Boyd Benkenstein
Chief Creative Officer / Founder Quay Europe
Helsinki, Finland
+358456763508
be.net/boyd_benkenstein
An international creative director/copywriter specialised in Pan European / Global brand and strategic marketing communication
Work Experience
Quay-Europe
Founder, Chief Creative Officer
Quay Creative Studios work out of Lisbon, Budapest and Helsinki. A skilled network of collaborative specialists make up tailored crews to create, refine, design and assist brands in setting sail on successful global adventures. Quay takes care of:
- Global brand strategy
- Global brand corporate identity - including logo and custom typefaces
- Global product launch campaigns - including 3D & 2d animations
- Global advertising campaigns
- Brand storytelling and core messaging for offline and online media
- Brand value propositions
- Brand building copywriting platforms, tone of voice, film scripts
- Press releases and editorials
- Digital, social and website message platforms
If you are a CEO, entrepreneur or brand owner looking to take your brand on a voyage of global discovery, welcome aboard. boyd@quay-europe.com
- Global brand strategy
- Global brand corporate identity - including logo and custom typefaces
- Global product launch campaigns - including 3D & 2d animations
- Global advertising campaigns
- Brand storytelling and core messaging for offline and online media
- Brand value propositions
- Brand building copywriting platforms, tone of voice, film scripts
- Press releases and editorials
- Digital, social and website message platforms
If you are a CEO, entrepreneur or brand owner looking to take your brand on a voyage of global discovery, welcome aboard. boyd@quay-europe.com
January 2012
- Present
Finland
Jupiter Drawing Room
Copywriter
Started my trade at the best direct marketing agency in South Africa at the time called The Penny Black. A magic start to my career. Worked on BMW South Africa, AIG insurance, NBS bank, SAICA - South African institute of Accountants and many more. Won some great gold Echo awards too.
1997
- 1999
Johannesburg, South Africa
Ogilvy
Copywriter
I continued my good start at one of South Africa's best global agency offices, Ogilvy Johannesburg. I worked at OgilvyOne on American Express, HTH Pool Chemicals, IBM, Lotus, Nedbank, Audi and plenty others.
1999
- 2001
Johannesburg, South Africa
Young & Rubicam
Creative Director
Creative Director at Wunderman Dubai. Worked on Land Rover, IBM, Citibank, Ford, Jaguar and Emaar Property Development
2001
- 2002
Dubai, United Arab Emirates
Grey
Creative Director
Creative Director at Grey Direct Interactive. Worked on Tiger Beer, Dunhill, Commerce Life insurance, Cisco sysyems.
2003
- 2005
Kuala Lumpur, Malaysia
TBWA
Global brand and Regional Creative Director / Nissan Nordic Europe
Nissan set up their Nordic headquarters in Helsinki and I was part of setting up and running the Nordic creative network across 7 countries - Finland, Sweden, Denmark, Norway, Lithuania, Latvia, Estonia, working closely with the European headquarters in Paris. What a cultural experience!!
I also worked on all the global and regional business including Ruukki, Hiab, Uponor, Eltel and Nokia.
I also worked on all the global and regional business including Ruukki, Hiab, Uponor, Eltel and Nokia.
2005
- 2010
Finland
TBWA
Freelance Creative Director
I took on a project to rebrand the Spar supermarket group in South Africa while on a 7 month sojourn back home in Durban. Great fun and a magic experience working with John Hunt & the TBWA Joburg and Durban crew.
November 2010
- May 2010
Durban, South Africa
Self-Employed
Creative Consultant
I consulted for on global work for companies and agencies in Helsinki on brands including Finnair, Ruukki, Fiskars, Outec and Invest in Finland
March 2010
- April 2010
Helsinki, Finland
Kunde & Co
Copywriter
Worked as a writer on a few European and Global projects on clients including Vestas (Wind Turbines), Solar, Fiskars, Nagel Logistics, Sidel and a few more.
May 2011
- January 2012
Copenhagen, Denmark
Self-Employed
Chief Creative Officer / creative consultant
Back on my own time to take on global and international work. About time to start something magic!
February 2012
-
Helsinki, Finland
Education
AAA School Of Advertising
Advertising and Design
I studied art and design and discovered the big creative world of advertising was to my liking!
1996
- 1997
Cape Town, South Africa
UNISA
Bachelor of commerce
Studied business economics and marketing. Didn't complete the degree as I switched to focus on the creative side of brands and marketing at AAA School of Advertising.
1992
- 1995
South Africa
Languages
English (Native),
Finnish (Beginner),
Hungarian (Conversational),
Afrikaans (Conversational),
Awards
Echo Awards
2 x Gold
1998
DMA Malaysia
Best of Show
2005
Skills
3d/2d Animation,
Brand Design,
Brand Development,
Brand Strategy,
Core Brand Messaging,
Creative Problem Solving,
Creative Strategy,
Film Scripts,
Storytelling,
Value Propositions,