Bonnie Krahn
Bonnie Krahn Art & Design LLC
Eau Claire, WI, USA
715.379.2073
bonniekrahn.com
Motivated, creative, and highly qualified marketing and design professional with 14 years of distinguished performance, including eight years in the higher education industry. Broad-based background encompasses exceptional work ethic and commitment to organizational objectives within a highly competitive and rapidly changing marketplace. Proven ability to attract and build strong and lasting business relationships. Recognized for proactive leadership and capacity to calmly face challenges while executing sound, fact-based decisions.
Work Experience
University Of Wisconsin-Eau Claire
Associate Lecturer
Lecture planning, preparation, delivery, facilitation of in-class activities, and evaluation for Buyer Behavior, a 300-level marketing class consisting of junior and senior undergraduate students. Teaching style infuses real-world marketing and design experience into the business curriculum to effectively deliver content to students. Presentations draw from important concepts in the textbook, which are heavily supplemented with industry examples.
July 2016
- Present
Eau Claire, Wisconsin, United States
University Of Wisconsin-Eau Claire
Graphic Artist
Use integrated marketing to communicate the university’s message across a wide range of media platforms, including all forms of digital, print, and social media; design award-winning, strategic projects for student recruitment materials, special events, alumni events, and philanthropic marketing endeavors.
2008
- Present
Wisconsin, United States
Bonnie Krahn Art & Design LLC
Owner/Designer
Own and operate marketing and design consulting firm; consult regularly with a growing base of approximately 30 clients in 10 states on a wide variety of marketing and design projects, totaling over 1,000 projects in 10+ years, including branding and corporate identity, marketing communications, print, web, and social media; have established a positive and professional relationship with clientele, exceeding their needs and desires with consistent thoroughness, dedication, production, and follow-through.
2002
- Present
Eau Claire, Wisconsin, United States
Education
University Of Wisconsin-Eau Claire
Master of Business Administration
Enhanced my design and marketing expertise with a strong academic business foundation, including additional experience in creating successful integrated marketing communications, determining appropriate vehicles for sending integrated messages to a target market, and developing promotional campaigns supported by marketing research. This knowledge has helped me create a greater competitive advantage for my workplace.
2012
- 2014
Eau Claire, Wisconsin, United States
University Of Wisconsin MBA Consortium
Graduate Certificate, Foundations of Business
Gained experience in marketing analysis for profit and nonprofit organizations, including how to identify, research, and evaluate customer needs, select target markets, and create, price, distribute, and promote need-satisfying products and services to individuals, organizations, and societies.
2010
- 2012
Eau Claire, Wisconsin, United States
University Of Wisconsin-Eau Claire
Bachelor of Fine Arts
1999
- 2003
Eau Claire, Wisconsin, United States
Awards
Council For Advancement And Support Of Education District V
Silver Award, Excellence in Design, Series
2012
Council For Advancement And Support Of Education District V
Bronze Award, Excellence in Design, Miscellaneous
2012
Council For Advancement And Support Of Education District V
Silver Award, Best Graphic Identity/Logo
2012
Council For Advancement And Support Of Education District V
Silver Award, Teresa Du Bois Exline Award for Best Practices in Communications and Marketing
2010
Council For Advancement And Support Of Education District V
Gold Award, Teresa Du Bois Exline Award for Best Practices in Communications and Marketing
2009
Council For Advancement And Support Of Education District V
Bronze Award, Excellence in Special Events, Individual Event
2009
Skills
Acrobat Pro,
Adobe Creative Suite,
Commonspot,
CSS,
Dreamweaver,
Editing,
Email Marketing,
Emma,
Excel,
Flash,
Google Analytics,
HTML,
Illustrator,
Indesign,
Microsoft Office,
Microsoft SharePoint,
Outlook,
Photoshop,
Powerpoint,
Qualtrics,
Word,
Writing,
Professional Development
Online Teaching Certification Program, University of Wisconsin MBA Consortium, 2016
Equity, Diversity and Inclusivity (EDI) Professional Development, UW-Eau Claire, 2016
Refresh Leadership Live Simulcast, Eau Claire Area Chamber of Commerce, 2016
SPARC Suicide Prevention Training, UW-Eau Claire, 2015
4th Annual Faculty and Staff Leadership Collaborative, UW-Eau Claire, 2015
Franklin Covey “The 7 Habits of Highly Effective People” Signature Edition 4.0, UW-Eau Claire, 2015
IM. COMM., UW System Integrated Marketing Communication Conference, 2014
B-School Communications and Development Symposium, AACSB, 2014
“Connect the Dots: Online Engagement for Universities” online marketing webinar, AMA/Emma, 2014
“From Social Distraction to Magnetic Attraction,” Social media training webinar, Dani Johnson, 2013
Practical Social Media University, Weekly social media training webinars, 2012–Present
IM. COMM., UW System Integrated Marketing Communication Conference, 2012
“Emma Strategy Class,” Email marketing strategy webinar, Emma, 2011
“Google Analytics for Colleges: Understand Clicks, Trends & Track Results,” Webinar, Higher Ed Hero, 2011
Social Media Conference, Eau Claire Chamber of Commerce, 2010
“Facebook on Campus: Applications, Tools & Tips for Your College,” Social media training webinar, Higher Ed Hero, 2009
Council for Advancement and Support of Education District V (CASE V) Conference, 2009
Council for Advancement and Support of Education District V (CASE V) Conference, 2008
Equity, Diversity and Inclusivity (EDI) Professional Development, UW-Eau Claire, 2016
Refresh Leadership Live Simulcast, Eau Claire Area Chamber of Commerce, 2016
SPARC Suicide Prevention Training, UW-Eau Claire, 2015
4th Annual Faculty and Staff Leadership Collaborative, UW-Eau Claire, 2015
Franklin Covey “The 7 Habits of Highly Effective People” Signature Edition 4.0, UW-Eau Claire, 2015
IM. COMM., UW System Integrated Marketing Communication Conference, 2014
B-School Communications and Development Symposium, AACSB, 2014
“Connect the Dots: Online Engagement for Universities” online marketing webinar, AMA/Emma, 2014
“From Social Distraction to Magnetic Attraction,” Social media training webinar, Dani Johnson, 2013
Practical Social Media University, Weekly social media training webinars, 2012–Present
IM. COMM., UW System Integrated Marketing Communication Conference, 2012
“Emma Strategy Class,” Email marketing strategy webinar, Emma, 2011
“Google Analytics for Colleges: Understand Clicks, Trends & Track Results,” Webinar, Higher Ed Hero, 2011
Social Media Conference, Eau Claire Chamber of Commerce, 2010
“Facebook on Campus: Applications, Tools & Tips for Your College,” Social media training webinar, Higher Ed Hero, 2009
Council for Advancement and Support of Education District V (CASE V) Conference, 2009
Council for Advancement and Support of Education District V (CASE V) Conference, 2008
Service
Mentor, UW-Eau Claire Blugold Beginnings, 2016–Present
Marketing Committee Member, Literacy Chippewa Valley, 2016–Present
Member, UW-Eau Claire 7 Habits Practice Partners, 2016–Present
Leadership Fellow, UW-Eau Claire Student Affairs, 2015–2016
Committee Member, UW-Eau Claire Health Issues Committee, 2014–Present
Member, UW-Eau Claire University Senate, 2014–Present
Volunteer, Eau Claire County Humane Association, 2014–Present
Member, Beta Gamma Sigma, 2014–Present
Committee Member, UW-Eau Claire Wellness Committee, 2014–Present
Committee Member, UW-Eau Claire Blugold Insider Advisory Group, 2013–Present
Committee Member, UW-Eau Claire Marketing Network, 2013–Present
Committee Member, UW-Eau Claire Adobe Creative Cloud Committee, 2013
Committee Member, UW-Eau Claire Academic Staff Personnel Committee, 2013
Member, Council for Advancement and Support of Education District V (CASE V), 2008–Present
Member, Eau Claire County Humane Association, 2008–Present
Contributing Artist, Hands Across Eau Claire, Children’s Museum of Eau Claire, 2008
Volunteer Marketing/Design, Paws Fur a Cause, 2007–2014
Contributing Artist, “Art with Heart” Charity Auction, Eau Claire County Humane Association, 2007
Sustaining Member, AIGA | the professional association for design, 2001–Present
Marketing Committee Member, Literacy Chippewa Valley, 2016–Present
Member, UW-Eau Claire 7 Habits Practice Partners, 2016–Present
Leadership Fellow, UW-Eau Claire Student Affairs, 2015–2016
Committee Member, UW-Eau Claire Health Issues Committee, 2014–Present
Member, UW-Eau Claire University Senate, 2014–Present
Volunteer, Eau Claire County Humane Association, 2014–Present
Member, Beta Gamma Sigma, 2014–Present
Committee Member, UW-Eau Claire Wellness Committee, 2014–Present
Committee Member, UW-Eau Claire Blugold Insider Advisory Group, 2013–Present
Committee Member, UW-Eau Claire Marketing Network, 2013–Present
Committee Member, UW-Eau Claire Adobe Creative Cloud Committee, 2013
Committee Member, UW-Eau Claire Academic Staff Personnel Committee, 2013
Member, Council for Advancement and Support of Education District V (CASE V), 2008–Present
Member, Eau Claire County Humane Association, 2008–Present
Contributing Artist, Hands Across Eau Claire, Children’s Museum of Eau Claire, 2008
Volunteer Marketing/Design, Paws Fur a Cause, 2007–2014
Contributing Artist, “Art with Heart” Charity Auction, Eau Claire County Humane Association, 2007
Sustaining Member, AIGA | the professional association for design, 2001–Present