Charlotte Fereday
Service Designer & Creative Director
London, United KingdomAward winning creative with over 15 years experience in helping major brands and start-ups better connect with their customers.
I bring together creativity, strategic thinking and a passion for how things (brands, experiences & people) behave, to deliver interesting solutions for clients’ problems.
I've worked on some amazing projects for some of the world's biggest brands, including Coca-Cola, Heineken, O2, Aston Martin, BBC, Beats by Dr Dre, Goldman Sachs, Nike, Nokia, Sunsilk, Skip, Dove, Orange, The National Gallery and Getty Images.
I bring together creativity, strategic thinking and a passion for how things (brands, experiences & people) behave, to deliver interesting solutions for clients’ problems.
I've worked on some amazing projects for some of the world's biggest brands, including Coca-Cola, Heineken, O2, Aston Martin, BBC, Beats by Dr Dre, Goldman Sachs, Nike, Nokia, Sunsilk, Skip, Dove, Orange, The National Gallery and Getty Images.
Work Experience
Livework
Work Experience
I spent a few weeks this summer shadowing the team at Live|Work and working on a new business proposal for them. It was a great opportunity to see text book service design in action.
July 2014
- July 2014
London, United Kingdom
R/GA
Associate Creative Director & Head of Copy
I joined R/GA as a copywriter in 2009 and have been promoted up through the ranks, becoming an associate creative director and head of copy. During my time at R/GA I have led the creative on projects for O2, Heineken, Goldman Sachs, BBC, Nokia, Activia and Coca-Cola.
April 2009
- July 2014
London, United Kingdom
Freelance
Freelance creative / copywriter
During this time I worked for agencies including Digit, Cheil, Clear, Steak Digital and R/GA and direct for clients including Ladbrokes Casino, MTivity and Disney
September 2005
- April 2009
London, United Kingdom
London Clubs International
Group Marketing Manager
I looked after the marketing for six high end UK casinos - including the customer magazine, CRM programme, advertising, events, sponsorship and online activity. I managed a team of six and a £8m budget.
January 2001
- September 2006
London, United Kingdom
Fox Kids
Marketing Executive
As marketing exec I had sole responsibility for the Fox Kids Fan Club and magazine as well as organising viewer events, managing ATL campaigns and setting up their first website.
October 1997
- August 2000
London, United Kingdom
Education
City University
Masters in Innovation, Creativity & Leadership (MICL)
August 2013
- Present
London, United Kingdom
University Of Hull
American Studies, BA Hons, First Class
September 1992
- August 1996
Hull, United Kingdom
Skills
Coaching,
Creative Direction,
ECRM,
Mentoring,
Responsive Web,
Strategy,
Brand Strategy,
Concept Development,
Content Strategy,
E-commerce,
Editorial,
Experiential,
Innovation Consutancy,
Naming,
New Business,
Scriptwriting,
Service Design,
Team Leadership,
Trapeze,
Workshop Design,
Writing,