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Natural from São Paulo and a natural-born info-freak, I think of myself as “dot-connecter” that doesn't believe in the “out-of-the-box” shenanigans. Instead, I work with a problem-solving approach through creativity and data to change the behaviour of the targets and their environments.

Having worked with cre… Read More
Natural from São Paulo and a natural-born info-freak, I think of myself as “dot-connecter” that doesn't believe in the “out-of-the-box” shenanigans. Instead, I work with a problem-solving approach through creativity and data to change the behaviour of the targets and their environments.

Having worked with creativity/art/insights for the last 25 years, I came from the trenches of art department and during my career I specialized in nothing.
Because I believe that the wider your knowledge and knowhow, best your ideas and insights can be.

If you are trying to coordinate a team of creative minds and people is better to have a knee-high ocean of knowledge about everything than a one-subject well 100ft deep. By using the right language, you are able to delegate and connect the entire team's work and bring actual quality to the project/campaign/brand.

Here is some of the companies and brands that I had firsthand contact: BMW, P&G, Laboratórios Lilly, Mondelez, Reckitt Benckiser, Adidas, Akzo-Nobel, Microsoft (Windows, Office e X-Box), Unilever, Bunge, GOL, MARS, Pepsico, Friboi, Diageo, Coca-Cola, BRF, Mattel, Motorola, Kellogs, Alpargatas, Walmart, Warner and ASICS. Creating promotions, product launches, digital campaigns, guerrilla activations, POP solutions and even some events. Using innovation, gamification and cross data to became a behaviorist and really change things.

I have a multidisciplinary background and an unorthodox academic life track. Crossing references and reading until the break of dawn are my dearest hobbies.



Paulista louco por informação, considero-me um “ligador de pontos” que não acredita no conceito “fora da caixa” e sim em solucionar as necessidades da clientela e mudar o comportamento de shoppers e consumidores com criatividade, dados, arte e tecnologia.

Trabalho há 24 anos no mercado publicitário. Cheguei à direção de criação vindo das trincheiras e me especializei em “nada”, pois acredito que nesse cargo quanto mais abrangente for seu know how, melhores serão suas ideias. Prefiro ter um mar de conhecimento com meio metro de profundidade sobre o máximo de assuntos possíveis do que um poço de 20 metros monotemático.

Criei para empresas de bens de consumo como BMW, P&G, Laboratórios Lilly, Mondelez, Reckitt Benckiser, Adidas, Camil, Microsoft (Windows, Office e X-Box), Unilever, Bunge, GOL, MARS, Pepsico, Friboi, Diageo, Coca-Cola, BRF, Mattel, Motorola, Kellogs, Alpargatas, Walmart, Warner e ASICS desenvolvendo promoções, lançamentos de produtos, campanhas digitais, ativações de rua, soluções para PDV e, de quebra, alguns eventos. Tenho uma formação multidiciplinar e nada ortodoxa. Cruzar referências e ler até o dia amanhecer são meus passatempos prediletos. Read Less
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