Amanda Penny

Digital and Broadcast Media Specialist

Raleigh, NC, USA
I have been in the media marketing and advertising industry for over ten years and have developed a unique and rare set of skills.

I assess current marketing objectives, short term and long term business goals, and marketing challenges to provide a solution to fulfill those needs.

Work Experience

Raycom Media

Broadcast & Digital Media Specialist

March 2017 - April 2017 Charlotte, North Carolina, United States

Penny Marketing

Marketing Director

• Develop scope of work for multi-platform marketing campaigns, such as mobile integration, digital advertising, brand loyalty promotions, commercial production, cross-promotional sponsorships and media buys.

• Prepare requests for proposals (RFPs) for client acquisition opportunities.

• Build a portfolio of new clients and grow retention rate by seeking out businesses with an objective and goal in mind and offer solutions that are client focused and goal oriented.

•Work collaboratively with clients and offer excellent customer service when developing, implementing and executing plan of action.

•Develop scope of work for multi-platform marketing campaigns, such as mobile integration, digital advertising, brand loyalty promotions, commercial production, cross-promotional sponsorships and media buys.

•Prepare requests for proposals (RFPs) for client acquisition opportunities.

•Build a portfolio of clients and grow retention

•Work collaboratively with clients and offer excellent customer service when developing, implementing and executing plan of action.

•Host and build websites either from scratch using Joomla or Dreamweaver software or from template using GoDaddy, Wix, Wordpress, etc. 

•Utilize Apple Developer license to work with mobile app developers for mobile integration

•Generate reports and analyze data and trends

*Build websites using Adobe Software, GoDaddy, WordPress, Wix and Monster

*Develop mobile application ideas and concept solutions

*Build creative framework and concepts for visually stimulating advertisements that cohesively compliment campaigns
May 2014 - March 2017 Los Angeles, California, United States

French West Vaughan

Regional Advertising Director



*Launched the new digital brand and product for Moves Magazine in the entertainment industry's #1 market within U.S.

*Managed sponsorship opportunities for campaigns executed in the west coast region

*Generated new streams of revenue for client portfolio

*Orchestrated pricing strategies for advertising opportunities and optimize new streams of revenue

*Presented new, innovative ideas that would resonate with client's brand identity

*Researched regional marketing competitors for client and sought out and collaboraters
September 2014 - November 2014 California, United States

Capitol Broadcasting Co

Account Executive


•Sold and managed inventory on WRAL-TV, WRAL.com, CBC Audience Network, WRAL2 and assisted in sales on FOX, sister websites and radio stations including Mix 101.5

•Managed local and regional advertising accounts by working either with media buyer, agency or business owner directly

•Researched and analyzed qualitative and quantitative data for current advertisers as well as prospects in order to build informative comprehensive reports

•Expert in Negotiating rates for advertising placements using Scarborough research, Nielsens Ratings, Product knowledge and strategic selling approach

•Lead team meetings and gave production direction during all stages of new client acquisition while delivering superb customer service.


Senior Account Executive
WRAL-TV

*Negotiated rates with media buyers for advertising time on the #1 television station in the 24th largest market

*Worked with sister stations and company entities to offer clients a multi-level comprehensive marketing & advertising solution leveraging FOX affiliate WRAZ, WRAL.com product, CBC Audience Network, broadcast station WRAL2 and WRAL-FM

*Excelled in and overacheived new business goals and station objectives


Digital Specialist - Account Executive
WRAL.com - New Media

*Developed new streams of revenue for the #1 media website across the country.

*Updated colleagues and team members across all Capitol Broadcasting Company entities on website statistics.

*Controlled ad placement rates by negotiating CPMs for higher price points for the station and also efficient prices for the buyer

*Analyzed & optimized digital media ad campaigns placed on WRAL digital entities by working with Google Insights and Abacus software

*Directly impacted advertisers' return on investment by consulting and educating clients and teaching reason for alterations
January 2011 - October 2011 North Carolina, United States

Sinclair Broadcasting Co

New Business Account Executive



*Cold called and knocked on doors to discuss new opportunities for advertisers across three different platforms I sold for (TV, Online, Mobile)

*Found buyers and sold inventory on CW22's local station affiliate WLFL, MyRDC's local station affiliate WRDC and the CW22/MyRDC local website.

*Exceeded individual budgets by increasing new business billing revenue

*Team leader and consecutively awarded as top 25 Account Executives across the country for new business billing month after month for 3 years

*Contributed to acheiving overall revenue goals for WRDC, WLFL and the local CW22 website

*Heavily trained for the sales/advertising industry by attending Sinclair Broadcasting training programs & schools located in North Carolina and Boston while receiving mentorship and guidance and training on a daily basis
August 2007 - December 2010 North Carolina, United States

Education

University Of North Carolina At Wilmington

Business Science: Concentration in Marketing and Minor is Psychology

Graduated Cum Laude
Deans List freshman year
Participated in Greek activities and served on the board for Alpha Gamma Delta sorority

North Carolina, United States

Languages

Spanish (Beginner),

Awards

Sinclair Broadcasting Co

New Business Sales Leader

2007

Sinclair Broadcasting Co

New Business Sales Leader

2008

Sinclair Broadcasting Co

New Business Sales Leader

2009

Account Executive Of The Month

Capitol Broadcasting Co

2012

Expertise

To 20 Advertising Agencies In Raleigh

2016

Skills

Adobe Products, Adobe Solutions Partner, Apple Developer, BMI License, Business Mangagement, Google Partner, IOS, ITunes Connect, Office 365, Windows Processor,

CORE COMPETENCIES

Proficient In: Microsoft Office 365, Adobe Software including Adobe Marketing Cloud Products, Adobe Creative Cloud Products and PDF services

Licenses Include: BMI Digital Music Distribution, Apple Developer, Adobe Creative Cloud products for Team, Business Licenses in California and North Carolina

Certifications for: Google Analytics, Digital Publishing and Journalism, Better Business Accreditation

Training Completed: Write It Right Communications Class, Busienss Ethics, 8 Habits of Highly Successful People

COMMUNITY SERVICE

*St Judes Fundraisers

*Relay For Life Breast Cancer walk Team Leader and Organizer, walker

*SPCA, Raleigh NC chapter hosts an annual event for donors and sponsors that I volunteer my professional marketing services to generate more awareness and funding

*Special Olympics Volunteer to execute event

*Coached for Young Champions of America cheerleading squad, Appalachain Service project with church, Pop Warner cheerleading coach, Highschool cheerlading coach,

*Food Bank Volunteer of my time by organizing donated canned foods on the shelves

*MADD participated in the Shatterproof Challenge in California

*Garner Area Ministry - donated my time and helped organize the store

*C3 Church in Clayton NC creative group volunteer where I donate my professional marketing services to develop brand identity and awareness among members and potential new members