Boyd Benkenstein

Chief Creative Officer / Founder Quay Europe

Helsinki, Finland
An international creative director/copywriter specialised in Pan European / Global brand and strategic marketing communication

Work Experience

Quay-Europe

Founder, Chief Creative Officer

Quay Creative Studios work out of Lisbon, Budapest and Helsinki. A skilled network of collaborative specialists make up tailored crews to create, refine, design and assist brands in setting sail on successful global adventures. Quay takes care of:

- Global brand strategy
- Global brand corporate identity - including logo and custom typefaces
- Global product launch campaigns - including 3D & 2d animations
- Global advertising campaigns
- Brand storytelling and core messaging for offline and online media
- Brand value propositions
- Brand building copywriting platforms, tone of voice, film scripts
- Press releases and editorials
- Digital, social and website message platforms

If you are a CEO, entrepreneur or brand owner looking to take your brand on a voyage of global discovery, welcome aboard. boyd@quay-europe.com
January 2012 - Present Finland

Jupiter Drawing Room

Copywriter

Started my trade at the best direct marketing agency in South Africa at the time called The Penny Black. A magic start to my career. Worked on BMW South Africa, AIG insurance, NBS bank, SAICA - South African institute of Accountants and many more. Won some great gold Echo awards too.
1997 - 1999 Johannesburg, South Africa

Ogilvy

Copywriter

I continued my good start at one of South Africa's best global agency offices, Ogilvy Johannesburg. I worked at OgilvyOne on American Express, HTH Pool Chemicals, IBM, Lotus, Nedbank, Audi and plenty others.
1999 - 2001 Johannesburg, South Africa

Young & Rubicam

Creative Director

Creative Director at Wunderman Dubai. Worked on Land Rover, IBM, Citibank, Ford, Jaguar and Emaar Property Development
2001 - 2002 Dubai, United Arab Emirates

Grey

Creative Director

Creative Director at Grey Direct Interactive. Worked on Tiger Beer, Dunhill, Commerce Life insurance, Cisco sysyems.
2003 - 2005 Kuala Lumpur, Malaysia

TBWA

Global brand and Regional Creative Director / Nissan Nordic Europe

Nissan set up their Nordic headquarters in Helsinki and I was part of setting up and running the Nordic creative network across 7 countries - Finland, Sweden, Denmark, Norway, Lithuania, Latvia, Estonia, working closely with the European headquarters in Paris. What a cultural experience!!
I also worked on all the global and regional business including Ruukki, Hiab, Uponor, Eltel and Nokia.
2005 - 2010 Finland

TBWA

Freelance Creative Director

I took on a project to rebrand the Spar supermarket group in South Africa while on a 7 month sojourn back home in Durban. Great fun and a magic experience working with John Hunt & the TBWA Joburg and Durban crew.
November 2010 - May 2010 Durban, South Africa

Self-Employed

Creative Consultant

I consulted for on global work for companies and agencies in Helsinki on brands including Finnair, Ruukki, Fiskars, Outec and Invest in Finland
March 2010 - April 2010 Helsinki, Finland

Kunde & Co

Copywriter

Worked as a writer on a few European and Global projects on clients including Vestas (Wind Turbines), Solar, Fiskars, Nagel Logistics, Sidel and a few more.
May 2011 - January 2012 Copenhagen, Denmark

Self-Employed

Chief Creative Officer / creative consultant

Back on my own time to take on global and international work. About time to start something magic!
February 2012 - Helsinki, Finland

Education

AAA School Of Advertising

Advertising and Design

I studied art and design and discovered the big creative world of advertising was to my liking!
1996 - 1997 Cape Town, South Africa

UNISA

Bachelor of commerce

Studied business economics and marketing. Didn't complete the degree as I switched to focus on the creative side of brands and marketing at AAA School of Advertising.
1992 - 1995 South Africa

Languages

English (Native),
Finnish (Beginner),
Hungarian (Conversational),
Afrikaans (Conversational),

Awards

Echo Awards

2 x Gold

1998

DMA Malaysia

Best of Show

2005

Skills

3d/2d Animation, Brand Design, Brand Development, Brand Strategy, Core Brand Messaging, Creative Problem Solving, Creative Strategy, Film Scripts, Storytelling, Value Propositions,