Produced creative design concepts for areas of web design, graphic design, and email campaigns.

Responsibilities

WEB DESIGN
• Optimized the visual appearance of the company website, heavily considering UX and UI in the process.
• Conceptualized and designed visually appealing and user-centric landing pages and digital interfaces that aligned with the brand identity and objectives.

GRAPHIC DESIGN
• Designed the promotional and marketing material for the company’s needs, both online and offline. (Time management: 60% designed, 30% art direction/ conceptualization, 10% defined longer-term strategy for social channels).
• Used performance data to iterate creative designs for marketing and social campaigns.
• Edited photos and managed the display of products on the website through the internal e-commerce platform.
• Continuous improvement: research, competitor check, and industry news.

EMAIL MARKETING CAMPAIGN
• Collaborated with stakeholders to define campaign objectives, target audience, and messaging.
• Managed and executed all aspects of delivering campaigns. Managed the email campaign calendar, scheduling campaigns throughout the year. Designed (ensured compatibility across various devices), configured, tested, deployed, and managed campaigns to meet deadlines and milestones;
• Conducted A/B testing to optimize email performance, including subject lines, content, and CTAs.
• Monitored and analyzed campaign metrics, and provided insights and recommendations for improvement.
• Segmented email lists based on customer data and behavioral patterns for personalized campaigns.
• Handled requests for special reports, data, and campaign tracking information.
• Stayed up-to-date with industry trends and best practices in email marketing.

• Collaborated with stakeholders to define campaign objectives, target audience, and messaging.
• Managed and executed all aspects of delivering campaigns. Designed (ensured compatibility across various devices), configured, tested, deployed, and managed campaigns to meet deadlines and milestones;
• Conducted A/B testing to optimize email performance, including subject lines, content, and CTAs.
• Monitored and analyzed campaign metrics, and provided insights and recommendations for improvement.
• Segmented email lists based on customer data and behavioral patterns for personalized campaigns.
• Handled requests for special reports, data, and campaign tracking information.
• Stayed up-to-date with industry trends and best practices in email marketing.

Produced creative design concepts for areas of web design, graphic design, and email campaigns.

Responsibilities

WEB DESIGN
• Optimized the visual appearance of the company website, heavily considering UX and UI in the process.
• Conceptualized and designed visually appealing and user-centric landing pages and digital interfaces that aligned with the brand identity and objectives.

GRAPHIC DESIGN
• Designed the promotional and marketing material for the company’s needs, both online and offline. (Time management: 60% designed, 30% art direction/ conceptualization, 10% defined longer-term strategy for social channels).
• Used performance data to iterate creative designs for marketing and social campaigns.
• Edited photos and managed the display of products on the website through the internal e-commerce platform.
• Continuous improvement: research, competitor check, and industry news.

EMAIL MARKETING CAMPAIGN
• Collaborated with stakeholders to define campaign objectives, target audience, and messaging.
• Managed and executed all aspects of delivering campaigns. Managed the email campaign calendar, scheduling campaigns throughout the year. Designed (ensured compatibility across various devices), configured, tested, deployed, and managed campaigns to meet deadlines and milestones;
• Conducted A/B testing to optimize email performance, including subject lines, content, and CTAs.
• Monitored and analyzed campaign metrics, and provided insights and recommendations for improvement.
• Segmented email lists based on customer data and behavioral patterns for personalized campaigns.
• Handled requests for special reports, data, and campaign tracking information.
• Stayed up-to-date with industry trends and best practices in email marketing.

Scientific research and thesis development in the fields of e-commerce & visual design.