Showcase & Discover Creative Work

Broken Penguin

Design Director

Copenhagen, Denmark

Work Experience

Pentia

Creative Director

March 2013 - Present Copenhagen, Denmark

3 (Hi3G)

Design Director

Visual identity, branding, product and image campaigns, online concepts, webshop, usability design, social media, online films, app concepts and design, mobile marketing and design, TVC, storyboards, instore marketing, shop concepts and execution, games, geo marketing, budget responsibility, personnel management and strategy
April 2011 Copenhagen, Denmark

Yousee

Art Director

Visual identity, branding, online product and image campaigns, online concepts, webshop, usability design, social media, online film, app concepts and design, mobile marketing and design, TVC, storyboards, geo marketing, budget responsibility
2009 - 2011 Copenhagen, Denmark

Perceptor

Creative Director

Visual identity and design, concept development and design, branding, product and image campaigns, webshop, usability design, online film, TVC, storyboards, budget responsibility, industrial design, events, games, new business development, client optimization, strategic development, public relations and personnel management
2008 - 2009 Copenhagen, Denmark

Perceptor

Senior Art Director

Visual identity and design, concept development and design, branding, product and image campaigns, webshop, usability design, online film, TVC, storyboards, budget responsibility, events, online games
2006 - 2007 Copenhagen, Denmark

Grey Global Group

Art Director

Visual identity and design, concept development and design, branding, product and image campaigns, usability design, storyboards, online games
2004 - 2006 Copenhagen, Denmark

Summa Summarum

Graphic Designer

Magazine design, visual identity, layout and working drawing
2001 - 2003 Copenhagen, Denmark

Neville & Netværk

Graphic Designer

Magazine design, visual identity, layout and working drawing
1998 - 2000 Copenhagen, Denmark

Johnsen Offset

Graphic Designer

Working drawing, ad and magazine design
1996 - 1997 Grenaa, Denmark

Johnsen Offset

Graphic Apprentice

Working drawing, film for print, ad and newspaper layout
1992 - 1996 Grenaa, Denmark

Education

College Of Graphic Design

Higher Education in Graphic Communication

Advertizing, Marketing, Management and Organization, Typography, Form and Function, Text and Illustration
Copenhagen, Denmark

Aarhus Technical College

Graphic Designer

Specialized in design and layout
Aarhus, Denmark

Languages

Danish (Native),
English (Fluent),
Swedish (Conversational),
Norwegian (Conversational),
German (Beginner),

Awards

Site Core

Best Site of the Year

2011

The Copenhagen Museum Of Industrial Arts

Exhibited

2006

Skills

Adobe Dreamweaver, Adobe Flash, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Branding, Illustration, Usability Design, Visual Identity Design,

Clients

Coop, Kvickly, A.P. Møller - Mærsk, Justitsministeriet, Økologisk Landforening, Gyldendal, Scan, Air Alpha, O.B., Duracell, Familiestyrelsen, Philips, Fødevareministeriet, D.I., Fiskebranchens Oplysningsudvalg, Det Danske Fjerkræraad, Bilzonen.dk, Jobzonen.dk, InWear, Error Jeans, Ecco, SAS, Mærsk Air, Sterling, SAP, Beredskabsstyrelsen, Beredskabsforbundet, Københavns Universitet... and many more.

3 (HI3G)

Responsible for the Mit 3 app concept, development, usability and design.
• 2 weeks after the release the app hit 42.000 downloads
• Number one in App Store
• 5 out of 5 stars in reviews

3 (HI3G)

Visual identity and product branding.
• Ad and TVC campaign for 3Datadeling and 3Bonus
• 2 weeks after the campaign launched the recognition (unaided) was 82%

YOUSEE

Design and usability of yousee.dk.
• In 2011 Yousee.dk won “Site of the Year in Denmark” by Sitecore

A.P. MØLLER - MÆRSK STUDENTS ONLY

Image campaign: “This is not a student job – it’s a job for students”.
• Nominated for Metro Xpress Creative Awards 2007 in the category “Most creative ad”

FISKEBRANCHENS OPLYSNINGSUDVALG

Product campaign: “2gangeomugen.dk”
• The campaign increased the sale of fish in Denmark in 2006 by 30% compared to the year before. The recognition the first year of the campaign was 27%. In 2007, when the campaign repeated the recognition rose to 76%

• Børsen 13. november 2006: ”Fiskehandlerne spræller af begejstring (...) Det er først og fremmest den stort anlagte kampagne ”2 gange om ugen”, som har øget salget (...) den har haft en mærkbar effekt (...) Tal fra Danmarks Statistik viser, at salget af fisk i år er steget med omkring en tredjedel, og dermed har fiskehandlerne den største vækst i detailhandelen”

• The logo for “2gangeomugen.dk” was showcased at Københavns Kunstindustrimuseum (The Copenhagen Museum of Industial Art)

JUSTITSMINISTERIET

Identity design
• The Danish Ministry of Justice decided in 2006 to differentiate itself from the other Danish Ministries. The task was to do a contemporary redesign of the crown, but at the same time ensure that the Ministry of Justice, as a historic and respected institution still communicates tradition, stability and fidelity

• The client and the assignment was won amongst 4 Danish agencies