Hiyacar is a UK peer-to-peer car sharing solution that helps communities live smarter. Car owners make money by sharing their cars and drivers have a new way to get around without having to own a car.

Achievements:

• Turned complex user requirements into simple, functional, intuitive product solutions based on user interviews
• Owned end-to-end UX design process from wireframes to rapid prototypes and pixel-perfect UI, and validated designs with users
• Influenced strategic product design by working closely with Product Managers and developers, as well as marketing, support and exec teams
• Developed and implemented a new design system across web and apps to reflect the business’s new branding
• Iterated designs to improved existing web and apps functionality based on user feedback and testing
• Refined company branding across all digital touch points and marketing print material to ensure consistency and impact
• Liaised with external agencies and partners

RBS Corporate & Private Banking focuses on businesses with a turnover between £2.5m and £25m, providing them with a wide range of finance products and services.

Achievements
• Overhauled the UX of the Lombard Car & Van Finance online quotation tool for desktop and mobile, managed relationship with design agency from brief to final visual designs, delivered additional UI designs and liaised with development team to ensure quality of delivery.
• Worked with creative agency and brand marketing team to define specific online brand guidelines to incorporate accessibility elements while maintaining brand identity and recognition
• Organised user testing sessions to validate design principles and worked with product owner to action improvements
• Designed the UX for new Image Cheque Clearing programme using wireframes to allow small financial institutions (Agency Banks) using RBS services to meet governmental regulations and liaised with technical team to deliver best-in-class product.

• Worked in close partnership with project stakeholders to develop innovative and engaging UX solutions for a number of clients’ responsive websites, including one of the UK’s leading training and business consultancy companies.
• Developed design concepts from wireframes to UI.
• Took part in clients meetings during early project phases to establish requirements and ensure user journeys and UX met expectations.

Designed all UI aspects of new scientific data website.

Provided a range of designs for the commercial team, including banner ads, newsletters and infographics.

Designed all instances of the new responsive website for cloud-based payment processing company AccessPay producing a number of web and mobile page templates to suit the company’s activity.

Worked on the initial designs for Remembrance website and worked on financial infographics.

Redesigned app screens from iPad to Lenovo ThinkPad Helix for healthcare app.

Worked on page designs for the new Aquafresh website.

Worked on the initial designs of an on-demand sport video app for iPhone and Android.

Worked on mock-ups for agency pitch.

Small Back Room is an integrated design consultancy with clients in a variety of sectors.

Created concepts for the second phase of the Wembley Park website, developing the visual aspect of the current site to emphasise the new brand

Metia is a Web and PR agency with offices in the US, Asia and the UK.

• Designing the new site for Export Britain, the export branch of the British Chamber of Commerce (BCC), developing a new visual structure for the site whilst incorporating elements of the standard BCC website to create a synergy between the two
• Redesigning a one-page site for Microsoft Business Intelligence, integrating Microsoft's strong visual identity to create a more engaging experience
• Creating an infographic for Microsoft Ventures, a structure which helps startups establish their business, to coincide with the launch of their London branch

Discovery Networks is a leading international television business led by flagship network Discovery Channel, with a number of other networks, including Animal Planet, TLC Discovery Science and Discovery History.

Leading the visual design concept for the forthcoming On-Demand Smart TV app for German TV channel DMAX, incorporating new branding elements into the concept, as well as providing design support for the redesign of the channel’s website.

MSN is Microsoft’s news portal, providing a wealth of original content as well as aggregating content from a variety of sources, including Press Association or The Guardian.

Working with the Editorial, Product Development, UX and Bing AppEx teams, overseeing visual aspects of the UK site, creating wireframes and mock-ups for new features and promotional banners and icons.

With over 100m unique visitors each month (August/September 2012), MailOnline is the No. 1 online newspaper in the world. The site has seen its traffic rise by over 290% in the last three years, and now reaches an average of 2.42m UK unique visitors daily (ABCe July 2012.

My Role:
Overseeing all design aspects of the site from concept to delivery, managing a team of two designers, responding to the requirements of the publisher and editorial team, ensuring consistency and adherence to brand guidelines, and working in close partnership with front-end and back-end developers and commercial and editorial teams.

Achievements
• Instrumental in delivering new and improved functionality on the MailOnline site.
• Developed site modules in keeping with the look and feel of the site, with particular attention to UX, for visitors to the site as well as for the editorial team.
• Worked on concepts, wireframes and designs for a new user profile area allowing users to post profile pictures and view the comments they have posted on the site.
• Developed concepts for new Stats Centre and expanded columnists archive.
• Designed Olympics Stats Centre widgets to integrate with our site, and liaised with the development team for our data provider, to ensure delivery on time.

Achievements
• Worked with the editor of MailOnline’s sister site This Is Money on the redesign of the website and integration with the MailOnline platform
• Redesigned the Weather channel to coincide with the switch to a new data provider. This also included a complete set of weather icons.
• Created a wide range of editorial graphics for major sporting events (Wimbledon, Ashes, Football World Cup, Olympic Games).
• Devised a comprehensive website style guide for front-end developers and designers.
• Adapted TV creative to be promoted on the website via Home Page Takes Overs.
• Produced graphics for various blogs and maintained these blogs hosted on Typepad.

Etail Services provided the e-commerce platform and operation for Sports World under the banner of sportsdirect.com and also managed the e-commerce platform for the official Blackburn Rovers site.

Working as part of the small design team, delivering graphic-based HTML newsletter for Sports World, Blackburn Rovers and the FA web stores, newspaper advertisements and concept for various websites and printed brochures.

Working as part of the new media team on the Virgin Megastores and Virgin Digital websites, conceiving and delivering all graphical content and ensuring high quality online brand presence.

Achievements
• Adapted in-store promotional creative brief and branding to fit the online environment across various support and ensured brand consistency in all lines of online communication.
• Instrumental in delivering digital download website to tight deadline, including concept and production of all graphics and modification of page templates to suit the needs of the team.
• Successfully delivered redesign of transactional website to improve overall speed and performance and increase revenue.