Created and Transformed low-fidelity wireframes and UX prototypes into functional, aesthetically pleasing interfaces.
● Conducted in-depth user research interviews to capture user needs, preferences, and challenges, aligning design strategies with user expectations to boost usability.
● Utilized advanced prototyping tools for crafting interactive models.
● Standardized Figma components to ensure design uniformity and scalability.
● Authored comprehensive UX/UI specifications to streamline development.
● Enhanced processes, integrated A/B testing, and optimization tactics to elevate project
outcomes and ensure adaptability.

A new career adventure, I´ve always been on the creative team, now I´m in the middle, between designers, illustrators, animators, and the client.

Also, after ten years of working in digital and traditional advertising agencies, I started this new path in Video and animation studios.

My responsibilities as Creative Project Manager was:

- Day to day contact with clients across the globe.
- Supervising the video, artworks, and animation production.
- Help the creative team in the creative process.
- Get the project on budget and on time.
- Hire the right talent for every project.
- Leading internal communication for client deliverables.
- Oversees the entire project life cycle, communicating status, obstacles, and achievements throughout.
- Prioritizing work queue and allocation of production assets for the timely delivery of projects.

During a year and a half, I managed the content creation for all the Social Media for:

- FujiFilm Colombia.
- Mazda Motors.
- Karcher Colombia.

My responsibilities were:
- Content Creation (Graphic & Copywriting) supervision.
- Social Media and Google ads budgeting.
- Social media channels planning, and strategy.
- Managing the designers, community managers, and copywriters.

My first job in Colombia, Agencia Central is a traditional advertising agency, on 2014 the company began the Digital transformation, I lead the project with two other guys, I was Digital Art director, helping in the concept creation, UI/UX design and business developed.

In July 2016 I was the leader and Creative Director of the Digital department managing all the creative staff

Some of the clients
- Latam Airlines
- FujiFilm Colombia
- Bosch Colombia
- Nissan Colombia
- World Vision Colombia

Work here for six months as a freelance Digital Art director for the Colombian and Miami.

Colombian Clients :
- Tottoo
- Nissan Colombia
- Kotex
- Kimberly - Clark
- Volkswagen

Miami Clients
- TLC Latinoamerica/Brasil
- ID Discovery latinoamerica/Brasil
- Diario las Americas

Back to the basics, now as a Digital Art Director, working together with talented people.

My responsibilities were:
- Managing the design team.
- Review it and Produce Social Media content.
- Manage the day to day workflow.

Some of the clients:

Telefonica | Movistar
Nestle - Nestea Venezuela
Empresas Polar
- Harina P.AN
- Migurt
- Dogourmet
- Cerveza Polar
- Cerveza Polar Light
- Solera Premium
- Solera Light
- Polar Pilsen
Hacienda Santa Teresa
- Ron Santa Teresa
- Ron Santa Teresa Linaje
- Carta Roja

- Agua Perrier Venezuela
- Cerveza Tovar
- B52