Dean Harding

Exclamation Design

Johannesburg, South Africa

Work Experience

Sales House Marketing

Studio Artist

Started as a “Studio Artist”, directly after Sales House had embarked on its new positioning and identity which placed it as the first choice fashion store for the aspiring, quality conscious black consumer.

During the first two years my portfolio included;

1. Designing and executing all elements for the below the line campaigns, such as account drives, new store openings, sales and POS.

2. Involved with the team which launched the Sales House Club - the first retail Club in South Africa, this included the design of direct mail campaigns, staff campaigns and soon after the cover and fashion pages in the Sales House Club magazine became part of my portfolio, this included the art direction, final design and layout.

Special achievements
The Sales House Club magazine is the most reputable black market publication and has won the S.A.I.I.E. (South African Institute of Industrial Editors) award for best cover and overall design for two years running.
1988 - 1990 Johannesburg, South Africa

Sales House Marketing

Studio Manager

1990 Promoted to Studio Manager, reporting to the Creative Manager, Geoff Cole. My portfolio was increased to include four Studio Artists and I began to work closely with senior management and our advertising agency O&M RSTM. During this time Sales House entered the desktop publishing arena. I was involved with the training and development of the studio artists.
As Studio manager one of my key accountabilities was to ensure that all work was executed according to required standards. This involved my close liaising with reproduction and print suppliers as well as our in-house production manager.

Responsible for overall look of:
• Merchandise catalogues
• Sales House Club magazine
• Press
• Packaging and POS
• Below the line activities
1990 - 1993 Johannesburg, South Africa

Sales House Marketing

Creative Director

Promoted to Creative Director Sales House brand, reporting to the Marketing Director, Penny Lloyd.

Now responsible for;
1. Overall look of the brand elements
• Merchandise catalogues
• Sales House Club magazine
• Television, radio and press
• Internal communication - monthly business broadcast, designed and formulated intro titles and worked closely with communications manager in compiling the programmes.
• Below the line activity
• Packaging
• Store openings

Special project:
In September 1994 Sales House opened in Sandton City. The positioning of the store required a marketing campaign with a difference, I was briefed to put together the campaign elements from concept to final execution, this included everything from POS to the art direction of a special audio visual.

2. Studio Network
• Managing implementing and maintaining a network of 8 Apple Mac’s, 3 flatbed scanners, a 4GB file server, 150 Fiery rip and a Cannon 700 copier.

3. Staff Training and development
My staff compliment included one creative specialist, two senior designers/art directors, two studio artists, one copywriter and a proof-reader.
• In addition to ensuring the smooth running of all creative work, I was also involved with staff development and uplifting the profile of my team.

Management courses (Edgars group)
• MAP (Management Advancement Programme)
• Executive Leading Edge
• IM (Interactive Management)
• Presentation Skills
• Performance Appraisals
1993 - 1997 Johannesburg, South Africa

Exclamation Design


Started Exclamation Design
1997 - 2013 Johannesburg, South Africa


Adobe Dreamweaver, Adobe Illustrator, Adobe Indesign, Adobe Lightroom, Adobe Photoshop, Quark Express,