Carla Traini

Design Director

Paris, France
Communication Designer, Grafica, Graphiste, Graphic designer, Packaging Designer, Editorial Designer.
Everyone knows a different side of me.

Work Experience

Landor Associates

Design Director

Leading a team of designers in Paris, Hamburg and Geneva.
I take care of several business accounts working cross categories in packaging and corporate.
I elaborate Strategic Design Thinking for Branding, Packaging and brand led digital experiences.
October 2016 - Present Paris, France

FutureBrand

Senior Designer

Futurebrand is the international creative group I joined in 2013 as a Senior Designer, role that makes me manage people, taking part to clients meetings and presentations.
I love being flexible, I am working for packaging as well as editorial design, identities and retail design.

I got the responsibility of the R&D around special papers and materials, finishing, printing techniques and suppliers, more than my creative role.

I achieved a new step in team and clients management preserving a comprehensive approach to design, changing my field of work every day.


Top clients: Nespresso Worldwide, Philip Morris, Le Printemps
February 2013 - September 2016 France

Fontegrafica France

Design Director

Fontegrafica France it's a new branch of Fontegrafica Milan, existing since the beginning of 2011 to add amazing creativity and graphic design to the astonishing capabilities of Fontegrafica in terms of printing techniques.

I am a Design Director managing the resident team of creative talents in terms of art direction and coordination. At the same time I follow every project also from a managing point of view and select new freelance talents who could eventually integrate the team.
We work only for fashion and luxury brands.
I manage a team of 4 designers and I work with an account to offer the better solution in terms of creativity and management of every single project.

Top clients: Louis Vuitton, Chanel, Boucheron, Interparfums.

This experience boosted my capabilities of management, organization, creativity, problem solving and of course, knowledge and evaluation of the faisability and choice of the best printing technique to enhance and interpret the potential of every graphic project.
November 2011 - October 2012 Paris, France

CB'a Design Solution Paris

Art Director

Art Director for the creation of luxury and cosmetics projects moving from packaging, to edition and corporate.

CB'a Paris is the headquarter of the group, working actively in packaging, corporate, space design and branding. The Pole Luxe I integrated is one of the most creative and flexible of the agency, in switching from one field of graphic design, to the others.

Top clients: Ferrari, JTI Tobacco, Valrhona, Yves Rocher, Bacardi-Martini, Louis Vuitton.
February 2011 - October 2011 Paris, France

Carmi E Ubertis Milano

Design Director

Design Director for projects of Packaging and Corporate Identity working for B2B and B2C. Direct involvement from the very definition of brand strategy, through the creative development process, to the implementation and printing stages: artworks production, selection of materials and treatments and suppliers management (printing houses, paper mills, illustrators, photographers, mock up developers).

Excellent knowledge of production process and materials and therefore ability to play the role of an implementation manager.

Top Clients: Alemagna - Bauli, Gruppo 24 Ore, TDR Tobacco (Croatia), UIB (Jeddah – Emirates), Ferrero Kinder, SCJ Johnson Wax, Dainese, Triennale di Milano, Wall Street Institute, MAC Group, Amica Chips, Enervit.
March 2006 - December 2010 Milan, Italy

Education

Università Degli Studi Milano Bicocca_ Faculty Of Educational Sciences

Master Degree in Anthropological and Ethnological Sciences

Course aims to prepare professionals able to analyze human behaviours and their deep nature both in their relationships with other humans and in their relation with design and communication objects.
October 2009 - Milan, Italy

Politecnico Di Milano_ Faculty Of Design

Master Degree in Communication Design

October 2004 - April 2007 Milan, Italy

École Nazionale Supérieure Des Arts Decoratifs

Master Degree

January 2006 - June 2006 Paris, France

Politecnico Di Milano_ Faculty Of Design

Degree

September 2001 - July 2004 Milan, Italy

Languages

English (Advanced),
French (Fluent),
Italian (Native),

Awards

Prix Formes De Luxe

étui pliant

2014

Grand Prix Brand Identity

Best Packaging Design_Alemagna

2010

Grand Prix Brand Identity

Best Corporate Design_Alemagna

2010

Skills

Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Quark Xpress,

Additional Informations

° Dynamic, versatile, curious
° Enthusiasm and passion for this job
° Excellent communication skills
° Excellent organizational and managerial skills/problem solving
° Good at teamwork, great sense of responsibility

° Aiming to work in multicultural and international environments
° Willing to travel and share experiences
° Calm, determined and reflexive


OCTOBER 2014
The limited edition of Veuve Clicquot yellow champagne box, Enveloppe won the Prix Formes de Luxe 2014, category Foldable premium boxes.

JUNE 2012
Carlo del Clat packaging and identity was chosen as one of the best packaging products on the Behance network and published on the Packaging Design Served blog!

OCTOBER 2010
The Alemagna project I developed for Carmi e Ubertis won the Grand Prix Brand identity Prize for Corporate Design and for Packaging Design.

NOVEMBER 2009
A selection of projects I developed for Carmi e Ubertis are published in “Brand D.O.”, Fausto Lupetti Editore, Bologna, 2009.

DECEMBER 2007- December 2008_
Contributor at www.The Dieline.com

As the only contributor from Italy, I wrote articles on Italian creativity in the face of the worldwide market.