Brad Horton

Graphic Designer & Illustrator

Oak Creek, WI, USA
Dynamic design and marketing professional with a rich history of business and brand development. Exceptional creative and artistic skills with competencies in both print and graphic design, illustration, typography, photography, and trade show graphics. Strong leadership and collaboration capabilities with the capacity to both work independently and as a part of a team to meet client needs and company objectives. Excellent written, verbal, and visual communication abilities with proficiencies in copy writing, email marketing, building consensus, and delivering engaging reports. Highly organized with the capability to take on multiple projects simultaneously without sacrificing quality.

Work Experience

The Prestwick Group

Graphic Designer

September 2019 - Present Sussex, Wisconsin, United States

C2 Graphics Productivity Solutions

Contract Graphic Designer

June 2019 - Present Milwaukee, Wisconsin, United States

Brad Horton Illustration & Design

Freelance Creative

Maintain a strong client base by offering dynamic graphic and web designs as well as appealing illustrations. Garner additional and returning clients through developing a strong online presence through self-promotion of various social media platforms. Head operations including billing, contracts, and negotiations through the direct management of the entirety of business procedures.
May 2006 - Present Oak Creek, Wisconsin, United States

Landmark Studio, LTD

Creative/Marketing Manager

Provide engaging design services to clients through graphic design, coding, copy writing, social media management, and video editing. Maintain up-to-date on market trends through consistent research and analyzations. Garner new customers by showcasing past successes and delivering high-quality results. Keep an up-to-date internal photo library as well as an archive of older/outdated photos by regularly photographing products. Bring in new business opportunities and raise awareness of the company through trade show promotion via social media, targeted email blasts, and the coordination of shows, including booth layout, product design, and banners.

Selected Achievements:

• Facilitated a raise in overall brand recognition through increasing social media following by 47.6% across multiple platforms, including Twitter, Facebook, LinkedIn and Pinterest as well as a 357% growth on Instagram.
• Cut print/mailing expenses by 44%, saving 24% of marketing costs by coordinating with print vendors/trimming catalog size.
• Increased site users by 36% through streamlining the overall user experience and diminishing loading time.
• Maintained a 30% open rate in email blasts after e-marketing changes by curating better content, removing unengaged contacts, keeping a consistent newsletter schedule, creating engaging subject lines, and switching e-marketing vendors.
• Bolstered the accuracy/alignment of the brand with the audience through the management of the rebranding design project.
• Grew new website users by 62% and goal conversions by 1000+% through converting websites to responsive design in 2014.
• Received multiple promotions from Craftsman to Graphic Designer to Senior Graphic Specialist to finally the Creative and Marketing Manager due to exceeding expectations and delivering top-of-the-line results.
June 2004 - September 2019 Muskego, Wisconsin, United States

Education

Milwaukee Institute Of Art And Design

BFA Illustration

September 2002 - May 2006 Wisconsin, United States

Languages

English (Native),

Skills

Adobe Acrobat, Adobe Dreamweaver (Expert), Adobe Illustrator (expert), Adobe InDesign (expert), Adobe Photoshop (Expert), CSS, Digital Artwork, Graphic Design, HTML, Illustration, Mac OS X, Marketing, SEO, Social Media Marketing, Web Design,

Training

Advanced SEO: Tactics & Strategy – Udemy (2016) ● Content Marketing for B2B Enterprises – Udemy (2016) ● How to Write the Ultimate One Page Marketing Plan – Udemy (2016) ● The Complete Web Developer Course – Udemy (2016)