Developed and enforceed consistent brand guidelines across all channels, including print, mobile/web apps, and website.
Conducted user research and gather feedback to better understand their needs and preferences, informing design decisions.
Led the design of an enhanced cross-platform experience (mobile/web) in alignment with Enertiv’s strategic goals.
Art directed the aesthetic of Enertiv products and create a living style guide/component library to enhance consistency and brand recognition.
Art directed and manage projects across all Enertiv platforms, ensuring timely delivery of high-quality designs that meet strategic goals.
Facilitated workflow between creative and development teams to promote efficient communication and collaboration.
Created effective web/mobile app pushes, marketing materials, and emails that align with the Enertiv brand.
Developed and updated the Enertiv Iconography font to ensure consistency across all mediums.
Crafted marketing campaigns across digital and print mediums to increase brand awareness and drive conversions.
Conducted user research to inform design decisions and produce low and high-fidelity prototypes based on feedback.
Achieved 75% user efficiency improvement, reducing meter reading time for a 25-story building from 12 to 3 hours.

Developed and enforceed consistent brand guidelines across all channels, including print, mobile/web apps, and website.
Conducted user research and gather feedback to better understand their needs and preferences, informing design decisions.
Led the design of an enhanced cross-platform experience (mobile/web) in alignment with Enertiv’s strategic goals.
Art directed the aesthetic of Enertiv products and create a living style guide/component library to enhance consistency and brand recognition.
Art directed and manage projects across all Enertiv platforms, ensuring timely delivery of high-quality designs that meet strategic goals.
Facilitated workflow between creative and development teams to promote efficient communication and collaboration.
Created effective web/mobile app pushes, marketing materials, and emails that align with the Enertiv brand.
Developed and updated the Enertiv Iconography font to ensure consistency across all mediums.
Crafted marketing campaigns across digital and print mediums to increase brand awareness and drive conversions.
Conducted user research to inform design decisions and produce low and high-fidelity prototypes based on feedback.
Achieved 75% user efficiency improvement, reducing meter reading time for a 25-story building from 12 to 3 hours.

Developed print and web advertisements
Created web e-blasts and landing pages

College of Design, Rome Program: Fall 2012
Primo Angeli, Packaging Workshop: Fall 2012