Showcase & Discover Creative Work

Broken Penguin

Design Director

Copenhagen, Denmark
Work Experience
Copenhagen, Denmark
Mar 2013Present
Creative Director
Copenhagen, Denmark
Apr 2011
Design Director
Visual identity, branding, product and image campaigns, online concepts, webshop, usability design, social media, online films, app concepts and design, mobile marketing and design, TVC, storyboards, instore marketing, shop concepts and execution, games, geo marketing, budget responsibility, personnel management and strategy
Copenhagen, Denmark
20092011
Art Director
Visual identity, branding, online product and image campaigns, online concepts, webshop, usability design, social media, online film, app concepts and design, mobile marketing and design, TVC, storyboards, geo marketing, budget responsibility
Copenhagen, Denmark
20082009
Creative Director
Visual identity and design, concept development and design, branding, product and image campaigns, webshop, usability design, online film, TVC, storyboards, budget responsibility, industrial design, events, games, new business development, client optimization, strategic development, public relations and personnel management
Copenhagen, Denmark
20062007
Senior Art Director
Visual identity and design, concept development and design, branding, product and image campaigns, webshop, usability design, online film, TVC, storyboards, budget responsibility, events, online games
Copenhagen, Denmark
20042006
Art Director
Visual identity and design, concept development and design, branding, product and image campaigns, usability design, storyboards, online games
Copenhagen, Denmark
20012003
Summa Summarum
Graphic Designer
Magazine design, visual identity, layout and working drawing
Copenhagen, Denmark
19982000
Neville & Netværk
Graphic Designer
Magazine design, visual identity, layout and working drawing
Grenaa, Denmark
19961997
Johnsen Offset
Graphic Designer
Working drawing, ad and magazine design
Grenaa, Denmark
19921996
Johnsen Offset
Graphic Apprentice
Working drawing, film for print, ad and newspaper layout
Clients
Coop, Kvickly, A.P. Møller - Mærsk, Justitsministeriet, Økologisk Landforening, Gyldendal, Scan, Air Alpha, O.B., Duracell, Familiestyrelsen, Philips, Fødevareministeriet, D.I., Fiskebranchens Oplysningsudvalg, Det Danske Fjerkræraad, Bilzonen.dk, Jobzonen.dk, InWear, Error Jeans, Ecco, SAS, Mærsk Air, Sterling, SAP, Beredskabsstyrelsen, Beredskabsforbundet, Københavns Universitet... and many more.
Education
Copenhagen, Denmark
 
Higher Education in Graphic Communication
Advertizing, Marketing, Management and Organization, Typography, Form and Function, Text and Illustration
Aarhus, Denmark
 
Aarhus Technical College
Graphic Designer
Specialized in design and layout
Languages
 
Danish (Native), English (Fluent), Swedish (Conversational), Norwegian (Conversational), German (Beginner)
Skills
 
Adobe Dreamweaver, Adobe Flash, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Branding, Illustration, Usability Design, Visual Identity Design
Awards
2011
Best Site of the Year
2006
The Copenhagen Museum of Industrial Arts
Exhibited
3 (HI3G)
Responsible for the Mit 3 app concept, development, usability and design.
• 2 weeks after the release the app hit 42.000 downloads
• Number one in App Store
• 5 out of 5 stars in reviews
3 (HI3G)
Visual identity and product branding.
• Ad and TVC campaign for 3Datadeling and 3Bonus
• 2 weeks after the campaign launched the recognition (unaided) was 82%
YOUSEE
Design and usability of yousee.dk.
• In 2011 Yousee.dk won “Site of the Year in Denmark” by Sitecore
A.P. MØLLER - MÆRSK STUDENTS ONLY
Image campaign: “This is not a student job – it’s a job for students”.
• Nominated for Metro Xpress Creative Awards 2007 in the category “Most creative ad”
FISKEBRANCHENS OPLYSNINGSUDVALG
Product campaign: “2gangeomugen.dk”
• The campaign increased the sale of fish in Denmark in 2006 by 30% compared to the year before. The recognition the first year of the campaign was 27%. In 2007, when the campaign repeated the recognition rose to 76%

• Børsen 13. november 2006: ”Fiskehandlerne spræller af begejstring (...) Det er først og fremmest den stort anlagte kampagne ”2 gange om ugen”, som har øget salget (...) den har haft en mærkbar effekt (...) Tal fra Danmarks Statistik viser, at salget af fisk i år er steget med omkring en tredjedel, og dermed har fiskehandlerne den største vækst i detailhandelen”

• The logo for “2gangeomugen.dk” was showcased at Københavns Kunstindustrimuseum (The Copenhagen Museum of Industial Art)
JUSTITSMINISTERIET
Identity design
• The Danish Ministry of Justice decided in 2006 to differentiate itself from the other Danish Ministries. The task was to do a contemporary redesign of the crown, but at the same time ensure that the Ministry of Justice, as a historic and respected institution still communicates tradition, stability and fidelity

• The client and the assignment was won amongst 4 Danish agencies