Creative Director, Graphic Design Professional
Tortolini Graphic Design
www.choicestream.com
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As Creative Director, I lead a team that is responsible for developing design concepts that convey consistent interpretation of brand fundamentals and business objectives, establishing robust and effective communication to include strong elements of the brand and image, and providing polished visuals to illustrate… Read More
As Creative Director, I lead a team that is responsible for developing design concepts that convey consistent interpretation of brand fundamentals and business objectives, establishing robust and effective communication to include strong elements of the brand and image, and providing polished visuals to illustrate the best-of-breed concepts that embody the brand's services and products.

We deliver high-level concepts for potential and current customers, then design prototypes used as presentation materials, and develop live web applications.

I manage designers, copywriters and developers -- mentoring, critiquing and building the team, to ensure top-quality design work, both internally and externally. I am also responsible for developing processes to better enable the communication between all stakeholders and the creative team.

My goal is to conceive and execute cohesive marketing campaigns that integrate online marketing tools with traditional offline marketing to create multiple campaigns throughout the year to support sales and marketing, combining the most effective tools such as collateral material, advertising, direct response marketing, website optimization, e-mail marketing, social media, and more. Read Less
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