Madalina Pavel
Freelance Illustrator&Designer
Bucharest, RomaniaI'm a freelance graphic designer and illustrator with over 9 years experience in art direction, design, illustration and animation projects. My work covers everything from branding, publications, digital illustration, video animations, digital marketing, concept art, product design and mural painting. I have experience working within a creative department and also remote. I also have experience in managing creative small teams on projects such as animations and publications. I'm a proactive and detail oriented professional aiming at achieving the best results.
The success of a project can be achieved only by team work between the creative team and the client. I always value the input of my clients, as it turned out many times to be a valuable piece to the puzzle.
Whether you are looking for communicating your brand message in a creative way, build a campaign for your project, introduce animation into your online campaign, or simply hire a professional for you client's projects, you've come to the right place.
Looking forward to be of help!
The success of a project can be achieved only by team work between the creative team and the client. I always value the input of my clients, as it turned out many times to be a valuable piece to the puzzle.
Whether you are looking for communicating your brand message in a creative way, build a campaign for your project, introduce animation into your online campaign, or simply hire a professional for you client's projects, you've come to the right place.
Looking forward to be of help!
Work Experience
Freelance
Illustration, Animation and Graphic Design
Being a freelancer gave me the opportunity to collaborate with various companies and organizations from Romania and Europe such as Onscreen, Picturise, Add Media Communication, Dentsu, Jobful, Ialoc.ro, Takeda, Verita International School, Terre des hommes, EFTA, Payoke , among others.
Animation services are usually done in collaboration with my team of freelancers and cover everything from script to the ready-to-upload animation.
My services offer clients the help they need in their campaigns or visual identity and increase their visibility in the digital world.
Animation services are usually done in collaboration with my team of freelancers and cover everything from script to the ready-to-upload animation.
My services offer clients the help they need in their campaigns or visual identity and increase their visibility in the digital world.
March 2014
-
Romania
Picturise
Video Animation Illustrator & Art director
My responsibilities include creating the animation concept, based on the client's guides and the script, the storyboard and the illustration. I work closely with the animator to deliver the final product and manage the whole process, based on the final client' s feedbacks.
September 2019
-
Romania
On Screen
Illustrator & Designer
On Screen it's a company specialized in video animation, video content and interactive visual solutions for events.
One of my greatest achievements in this company was the oportunity to develop my skills as a designer, illustrator, Adobe user, storyboard writer, even as a project manager sometimes and everyday team player . It envolved a lot of responsibility and dedication and none the less, a lot of work and creativity.
Been designing everything from logos to social media visuals, flyers, prints, storyboards, illustrations, even books.
I like to think that my presence brought more value to this company and contributed to the its growth.
One of my greatest achievements in this company was the oportunity to develop my skills as a designer, illustrator, Adobe user, storyboard writer, even as a project manager sometimes and everyday team player . It envolved a lot of responsibility and dedication and none the less, a lot of work and creativity.
Been designing everything from logos to social media visuals, flyers, prints, storyboards, illustrations, even books.
I like to think that my presence brought more value to this company and contributed to the its growth.
October 2015
- July 2017
Bucharest, Romania
Ikhaya Drum
Creative designer & Project coordinator
I began as a volunteer for Ikhaya Drum, NGO that promotes African music and culture in Romania and ended by being a valued member of the team.
I was responsible for creating the Ikhaya Drum logo & visual communication materials across all platforms. That includes also designing event posters and social media banners.
Another part of my role was to create and coordinate events, such as drumming classes, the annual Africa Days festival and other small events where I managed the team of performers, the logistics, photographers, communication with the media and the clients.
I was responsible for creating the Ikhaya Drum logo & visual communication materials across all platforms. That includes also designing event posters and social media banners.
Another part of my role was to create and coordinate events, such as drumming classes, the annual Africa Days festival and other small events where I managed the team of performers, the logistics, photographers, communication with the media and the clients.
October 2012
- August 2019
Romania
Buburuze
Product Designer & Owner
During university I run my own home deco & fashion accessories studio called “Buburuze”.
I was responsible for the product design and production, from sketch to choosing fabrics, to the final product. Part of the job was also creating the visual identity and coordinate the marketing department. I designed the logo, business cards, social media and web visuals, administrated the website, wrote articles and posts, managed the sales and the client relations department.
As a one woman show, my job was challenging and offered me many opportunities for self growing and professional development.
The studio's journey ended when I decided to make a change in my career.
I was responsible for the product design and production, from sketch to choosing fabrics, to the final product. Part of the job was also creating the visual identity and coordinate the marketing department. I designed the logo, business cards, social media and web visuals, administrated the website, wrote articles and posts, managed the sales and the client relations department.
As a one woman show, my job was challenging and offered me many opportunities for self growing and professional development.
The studio's journey ended when I decided to make a change in my career.
January 2009
- January 2014
Romania
Best Before
Graphic Designer
During my last year of university I had the opportunity to work as an intern at Best Before, a Bucharest based packaging company agency.
I was responsible of designing the layouts of different type of packaging. Had my first experience with macOS and practiced my skills in Adobe Illustrator and Photoshop. Worked for brands such as Milka, Agrana and Skoda.
I was responsible of designing the layouts of different type of packaging. Had my first experience with macOS and practiced my skills in Adobe Illustrator and Photoshop. Worked for brands such as Milka, Agrana and Skoda.
February 2009
- May 2009
Romania
Education
UNARTE, Art University
BA in Visual Arts
Studied painting, graphic arts, illustration, printing techniques, photography, poster design, visual comunication, art history, philosophy, estethics and other.
October 2004
- May 2009
Bucharest, Romania
ASP University Of Arts, Poznan
Scholarship
I attended Poster Design, Visual Communication, Packaging Design, Serigraphy and Typography. Had a couple of my works selected for the end of the year university exhibition. Met some great artists and get to know the polish art culture.
February 2008
- June 2008
Poland
UNARTE
Participant in "Atelier Tipografic Romania - Olanda" project
A collaborative project between six Dutch Art Academies and twelve Romanian students of the Universitatea Nationala de Arte (UNARTE), Bucharest.
I was selected to participate in the project and teamed up with my Dutch colleague, Kim to create a spread in the Atelier Tipografic magazine. Our project was experimenting the decay of lettering, using Helvetica font. Based on the decay seen in the old lettering around Bucharest at that time, we wanted to show that in decay there's beauty. Pages 24-25 https://issuu.com/iamthenightfly/docs/ator_paper
I was selected to participate in the project and teamed up with my Dutch colleague, Kim to create a spread in the Atelier Tipografic magazine. Our project was experimenting the decay of lettering, using Helvetica font. Based on the decay seen in the old lettering around Bucharest at that time, we wanted to show that in decay there's beauty. Pages 24-25 https://issuu.com/iamthenightfly/docs/ator_paper
October 2007
- November 2007
Bucharest, Romania
Languages
English (Fluent),
Spanish (Conversational),
French (Beginner),
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Adobe XD,
Advertising,
Art Direction,
Communication,
Creative Lead,
Drawing,
Illustration,
Networking,
Product Design,
Project Management,
Storyboarding,
Visual Communication,
Wacom Cintiq,