Ad writer, healthcare expert, sometime journalist, and strategic thinker. I'm well-versed in writing for advertising as well as design, for business as well as consumer audiences.

I've also led initiatives in RFPs, pitches, marketing plans, naming, branding, voice and tone guidelines and website redesign. I've been published all over the web. (I provide links to a few items below, but for more personal stories and essays you have to Google me.)

Almost all of my work comes in through referrals, and I typically work as a contractor for virtual agencies, project-based teams, ad agencies and design firms.

Partial list of clients includes Abbott Diabetes, American Heart Association, Dexcom, FitBit Health Solutions, Gates Foundation, Ocean Naturals Tuna, PayPal, Qualcomm Life, Restoration Hardware, S.C. Johnson & Company, The Seattle Times, SmugMug, Tiny Prints, and the XPRIZE Foundation.

White Space was an agency focusing exclusively on healthcare. I wrote print ads, collateral, direct mail, radio, video, SEO web content and mobile apps for consumer and clinical audiences, including lots of super scientific medical stuff aimed at doctors, nurses, and laboratorians. Clients include Abbott, Baxter, LifeScan, Roche Molecular Diagnostics, Philips Healthcare, Siemens, Ventus Medical, and several hospitals

Copy, concept and strategy for Amazon, Restoration Hardware, SmugMug, Tiny Prints, Wedding Paper Divas, XPRIZE Foundation, Zoom Eyeworks, and multiple pitches.

Abbott, American Diabetes Association, American Heart Association, LifeScan, Phillips. Worked this job freelance, then full time, then left to form White Space.

Full-time staff writer on Mirage Resorts, Saturn, Sprint, and a few other accounts. Got to present to Hal once, when he was alive.

Starbucks, PetSmart, Ben Bridge Jeweler, Lowe's (formerly Eagle Hardware & Garden), Alaska Seafood Marketing Association.

Clos du Bois, the Exploratorium, American College of Physicians, Union Bank of California and a bunch of dot coms.

I took a variety of copy and concepting classes at this advertising school, culminating in a career as an ad copywriter.