Boris Iglesias

Senior UX Designer & Architect

Toronto, Ontario, Canada
Senior User Experience (UX) Designer with 12 years experience in Software Application Design, Research, Usability & User Interface Design (UI). Certified by Human Factors International.

Work Experience

Ministry Of Transportation Of Ontario

USER EXPERIENCE CONSULTANT

- Runs & Facilitates Google Design Sprints, Strategy Sprints & Business Requirements Sprints
- Conducts user research during discovery phase for projects across multiple departments
- Produces business requirements in the form of prototypes, UI mockups, user journey maps, design personas, keynotes
March 2017 - March 2019 St. Catharines, Ontario, Canada

Hockeystick

USER EXPERIENCE PRODUCT MANAGER

- Conducted user research with clients and implemented UX design mockups in Adobe Illustrator, and other solutions from field studies
- Gathered business requirements and user goals for 'Pipeline' - a lead-managing tool for private equity firms - delivering features and functionality on specifications in prototyping tool.
- Interacted directly with CEO & CTO to plan product releases, deliverables and meet business objectives.

July 2016 - January 2017 Toronto, Ontario, Canada

Synaptive Medical

SENIOR USER EXPERIENCE DESIGNER-TEAM LEAD

Designed holistic UX vision for ecosystem, patient information management and workflow optimization for product “Informatics” - taking into account usability best practices, and creative solutions in the healthcare domain.
- Axure-Prototyped touch-screen UI design for flagship product DRIVE, a robotic surgical microscope, annotating interactions, states and user behaviors in the specs documentation.
- Became key player in Product Design, workind directly with Software and Product Managers, coming up with innovative solutions for hardware/software integrations and their impact on UX
- Performed User Interviews and Usability testing in the user’s environment, bringing important insights that impacted product design and increased patient safety controls
- Presented full interactive prototypes and UI concepts in Adobe Illustrator to stakeholders, executives and at peer reviews.
September 2015 - July 2016 Toronto, Ontario, Canada

Sandvine

USER EXPERIENCE DESIGNER - CONTRACT

- Delivered UX / UI documentation in high detail Adobe Illustrator mockups for flagship Products such as Cloud Services and Help
Documentation Center
- Revamped UI visual design look and feel for legacy applications in direct collaboration with Business Analysts; channeling
scalability.
- Engaged peers and several departments of the organization to fostered a UX culture, aiming to solidify design guidelines, standards and best practices.
June 2015 - September 2015 Waterloo, Ontario, Canada

Canadapost

USER EXPERIENCE ARCHITECT - CONTRACT

- Built UX deliverables and specs documentation for desktop, tablet and mobile within the Digital Delivery Network, always aligning UX design with the story-telling component of customer experience
- Held responsibility for UX design of Epost and Canadapost Single Sign On experiences
- Planned, executed and conducted Usability tests and research for SSO and My Account projects
April 2014 - April 2015 Ontario, Canada

OANDA

UX MANAGER

- Researched, collaborated with Analytics team to create UX Personas from User Profiles
- Developed UX/UI Design and software specifications for Registration Funnel on mobile, desktop and tablets environments
- Built fully interactive 'usability-tested' prototypes on JustinMind for the Registration Funnel redesign & UX Integration with a Trade Leader Program.
- Worked close with Design Agency ‘Proximity’ to put in place UX guidelines, making sure business goals were met on OANDA’s dot-
com Homepage redesign
- Participated in Hackathons alongside Social Media managers, Business Intelligence, SEO, SEM, Content Strategists, Graphic Designers & Developers to increase conversion rate and other key metrics.


August 2013 - April 2014 Ontario, Canada

City Of Toronto

UX DESIGNER LEAD

- Wireframed Toronto's Budget Tool for Subsidize Daycare from requirements and sessions with the business team
- Directed User experience and UX design, using prototyping tools Justinmind and Balsamiq
- Created interactive wireframes on conditional workflows for software specifications on over 30 screens
- Built wireframe mockups from specific use cases and user stories
- Performed usability testing on-site with real users as design personas
- Designed with usability best practices according to web 2.0 standards and AODA accessibility guidelines
January 2012 - January 2013 Ontario, Canada

TD Canada Trust

USER EXPERIENCE DESIGNER

- Developed UX design for online user-centric apps such as the Account Advisor tool, producing an increase in completion rates from 35% to 87% in the first two months
- Built landing page for Preauthorized Payments, seeing a jump of 10% of online visits in the first month
- Designed & optimized logoff pages for TD Bank USA, with an increase of 40.87% monthly lift in conversion rates
- Implemented experiences based on user metrics, in close relation with User Research specialists
- Conducted Usability Testing using Morae software
- Developed User Interface Design for Auto insurance quoter results page, simplifying the experience to meet business goals
manage user experience guidelines and specifications
- Met with stakeholders and line-of-business executives to present ideas, prototypes and conduct review discussions
March 2011 - November 2011 Ontario, Canada

Barrick Gold

INTERACTION DESIGNER

- Created Information Architecture for Knowledge Centres from business requirements
- Steered the desired User Experience to match business goals and service design for SharePoint environments
- Delivered workflow diagrams as part of the UX Design for three intranet sites at Barrick
- Interacted with three different departments in requirements gathering sessions, business goals, persona design and IA sessions to
create User Interfaces and Experience Maps
- Translated UI into HTML code and CSS styles for linkage with Enterprise Content Management products
September 2010 - February 2011 Ontario, Canada

Intercall

UI / UX ARCHITECT

- Created User Experience workflows and specs exercising constraints for reusable UIs, always to cut down support costs and increase user adoption rates
- Revamped icon design and interaction design for desktop client, bringing the application to Web 2.0 UI standards and increasing brand recognition
- Designed mobile UI for “Join the meeting” workflow on iPhone for Browser client
- Developed UX for intranet administration systems; from persona design, user research, business requirements, Information architecture to visual and/or interactive design
September 2009 - October 2010 Ontario, Canada

Education

Human Factors International

Usability Analyst

March 2013 - April 2013 Toronto, Ontario, Canada

Web 2.0 Expo

User Experience Track

UX Sessions and Workshops with the best talent from Silicon Valley
March 2009 - April 2009 San Francisco, California, United States

Sheridan College

Assorted Courses in Exhibition Design

Assorted Courses in the Exhibition Design Program. Spatial Treatment & Antiques
January 2003 - June 2003 Oakville, Ontario, Canada

University Of Havana Institute Of Technology

B. Sc. Structural Engineering Design

September 1989 - July 1994 Havana, Cuba

Languages

English (Fluent),
Spanish (Native),
Italian (Conversational),

Awards

The OpenText Elite Awards

Superior UX & User Adoption for "BarrickGold Knowledge Centres"

2011

FIART Fashion Show

3rd Prize for Best Exhibition Stand Design “Bata”

1997

Skills

Adobe Illustrator, Agile Methodology, Design Sprints, Human Factors, Journey Maps, JustInMind, User Adoption,

Areas of Expertise - Part I

- Design Sprints, Implementation of User-Centered Design. Expert in UX Sprint facilitation, Requirements Gathering & User Research to solve business problems. Puzzle-solving approach and business vision.
- User Research & Human Factors Engineering. Application of research to design approaches, analysis on research papers to select the best experience to match behaviour and user mental models.
- Wireframes & Prototyping. Development of fully immersive wireframes for testing and software specifications in Axure and JustinMind.

Areas of Expertise - Part II

- Agile Development. Continuous effort to foster a user-centered culture within team and organization. Rapid and early mockups to increase number of iterations per scrum/sprint.
- User Adoption & ROI. Execution of business objectives with right balance of user goals, for fast adoption and highest possible ROI. Web Optimization for higher conversion rates
- Presentations, Communication & Work Style. Skilled in leading design initiative with teams and stakeholders; strong on Design reviews and presentation sessions in person, or video conference. Able to work on-site or remote.
- User Research & Usability Testing. Performance of Usability testing as a facilitator, preparation of test plan, pilot test and formulation of questions. Formative and Summative tests. Expectancy and Performance tests, computation and presentation of results.

Worth Mentioning

- Listed as a Justinmind Expert in April 2015 on their site
- Featured on “Office tale of Boris Iglesias, user experience architect at Zecora”, an article by Leonardo Calcagno of Baron Magazine May 5, 2015
- Featured on “Prototyping UX Solutions with Boris Iglesias”, an article by Emily Grace Adiseshiah on Justinmind Blog September 27, 2016
- Mentioned on “How to market yourself as a UXer: Expert tips”, an article by Emily Grace Adiseshiah on Justinmind Blog April 30, 2018
- Has partnered with Microsoft, OpenText & StoneShare as Consultant, to deliver SharePoint based UX solutions
- Agency experience with Maritz Canada (2008) and BT/A Advertising (2008)
- Additional Background in Exhibition Design, Graphic Design & 3D Modelling
- Brands I have done work for: Michelin, Peugeot, Ornge, Bata, Mango, BlackBerry, Tim Hortons.