• Handled the entire process of conceptualization, wireframing, prototyping, designing, testing, and launching, of more than 12 standalone, web and mobile applications as well as 16 dynamic and responsive websites, encompassing industries like automotive, aviation, banking, biotechnology, e-commerce, education technology (ed-tech), fast-moving consumer goods (FMCG), financial technology (fin-tech), food, healthcare, information technology (IT), insurance, law firms, medical, real estate, retail, and travel

• Shaped an award-winning mobile application for booking transportation in India

• Orchestrated redesigning of legacy products in mid-size as well as Fortune 100 companies, for expanding product’s market reach across the globe, to improve the usability of the user interface, and to multiply user retention rate organically

• Strategised design operations across multiple products for both mobile and web platforms in startups as well as mid-size companies

• Collaborated with product owners to create product roadmaps while keeping users at the centre of all feature decisions

• Documented requirements for multiple products while establishing best practices for creating user stories and persuaded product managers to standardize the process of launching versions' release

• Coached design-interns, product analysts, application architects, and developers in improving their know-how about interaction design, product design, and visual communication

• Reinforced lean and agile processes into product development in a controlled fashion to allow easy adaptation to newer methods

• Guided business operation team to implement and practice design thinking across the organization

• Coordinated user research efforts, synthesized user data to derive insights and spearheaded the design of a low-performing product which after the complete makeover, transformed into a key driving factor for the usage of all other products in the organization, across the nation in Malaysia