Candido Castañon Hernandez

I believe in rational, precise and functional design and this leads to simple and elegant solutions to complex problems. What does this all mean? My designs are direct, organized and elegant. Furthermore its aesthetic values (although subordinate to reinforce the conceptual idea and its function wit…

Each graphic design project is unique and is the result of a long process of study. It requires an approach whereby neither a preconceived solution or a particular style are employed but continuous and iterative research and dialogue with the customer. Only then the most appropriate techniques in vi…