As an independent UX/UI Designer, I help business leaders throughout the United States and Europe to create branded user experiences that inspire, inform, and instruct. I see my primary role as a user-advocate is to help leaders build user-friendly tools that provide an efficient utility so users can quickly access the information they need.

As co-founder, my primary focus was UX/UI Product Design for a product that helped users securely manage and remotely control Bluetooth, NFC, and QR touchpoints. These features became our patents' base (us 9,629,064, us 10,104,515, us 10,375,060, and multiple other patents pending). Phy Platform was formerly known as BKON.

Creative Strategy, Design, and Copywriting - As a one-person department, I refined the company’s brand and the existing SaaS product identities. I also wrote new copy for all public-facing products and services, promotions for the web, print, and sales presentations. Product User Experience Enhancements - Working with internal developers, I designed a multiphased approach for enhancing the platform UX with small but tactical improvements to the user experience.

After selling my agency (cabedge), I took this deep dive into the startup scene in product development, working closely with company leaders to discover product enhancement opportunities, then developed user-centric product and customer engagement strategies.

I founded and served as CEO and Creative Director for a team of talented designers, writers, developers, and web strategists. Clients included national brands like Band-Aid, Cracker Barrel, ExxonMobil, Johnson & Johnson, Unilever, Rockwell Tools, The Washington Post, LEGO, National Geographic, and the Massachusetts Institute of Technology (MIT), and others.

I recruited and managed a team of top-tier designers. Together, we designed attractive and informative web experiences in the days when Flash ruled the web. (In other words, we over-animated the heck out of everything we did.)

I recruited and directed a brilliant team of designers. Together, we created some of the first sites on the web for brands like Cracker Barrel, BMI (Broadcast Music, Inc.), and the State of Tennessee.

My specialty was print design, but I quickly learned the tech driving the early web. Major accomplishment: We were awarded the State of Tennessee’s first Internet design/development contract.