Showcase & Discover Creative Work

Stefania Bonacasa

Sydney, Australia
I am interested in creating beautiful experience, engaging user journey and telling captivating stories. My area of expertise is mostly within the digital world, but I like to be involved in any field where design exist.

Designer with over 6 years of working experience in digital agency. Customer focused with high sense of team culture. Designed and managed a wide range of projects, including one page campaign sites, banner ads, mobile site and big enterprise CMS websites. Development of digital marketing strategies and campaign ideas for different industries: entertainment, tourism, e-commerce and consumer products.
Sydney, Australia
Feb 2015Present
Freelance Senior Digital Designer
Sydney, Australia
Sep 2014Feb 2015
Freelance Senior Designer
Sydney, Australia
Jun 2013Present
Saatchi & Saatchi
Freelance Senior Digital Designer
Sydney, Australia
Oct 2012Present
Working with private clients on desktop websites, logo design, Wordpress websites (theme set up and customisation). Dealing with clients from brief to final design, and leasing with developers for further steps in the projects.
Sydney, Australia
Nov 2012Jan 2013
Freelance Digital Designer
Worked closely with Art Directors on digital design for different accounts, such as Lee Jeans, Tony Ferguson and Telstra, on a variety of projects including Facebook pages, desktop website re-skin, iPhone app, mobile site, desktop microsite and banner ads.
Sydney, Australia
Jan 2010Sep 2012
As the only designer in the Sydney office I managed and led clients, through the creative process, from initial brief, through the planning and to final production. Collaborate with Creative Team on the development of new marketing strategies and ideas. My role also included participation in the development and presentation of new business strategies to acquire prospect customers.

Key Responsibilities:
• Lead projects through entire design process:
• Prepare and lead initial Creative Workshop with Clients to gather requirements and identify the direction of the project.
• Finalise Design Brief document for Client’s approval before commencing the design phase.
• Engage with Creative Director, internal tam and client on a strategic level brainstorming, sketching, storytelling, and verbalizing ideas and strategic directions prior to execution.
• Prepare initial design concepts and presentation to Clients, followed by couple of rounds of iterations and presentation of revised concepts.
• Liaising with internal team, Project Manager, Business Analysts, Front-end and Back-end Developers, during the design process in order to ensure consistency between the different disciplines.
• Apply approved design to the internal templates, the number of which would vary depending on the size of the project, from a minimum of 4 to a maximum of 20.
• Prepare Kit of Part for hand over to Front-end team.
• Quality check of Front-end carve against the approved design.
• Work on new marketing strategies and campaign ideas.
• Creative direction and production.
• Report directly to Creative Director and work alongside the Account Services, Project Management, Business Analysts, Front-end and Back-end Developers across interstate offices.
• Provide detailed and/or high level estimates for projects and new business opportunity.
• Liaise directly with clients during design process for workshops, presentation or consultation.
• Ensure design intent is maintained through the production phase.
• Creating internal sales collateral, tradeshow booths, and other pieces destined for print based on Next Digital branding.
• Produce Web Site Style Guide for website maintenance.
Sydney, Australia
Jan 2007Jan 2010
Mid-weight designer
As part of the Sydney creative team I have been involved in a variety of projects, from small one page campaign site for Sony to big CMS platforms and stand alone applications for Qantas. I have worked closely with the rest of the creative team, and the other departments in order to ensure best outcome for every project.

Key Responsibilities:
• Design initial concepts based on design brief provided by Senior Designer and presentation to Clients.
• Creative direction on projects from initial concepts through revisions, final design and quality check.
• Work alongside the Senior Designer and Account Services, Project Management, Business Analysts, Front-end and Back-end Developers across interstate offices.
• Participate in weekly creative meeting to present new ideas and contribute in improving internal process.
• Attend internal HTML and CSS training.
Brisbane, Australia
Jul 2006Dec 2006
WDG Alfresco
Junior Designer
Report directly to two Senior Designers, assisting and supporting the team throughout the various stages of the design process, from concept development to refinements.

Key Responsibilities:
• Create internal templates based on approved concepts.
• Prepare assets for content publishing.
• Work within budget and project schedule.
• Management of time (record keeping of hours).
• Contribute to the team culture.
Milan, Italy
Jan 2005Jan 2006
Master in Interior Design
Como, Italy
Sep 2000Jul 2003
Bachelor of Science in Industrial Design
English (Fluent), Italian (Fluent)
Basic Knowledge Of Javascript, Design Direction, Digital Applications Design, Knowledge Of InDesign & Flash, Proficient In Photoshop – Illustrator – Dreamweaver – HTML – CSS, Web Design
Ability To Function Effectively As Part Of A Multidisciplinary Team, Ability To Prioritize And Manage Multiple Tasks While Under Pressure, Ability To Quickly Learn And Integrate New Tools And Technologies To Meet Customer Needs, Ability To Work Independently, Commitment To Meeting All Deadlines While Maintaining High-quality Standards, Creative With Excellent Layout/design Sense, Detail Oriented, Excellent Analytic Thinking And Creative Problem Solving Skills For Visual Information Design, Strong Organizational Skills
“As the Creative Director at Next Digital, I managed and mentored Stefi directly, nurturing her skills in graphic design, user experience, marketing and strategy. Stefi is incredibly talented, constantly offering new ideas and concepts into every job she undertook, ensuring that the quality level not only honoured the brief, but excelled all expectations.

Watching Stefi grow as a genius designer was one of the genuinely pleasurable and inspiring elements of my time at Next Digital and I highly recommend her as a designer.”

LinkedIn, August 28, 2012
Hayden Peters, Creative Director, Next Digital


“Stefania is a truly unique individual. Her passion for design and her work is infectious and she is a truly valuable asset to the team. Her capacity to understand the essence of a brand, and demonstrate this in her work is exceptional. Stefania is really fun to have around and the source of great attitude and culture within the team. I would recommend Stefania to anyone looking for amazingly creative individuals in the digital arena.”

September 13, 2012
LinkedIn, Clare Owens, Client Services - eCommerce Vertical, Next Digital


“Stefania is an organised, energetic and passionate designer. Her
approach to design is refreshing and she takes pride in producing
beautiful work. Stefi always met aggressive project timelines with little fuss,
good humour and was always a pleasure to work with and a real asset to
the creative team at Next Digitial.”

LinkedIn, February 22, 2010
Naiad Angel, Group Account Director, Next Digital