Create strategic marketing campaigns for Medicare, Group Retiree Solutions
and Medicaid members that evolve the brand in a highly regulated industry.

Team member involved in designing new modern look and guidelines for the
Vivity brand, resulting in an award-winning brand refresh.

Act as project lead for complex assignments with rush schedules, ensuring members received materials by enrollment deadlines.

Collaborate and partner with business leaders and all areas of marketing to
ensure a consistent message.

Maintain and update design library and assets to simplify processes in a
fast-paced deadline-driven environment.

Manage products and design a wide variety of online and printed marketing materials for businesses, tradeshows, fundraisers and live events, with focus on concept to completion.

Review project scope to establish a timeline, budget restrictions, staffing needs and miscellaneous project expenses for various phases of a project.

Meet and exceed client expectations through proactive and flexible project management, reassessing as needed for changing priorities and business needs.

Collaborate closely with teams across the organization to track each project task, ensuring that project remains on schedule and budget.

Conceptualize and design a variety of project materials for clients, including logo and branding development, typography, websites, animated banners, emails, social media, tradeshows, direct mail campaigns, advertisements and invitations.

Lead creative strategy and project kick-off meetings with clients.

Ensure on-brand design and accurate content that aligns with overall project strategy.

Freelance clients include:
About Town Magazine — San Diego, CA
Anthem — Thousand Oaks, CA
APICS — Chicago, IL
BrightView — Calabasas, CA
Disabled Sports Eastern Sierra — CA
Eastside Bake Shop — Mammoth Lakes, CA
NBC Universal — Los Angeles, CA
ProEx Services — Baltimore, MD
StockCross — Los Angeles, CA
Ticketmaster/Live Nation — Los Angeles, CA
TOMI Environmental Solutions — MD
Yoga Journal Live — Boulder, CO

Supported new business development and enhanced the JLL brand image
in the Los Angeles real estate market.

Designed marketing campaigns with innovative ideas, logo design and branding.

Produced visual marketing materials, including websites, brochures, emails, boards, invitations and banners promoting building sales.

Generated new leads through pitch books, proposals and new business presentations.

Provided graphic design for research-based information for market reports and newsletters, statistical graphs, charts and tables.

Worked with internal clients and external vendors to obtain bids, print proofs and bluelines, complete press checks and handle mailings and storage.

Increased company revenue by managing multiple projects for a variety of clients, evolving the business from a small start-up company to a successful marketing and publishing firm.

Developed concepts and produced design editorials and advertisements for local and national magazine clients.

Worked directly with internal and external account executives, ensuring that all materials achieved message consistency and effectiveness, and met client needs and publication deadlines.

Manage accounts and budgets for special projects as well as the development of collateral materials and direct mail programs, including logos, business cards, gift cards, invitations and marketing materials for multiple clients.

Assist in generating public relations efforts to stimulate consumer interest and media exposure.
Clients include:

Club Pink Ribbon (event to benefit the Anastasia Fund at The Breast Cancer Research Foundation): Assist event director with conception and development of idea. Project manage segments of event as well as secure sponsorship and press coverage.

Antelope Entertainment – Paramount Pictures: Support film releases by creating promotions for acquiring and retaining fans, as well as implementing word-of-mouth promotional screenings.

Warner Bros. Pictures – Must Love Dogs Mutt Mingles: Develop a detailed event schedule, assist in execution of a grassroots 10-city movie promotion via a partnership with Loews Hotels. Cultivate sponsorships for gift bags and silent auction items from companies such as Paul Mitchell, OPI and Petco.

Successfully managed design projects for high-volume, in-house health care advertising team.

Developed and revised corporate brand guidelines.

Collaborated with top executives to develop strategic goals.

Worked directly with clients and vendors, adhering to plans and budgets to complete high-quality projects on schedule.

Managed award-winning campaigns, like the Healthy Habits program, from storyboard to final product.

Managed photo shoots, ensuring all photography met client needs and brand guidelines.

Oversaw the creation, design and production of health care marketing materials for nationwide meetings and trade shows. Materials included brochures, invitations, direct mail pieces, newsletters, posters, signage, booth space and conference websites.

Hired and managed staff of freelance designers.

Collaborated with decorators to create impactful trade show booths that attracted buyers and clients.

Liaised with printers — submitting bids, preparing files, proofing bluelines and conducting press checks — to ensure complex projects were delivered on time and within budget.

Managed creative services department for start-up multimedia sports network that provided up-to-the-minute scores, statistics and general news about sports and athletes.

Created videos, 3-D animation and collateral material to raise awareness of the marketing department to both internal and external clients.

Bachelor of Fine Arts with a Graphic Design major.