Cassell Andrew Ferere
Photographer/Writer/Editorial and Layout Deisgner/Filmmaker
New York, NY, USAA multidisciplinary creative in search of a position that demonstrates my abilities in a team setting.
Work Experience
Cassell Inc.
Creative Director
• Photography, Film Directing, Production, Writing, Art Direction
• Clients: Google Play, Samsung, Pet Smart, Ms. Lauryn Hill, Nessy Khem,
Quintessentially Group, Convicts NYC, Fashion Week Online, Creative Director and
Senior Editor at Kulture Hub, Founder and Editor In Chief of Reverie: PAGE
• Clients: Google Play, Samsung, Pet Smart, Ms. Lauryn Hill, Nessy Khem,
Quintessentially Group, Convicts NYC, Fashion Week Online, Creative Director and
Senior Editor at Kulture Hub, Founder and Editor In Chief of Reverie: PAGE
July 2007
-
New York, New York, United States
Mercer Project
Creative Associate
• Documenting daily activities; off-site projects, and studio operations
• Conceptualize, execute, produce and design for mood boards for tone
across social platforms and website, maintaining brand identity
• Assisting on projects; on the image of brand and founder, Roy Nachum
• Conceptualize, execute, produce and design for mood boards for tone
across social platforms and website, maintaining brand identity
• Assisting on projects; on the image of brand and founder, Roy Nachum
August 2018
- September 2019
New York, New York, United States
Maxima Apparel LLC
Head Photographer
• Established and maintained new processes to ensure workflow
efficiency, creative flexibility, retouching and maintain a high
volume production of all photography; Black Pyramid, Jackthreads
• Coordinating and photographing shoots on a daily basis
• Casting models and locations
• Inventory and management of equipment and studio space
• Post editing, color correcting, art direction and filing of all photo assets
efficiency, creative flexibility, retouching and maintain a high
volume production of all photography; Black Pyramid, Jackthreads
• Coordinating and photographing shoots on a daily basis
• Casting models and locations
• Inventory and management of equipment and studio space
• Post editing, color correcting, art direction and filing of all photo assets
August 2014
-
New York, New York, United States
Quintessentially Media
Creative Director
Producing detailed creative content for internal and promotional usage.
Branded content:
- Samsung (Samsung House Activations NYC / Hampton, NY)
- Google/Google Play Music (Surflodge, Montauk NYC)
- InStyle Magazine
- Janelle Monae / Wondaland Redords (Atlanta, Ga.)
- Vince Gill (Grammy Award Winning Country Music Artist)
Branded content:
- Samsung (Samsung House Activations NYC / Hampton, NY)
- Google/Google Play Music (Surflodge, Montauk NYC)
- InStyle Magazine
- Janelle Monae / Wondaland Redords (Atlanta, Ga.)
- Vince Gill (Grammy Award Winning Country Music Artist)
October 2014
- October 2016
LA Photo Party
Manager, East Coast
• Managing all east coast operations and employees at the
start-up photo-booth events company
• Participated in sales outreach, marketing, and customer service
• Training new photographers to build and operate booths
start-up photo-booth events company
• Participated in sales outreach, marketing, and customer service
• Training new photographers to build and operate booths
August 2013
- September 2014
Thrillist Media Group LLC
Videographer/Video Editor
• Videography and photography of culturally relevant fashion,
artist interviews and events, Jackthreads menswear e-commerce
• Editing video footage, creating content for weekly web-series
• Managing all production equipment
artist interviews and events, Jackthreads menswear e-commerce
• Editing video footage, creating content for weekly web-series
• Managing all production equipment
December 2012
- August 2013
New York, United States
Billionaire Boys Club/Ice Cream LLC
Apprentice/Showroom Assistant
- Responsible for photographing clothes and accessories for web store
- Marketing and public relations
- Merchandising and styling showroom displays
- Showroom maintenance, clerical and inventory responsibilities
- Graphic design/Digital Imaging
- Developed charts for costumer/consumer research
- Developing and applying promotional strategies
- Marketing and public relations
- Merchandising and styling showroom displays
- Showroom maintenance, clerical and inventory responsibilities
- Graphic design/Digital Imaging
- Developed charts for costumer/consumer research
- Developing and applying promotional strategies
May 2007
- July 2010
Berlin Cameron United
Creative Intern
- Graphic design
- Photography
- Animation
- Copywriting
- Created concepts for advertisements
- Developed marketing and advertising strategies
- Some clerical and office reception
- Photography
- Animation
- Copywriting
- Created concepts for advertisements
- Developed marketing and advertising strategies
- Some clerical and office reception
March 2007
- August 2007
Education
New York City Of Technology
Bachelor's Degree
Advertising & Communication Design - B. A. / B. Tech
Minor courses in Language & Thinking
( Bachelors Degree – Cum Laude )
Minor courses in Language & Thinking
( Bachelors Degree – Cum Laude )
August 2007
- May 2017
New York, United States
New York University
Certificate
Certificate - Advanced English and Writing composition
September 2013
- December 2013
New York, New York, United States
Languages
French (Beginner),
Skills
After Effects,
Canon EOS ,
Cinematography,
Creative Direction,
Directing,
Filmamking,
Final Cut 7,
Illustrator,
Indesign,
Lighting,
Photography,
Photoshop,
Producing,
Scripting,
Storyboarding,
Reverie: PAGE
Fashion and sustainability are intrinsic partners. Yet, it is hard for many to lead an environmentally conscious lifestyle. That’s where we come in.
PAGE has established itself as a cultural disruptor. We want to bring the nostalgia of print back into the fantasy of fashion, the sustainable way. With our first issue in production and almost ready to be sent to printers, we need your support. It’s time that we had a physical reminder that fashion can run adjacent to the needs of our planet.
On our path to publishing, leading sustainable brands have committed to us. But we have hit a roadblock with the worldwide COVID-19 pandemic. Sill, we believe that there is light on the other side of this.
As we continue to produce content daily, our bi-annual print will feature exclusive articles and content limited or removed entirely from our online platform. With your help, the enthusiasts of fashion done the sustainable way, we bring you a collectible piece of culture -- PAGE Print.
Reverie: PAGE magazine provides readers with insight into the DNA of the fashion world. It makes fashion easy to digest, approachable and aims to foster an attitude of inspiration and consciousness based on a fresh understanding of fashion and the joys of self-expression.
“Page magazine will be the first truly sustainable fashion magazine. Our print issues will be made to order. But most importantly, we want to provide insight into fashion that is palatable for any fashion enthusiast who wants a grounded outlook on fashion. We intend to humanize fashion while informing and enlightening our readers.”
— EDITOR-IN-CHIEF, CASSELL A. FERERE
www.reveriepage.com
PAGE has established itself as a cultural disruptor. We want to bring the nostalgia of print back into the fantasy of fashion, the sustainable way. With our first issue in production and almost ready to be sent to printers, we need your support. It’s time that we had a physical reminder that fashion can run adjacent to the needs of our planet.
On our path to publishing, leading sustainable brands have committed to us. But we have hit a roadblock with the worldwide COVID-19 pandemic. Sill, we believe that there is light on the other side of this.
As we continue to produce content daily, our bi-annual print will feature exclusive articles and content limited or removed entirely from our online platform. With your help, the enthusiasts of fashion done the sustainable way, we bring you a collectible piece of culture -- PAGE Print.
Reverie: PAGE magazine provides readers with insight into the DNA of the fashion world. It makes fashion easy to digest, approachable and aims to foster an attitude of inspiration and consciousness based on a fresh understanding of fashion and the joys of self-expression.
“Page magazine will be the first truly sustainable fashion magazine. Our print issues will be made to order. But most importantly, we want to provide insight into fashion that is palatable for any fashion enthusiast who wants a grounded outlook on fashion. We intend to humanize fashion while informing and enlightening our readers.”
— EDITOR-IN-CHIEF, CASSELL A. FERERE
www.reveriepage.com