Brenda Tlapa
Creative Director, Marketing Manager, Designer
I am an exceptionally talented designer with enormous ability to create compelling design solutions across various media platforms to meet company brand objectives utilizing a unique visual design degree from the Art Institute of Chicago. Making the world beautiful one design at a time.
Work Experience
DRIVIN
Senior Designer
Senior marketing lead for an automotive tech start-up company, that uses proprietary technology and actionable local market data to source and acquire car inventories for dealer. Collaborated with top leadership executives and multiple discipline departments to produce award winning marketing materials.
- Created marketing emails and landing pages for dealer to dealer transactions using Salesforce Marketing Cloud
- Developed creative assets and all branding including logos, icons and illustrations, distinguishing the company from competitor brands, growing it to a multi-million dollar, acquirable company within two years.
- Created marketing emails and landing pages for dealer to dealer transactions using Salesforce Marketing Cloud
- Developed creative assets and all branding including logos, icons and illustrations, distinguishing the company from competitor brands, growing it to a multi-million dollar, acquirable company within two years.
February 2016
- April 2020
Illinois, United States
Dedicated Design And Drafting
Creative Director
- Creative Director leading dynamic design team, that creates innovative branding and graphics, servicing projects for Fortune 500 clients throughout North America.
- Produced highly effective business communications, marketing materials, and technical illustrations including well-crafted design solutions with a focus on ads, brochures, mobile e-marketing and direct mailers.
- Produced highly effective business communications, marketing materials, and technical illustrations including well-crafted design solutions with a focus on ads, brochures, mobile e-marketing and direct mailers.
August 2008
- February 2016
Illinois, United States
Leggett & Platt
Senior Graphic Designer
- Performed with an innovative design team that creates custom retail environments, interiors and retail fixtures for Home Depot, Target, Kohls and Starbucks.
- Enhanced brand images by providing concept drawings, graphic signage and POP/POS identifiers for retail establishments.
- Provided interior design and space planning by specifying materials, finishes and concept designs.
- Enhanced brand images by providing concept drawings, graphic signage and POP/POS identifiers for retail establishments.
- Provided interior design and space planning by specifying materials, finishes and concept designs.
December 2004
- July 2008
Illinois, United States
Integrated Project Management
Designer
- Lead Designer for space planning and designing of pharmaceutical environments, laboratories and corporate interiors.
- Space planning using AutoCAD, Adobe Illustrator and Photoshop for plans, elevations, isometrics and renderings of interiors.
- Responsible for material selections and specifications of all laboratory finishes.
- Space planning using AutoCAD, Adobe Illustrator and Photoshop for plans, elevations, isometrics and renderings of interiors.
- Responsible for material selections and specifications of all laboratory finishes.
June 1997
- December 2004
Illinois, United States
Globetrotters Engineering
Graphic Designer
- Graphic Designer creating architectural and engineering renderings utilizing fine art and computer generated methods including AutoCAD, Illustrator and Quark.
- Provided motion graphics using Adobe Premier for presentations and advertisements.
- Coordinated printing needs with print shops to ensure quality and cost-effective printing.
- Provided motion graphics using Adobe Premier for presentations and advertisements.
- Coordinated printing needs with print shops to ensure quality and cost-effective printing.
April 1995
- May 1997
Illinois, United States
Education
School Of The Art Institute Of Chicago (SAIC)
Bachelor of Fine Arts in Visual Design
Illinois, United States
Moraine Valley Community College
Associates of Arts in Mechanical Design
Palos Hills, Illinois, United States
Skills
3D Studio Max,
After Effects,
Autocad,
CSS,
Dreamweaver,
Fine Art,
Flash,
Gerber,
HTML,
Illustrator,
Indesign,
Inventor,
InVision,
JavaScript,
Keynote ,
Keynote ,
Microsoft Project,
MS Office ,
Photoshop,
Powerpoint,
Prezi,
Quark Xpress,
Salesforce Marketing Cloud,
Sketch,
Storyboards,
Strata Studio Pro,
Vizio,
Websites,