Elizabeth Bass
Independent Creative Director & Marketing Strategist
Moscow, Russian Federation
+14153435310
be.net/boogyjoo
To grow, to experience, to learn, to grow again.
Work Experience
1001ideas
Independent Creative Director & Marketing Strategist
• Managed teams of up to 10 designers, user experience researchers, digital producers and brand managers to develop marketing materials for wide range of global corporate, government and NGO clients
• Launched digital division as interim Creative Group Head for a Leo Burnett subsidiary in Bangladesh. Hired and managed team. Trained staff in tools like Socialflow, Hootsuite, TweetDeck, Slack, Basecamp and trained team in human-centered design, wire framing best practices and digital marketing strategy.
• Produced market segmentation and trend report on Malaysian millennial consumers for Volkswagen
• Wrote, directed, edited and short in-flight marketing content for Biman, Bangladesh’s na- tional airline
• Wrote, edited and designed behaviour change marketing campaign for Government of Cambodia focused on postpartum maternal health including including scripts for SMS campaign, printed material and door-to-door scripted outreach
• Developed brand guidelines, marketing strategy and website for public health NGO funded by Gates Foundation and Rockefeller Foundation
• Developed brand guidelines, social media presence & marketing growth strategy for lo- cal, sustainably produced bags and travel accessories start-up “Made in Bangladesh” (www.facebook.com/inbangladesh1971). Grew Facebook following from 0 to 13,000.
• Launched digital division as interim Creative Group Head for a Leo Burnett subsidiary in Bangladesh. Hired and managed team. Trained staff in tools like Socialflow, Hootsuite, TweetDeck, Slack, Basecamp and trained team in human-centered design, wire framing best practices and digital marketing strategy.
• Produced market segmentation and trend report on Malaysian millennial consumers for Volkswagen
• Wrote, directed, edited and short in-flight marketing content for Biman, Bangladesh’s na- tional airline
• Wrote, edited and designed behaviour change marketing campaign for Government of Cambodia focused on postpartum maternal health including including scripts for SMS campaign, printed material and door-to-door scripted outreach
• Developed brand guidelines, marketing strategy and website for public health NGO funded by Gates Foundation and Rockefeller Foundation
• Developed brand guidelines, social media presence & marketing growth strategy for lo- cal, sustainably produced bags and travel accessories start-up “Made in Bangladesh” (www.facebook.com/inbangladesh1971). Grew Facebook following from 0 to 13,000.
August 2013
- Present
Grey Worldwide
Senior Regional Copywriter
-Develop & edit regional (ASEAN/ NZ/ AUS) campaigns aligned with overarching client strategy
-Collaborate with regional teams to create cohesive, market-oriented branding strategy
Client: P&G, Brand: Pantene.
-Collaborate with regional teams to create cohesive, market-oriented branding strategy
Client: P&G, Brand: Pantene.
October 2012
- June 2013
Malaysia
Bitopi Leo Burnett
Copy Supervisor
-Specialize in change management, internal innovation methodology & brand perception research
-Define strategy for holistically integrated and innovative digital practice & content development
-Educate agency on digital futures & one-on-one (creative) supervision
-3 (of 4) pitches won
Major accounts: UNDP, Phillip Morris, QUBEE, PepsiCo, Nestle, Rohto Mentholatum, Samsung, SPEMP (Strengthening Public Expenditure Management Program).
-Define strategy for holistically integrated and innovative digital practice & content development
-Educate agency on digital futures & one-on-one (creative) supervision
-3 (of 4) pitches won
Major accounts: UNDP, Phillip Morris, QUBEE, PepsiCo, Nestle, Rohto Mentholatum, Samsung, SPEMP (Strengthening Public Expenditure Management Program).
October 2011
- October 2012
Dhaka, Bangladesh
Bitopi Leo Burnett
Senior Copywriter
-Interpret and refine client strategy with creative, user-centered design
-Create profitable, full-service horizontally aligned brand platform in less than a year, from ground-up -Define user experience design, research & strategy development
-Introduce market & product innovation changes, brand perception management and multimedia content development into planning and pitches
-4 (of 4) pitches won
Major accounts: Phillip Morris, QUBEE, Lucas, Alliance Capital Asset Management Ltd.
-Create profitable, full-service horizontally aligned brand platform in less than a year, from ground-up -Define user experience design, research & strategy development
-Introduce market & product innovation changes, brand perception management and multimedia content development into planning and pitches
-4 (of 4) pitches won
Major accounts: Phillip Morris, QUBEE, Lucas, Alliance Capital Asset Management Ltd.
November 2010
-
Dhaka, Bangladesh
Bitopi Leo Burnett
Copywriter
-Write & edit holistic brand campaigns (ATL/BTL)
-Develop idea generation platforms, user-experience design & introduce competitor analysis to clients
-Prioritize data visualization and brand perception management as part of market disrupting strategy
Major accounts: UNFPA, BRAC Bank, Social Marketing Company (SMC).
-Develop idea generation platforms, user-experience design & introduce competitor analysis to clients
-Prioritize data visualization and brand perception management as part of market disrupting strategy
Major accounts: UNFPA, BRAC Bank, Social Marketing Company (SMC).
November 2009
- January 2010
Dhaka, Bangladesh
Ogilvy & Mather
Assistant Account Manager
-Delegate digital department resources & oversee project planning and budgets
-Align ATL & PR agencies to create cohesive, schematic content
-Specialize in data visualization and conceptual content development
Major accounts: BRAC, Grameen Bank.
-Align ATL & PR agencies to create cohesive, schematic content
-Specialize in data visualization and conceptual content development
Major accounts: BRAC, Grameen Bank.
June 2009
- August 2009
Dhaka, Bangladesh
Russian Translation Bureau, Russian Cultural Centre
Translator
-Translated documents from English to Russian / Russian to English in various fields (Industrial Organization, Law, Medicine and Agriculture, Education)
January 2003
- May 2007
Dhaka, Bangladesh
Education
Gonzaga University
BA Psychology/ Art
September 2008
- May 2010
Spokane, Washington, United States
Languages
English (Native),
Russian (Native),
Bengali (Fluent),
French (Conversational),
Awards
Skills
Art,
Art Direction,
Behaviour Change Marketing,
Change Making,
Consultant,
Development,
Marketing,
Psychology,
Strategy,
Theatre Production,
Volunteer experience
• Conducted “Futuristic Thinking” workshop for select group of planners in marketing field in Dhaka; educated participants on methods of planning and researching for future trend forecast.
• Conducted workshops “Between ideas and telling a tale” (on the art of telling a story through your brand) with Bangladesh Youth Leadership Centre (www.bylc.org),
• Organised and acted in Bangladesh’s first ever production of the “ V a g i n a M o n o l o g u e s ” ; localised, edited scripts and created marketing material for subsequent productions (2013-2015)
• Published articles and op-eds in The Daily Star, Bangladesh’s most widely read and distributed English newspaper
• "Story of a Girl" (www.storyofagirlproject.org) global public health film about HIV and how it may be treated), short film, USA - script editor, casting director- localised script for Malaysian audience, cast local actors
• Developed curriculum and training materials for “A Beautiful Mind School”, one of 20 in Bangladesh for developmentally delayed children
• Conducted workshops “Between ideas and telling a tale” (on the art of telling a story through your brand) with Bangladesh Youth Leadership Centre (www.bylc.org),
• Organised and acted in Bangladesh’s first ever production of the “ V a g i n a M o n o l o g u e s ” ; localised, edited scripts and created marketing material for subsequent productions (2013-2015)
• Published articles and op-eds in The Daily Star, Bangladesh’s most widely read and distributed English newspaper
• "Story of a Girl" (www.storyofagirlproject.org) global public health film about HIV and how it may be treated), short film, USA - script editor, casting director- localised script for Malaysian audience, cast local actors
• Developed curriculum and training materials for “A Beautiful Mind School”, one of 20 in Bangladesh for developmentally delayed children
More volunteer work
-Crafts Instructor, APON Drug Rehabilitation Centre, Dhaka, Bangladesh 01/2006 – 03/2006
-Proposal writer, Terre Des Hommes Italia, Exploited Women and Children’s Rehabilitation Assistance, Dhaka, Bangladesh 03/2004 – 06/2006
-Sub-editor, Bangladesh International Community Newsletter, Dhaka, Bangladesh 2003 – 2006
-Proposal writer, Terre Des Hommes Italia, Exploited Women and Children’s Rehabilitation Assistance, Dhaka, Bangladesh 03/2004 – 06/2006
-Sub-editor, Bangladesh International Community Newsletter, Dhaka, Bangladesh 2003 – 2006