Mohammed karafaki is a Graphic Designer and Art director Focused on creating identities with typographic sensibility and editorial slant.

Karafaki has over a decade of experience working with global and emerging brands building trust and user engagement through conceptualization, visual identities, editorial and digital design. developing a consequent language that maintains high-quality purpose and finishes, as well as following each brand standards.

He values simplicity in his designs and he believes that often simple design solutions can be the most effective.
Good design doesn’t have to be visually complicated - on the contrary, For him, every case has different needs, so every design solution must be 100 % adapted.

As a multidisciplinary designer in touch with different artistic fields and techniques, karafaki is capable to quickly understand the needs and possible approaches for each case, to ensure the best innovative solution.