Cathy Craycraft

Creative Director

Dallas, TX, USA
I’m about bringing the power of big ideas to the discipline of design.

Work Experience

Design Cantina

Founder + Designer

We're a creative design agency specializing in website design, branding, digital marketing, creative direction and graphic design for restaurants, retail, lifestyle and B2B brands.
July 2018 - Present Dallas, Texas, United States

MindHandle

Senior Creative

Merchandising, menu design, digital, print, promotions, brand identity and national/global 360° campaigns.
November 2016 - December 2017 Texas, United States

Cicis

Creative Director

Established an award-winning creative team responsible for TV, radio, POP, digital, social media, print, promotions, local marketing and a complete brand identity redesign implementation.
December 2014 - August 2016 Texas, United States

Idea Planet

Contract Creative

Entertainment partnership promotions, brand guidelines and Chick-fil-A kids meal premium development.
March 2014 - September 2014 Texas, United States

Leo Burnett / Arc Worldwide

Contract Creative

Shopper marketing/retail design for P&G, Sprint, PayPal, Intel and Leo Burnett PeopleShop.
October 2012 - December 2013 Illinois, United States

TracyLocke

Creative Director

Creative team leader on Sonic Drive-In merchandising, promotions, print, digital, direct, radio and outdoor. Creative direction for Pizza Hut, PepsiCo Foodservice and new business.
March 2011 - July 2012 Texas, United States

Wunderman

Creative Director

Creative team leader on Burger King, Office Depot, Citi Cards, Sears Brands, Chevron and Goodyear integrated campaigns, promotions and sponsorships.
October 2006 - February 2011 Illinois, United States

Education

Carnegie Mellon University

BFA, Graphic Design

Pennsylvania, United States

Illinois Institute Of Technology

Design Camp, Design Thinking

Design Camp, an immersive course in Design Thinking as a multi-disciplinary innovation platform. Focus areas include problem framing, research methods, data analysis/synthesis, prototyping and communication.
Illinois, United States

Awards

POPAI

Outstanding Merchandising Award

Direct Marketing Association

ECHO

NASCAR Illustrated Magazine

NASCAR Paint Scheme of the Year

Skills

Adobe Creative Cloud, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Art Direction, Creative Direction, Design Thinking, Digital Marketing, Email, Email, Graphic Design, Out Of Home, Point-of-Purchase, POP, Print, Restaurant Marketing, Retail Merchandising, Shopper Marketing, Social Media, TV, Web Design,