Stefania Bonacasa

Sydney, Australia
I am interested in creating beautiful experience, engaging user journey and telling captivating stories. My area of expertise is mostly within the digital world, but I like to be involved in any field where design exist.

Designer with over 6 years of working experience in digital agency. Customer focused with high sense of team culture. Designed and managed a wide range of projects, including one page campaign sites, banner ads, mobile site and big enterprise CMS websites. Development of digital marketing strategies and campaign ideas for different industries: entertainment, tourism, e-commerce and consumer products.

Work Experience

The Monkeys

Freelance Senior Digital Designer

February 2015 - September 2015 Australia


Freelance Senior Designer

September 2014 - February 2015 Sydney, Australia

Saatchi & Saatchi

Freelance Senior Digital Designer

June 2013 - Present Sydney, Australia



Working with private clients on desktop websites, logo design, Wordpress websites (theme set up and customisation). Dealing with clients from brief to final design, and leasing with developers for further steps in the projects.
October 2012 - Present Sydney, Australia

The Monkeys

Freelance Digital Designer

Worked closely with Art Directors on digital design for different accounts, such as Lee Jeans, Tony Ferguson and Telstra, on a variety of projects including Facebook pages, desktop website re-skin, iPhone app, mobile site, desktop microsite and banner ads.
November 2012 - January 2013 Sydney, Australia

Next Digital


As the only designer in the Sydney office I managed and led clients, through the creative process, from initial brief, through the planning and to final production. Collaborate with Creative Team on the development of new marketing strategies and ideas. My role also included participation in the development and presentation of new business strategies to acquire prospect customers.

Key Responsibilities:
• Lead projects through entire design process:
• Prepare and lead initial Creative Workshop with Clients to gather requirements and identify the direction of the project.
• Finalise Design Brief document for Client’s approval before commencing the design phase.
• Engage with Creative Director, internal tam and client on a strategic level brainstorming, sketching, storytelling, and verbalizing ideas and strategic directions prior to execution.
• Prepare initial design concepts and presentation to Clients, followed by couple of rounds of iterations and presentation of revised concepts.
• Liaising with internal team, Project Manager, Business Analysts, Front-end and Back-end Developers, during the design process in order to ensure consistency between the different disciplines.
• Apply approved design to the internal templates, the number of which would vary depending on the size of the project, from a minimum of 4 to a maximum of 20.
• Prepare Kit of Part for hand over to Front-end team.
• Quality check of Front-end carve against the approved design.
• Work on new marketing strategies and campaign ideas.
• Creative direction and production.
• Report directly to Creative Director and work alongside the Account Services, Project Management, Business Analysts, Front-end and Back-end Developers across interstate offices.
• Provide detailed and/or high level estimates for projects and new business opportunity.
• Liaise directly with clients during design process for workshops, presentation or consultation.
• Ensure design intent is maintained through the production phase.
• Creating internal sales collateral, tradeshow booths, and other pieces destined for print based on Next Digital branding.
• Produce Web Site Style Guide for website maintenance.
January 2010 - September 2012 Sydney, Australia

Next Digital

Mid-weight designer

As part of the Sydney creative team I have been involved in a variety of projects, from small one page campaign site for Sony to big CMS platforms and stand alone applications for Qantas. I have worked closely with the rest of the creative team, and the other departments in order to ensure best outcome for every project.

Key Responsibilities:
• Design initial concepts based on design brief provided by Senior Designer and presentation to Clients.
• Creative direction on projects from initial concepts through revisions, final design and quality check.
• Work alongside the Senior Designer and Account Services, Project Management, Business Analysts, Front-end and Back-end Developers across interstate offices.
• Participate in weekly creative meeting to present new ideas and contribute in improving internal process.
• Attend internal HTML and CSS training.
January 2007 - January 2010 Sydney, Australia

WDG Alfresco

Junior Designer

Report directly to two Senior Designers, assisting and supporting the team throughout the various stages of the design process, from concept development to refinements.

Key Responsibilities:
• Create internal templates based on approved concepts.
• Prepare assets for content publishing.
• Work within budget and project schedule.
• Management of time (record keeping of hours).
• Contribute to the team culture.
July 2006 - December 2006 Brisbane, Australia


Politecnico Di Milano University

Master in Interior Design

January 2005 - January 2006 Milan, –, Italy

Politecnico Di Milano University

Bachelor of Science in Industrial Design

September 2000 - July 2003 Como, Italy


English (Fluent),
Italian (Fluent),


Ability To Quickly Learn And Integrate New Tools And Technologies To Meet Customer Needs, Ability To Function Effectively As Part Of A Multidisciplinary Team, Ability To Prioritize And Manage Multiple Tasks While Under Pressure, Ability To Work Independently, Basic Knowledge Of Javascript, Commitment To Meeting All Deadlines While Maintaining High-quality Standards, Creative With Excellent Layout/design Sense, Design Direction, Detail Oriented, Digital Applications Design, Excellent Analytic Thinking And Creative Problem Solving Skills For Visual Information Design, Knowledge Of InDesign & Flash, Proficient In Photoshop – Illustrator – Dreamweaver – HTML – CSS, Strong Organizational Skills, Web Design,


“As the Creative Director at Next Digital, I managed and mentored Stefi directly, nurturing her skills in graphic design, user experience, marketing and strategy. Stefi is incredibly talented, constantly offering new ideas and concepts into every job she undertook, ensuring that the quality level not only honoured the brief, but excelled all expectations.

Watching Stefi grow as a genius designer was one of the genuinely pleasurable and inspiring elements of my time at Next Digital and I highly recommend her as a designer.”

LinkedIn, August 28, 2012
Hayden Peters, Creative Director, Next Digital


“Stefania is a truly unique individual. Her passion for design and her work is infectious and she is a truly valuable asset to the team. Her capacity to understand the essence of a brand, and demonstrate this in her work is exceptional. Stefania is really fun to have around and the source of great attitude and culture within the team. I would recommend Stefania to anyone looking for amazingly creative individuals in the digital arena.”

September 13, 2012
LinkedIn, Clare Owens, Client Services - eCommerce Vertical, Next Digital


“Stefania is an organised, energetic and passionate designer. Her
approach to design is refreshing and she takes pride in producing
beautiful work. Stefi always met aggressive project timelines with little fuss,
good humour and was always a pleasure to work with and a real asset to
the creative team at Next Digitial.”

LinkedIn, February 22, 2010
Naiad Angel, Group Account Director, Next Digital