United States

Real Estate Arts

Senior Designer - Branding & Identity

• Led a team of designers through new business pitches and real estate projects to build brand identities, promo materials, packaging, websites and experiential design.
• Clients included Cushman & Wake eld, Gucci, AT&T, 7 World Trade Center and The Rookery Building.
September 2005 - July 2009 New York, United States

Two Twelve Associates

Environmental Graphic Designer

• Designed signage packages, detailed wayfinding systems for city circulation, sign location plans and iconography for transportation and sport.
• Clients included AIGA, Grand Central Terminal, New Jersey Transit, The NYC 2012 Olympic Bid, The New York Mets and Massachusetts General Hospital.
October 2002 - September 2005 New York, New York, United States

Education

School Of Art + Design – Purchase College, SUNY

Bachelor of Fine Arts

Majored in Graphic Design and graduated Cum Laude with a 3.53 GPA.
August 1995 - May 1999 New York, New York, United States

Awards

Ace Award

“Outstanding signage for Entertainment/Sports” Stadium redesign for NY Mets Shea Stadium

2004

Skills

Brand Strategy, Wayfinding Analysis, Adobe Creative Cloud, Brand Design, Corporate Identity, Creative Direction, Customer Experience Maps, Digital Design, Experiential Design, Naming, Product Development, Social Media,