bob smith

bobsmith:design

Portland, OR, USA
An autodidactic freak of nature focused on the confluence of sport apparel and graphic design, Bob specializes in telling authentic, compelling stories through branded apparel and graphics. He has over 20 years in the Performance and Sportswear industry and has worked with some of the brightest leaders in the field, most recently designing tournament looks for top-10 Canadian tennis phenom Milos Raonic, who is consistently rated as one of the best dressed players on the international ATP tour.

Recently Bob launched Ore-Cal Sportswear, his homage to 1970s era West Coast sportswear, featuring garments and graphics pulled from Ore-Cal's "archive" of vintage style.

Specialties: Sportswear, Design Direction, Branding, Consumer Insights, Graphics, Wine & Spirits

Work Experience

Ore-Cal Sportswear

Founder/Creative Director

Created and designed graphic apparel collection, an homage to 1970s era West Coast sportswear, featuring garments and graphics pulled from Ore-Cal's "archive" of vintage style.
2017 - Present Oregon, United States

New Balance

Creative Director/Apparel Designer

As Lead Creative for New Balance Tennis I worked with my team to create apparel design direction and collections, collaborated with footwear and accessory groups to co-ordinate on-court collections designed and managed marketing and sales materials, worked with top ranked athletes like Milos Raonic and Heather Watson, presented collections to key sales accounts and federations.
2012 - 2017 Massachusetts, United States

Pendleton Woollen Mills

Creative Consultant

Designed one-hundredth anniversary identity, which included a special limited edition calendar.
Rebranded Home Collection identity and packaging,
Rebranded National Park Blanket label system, which is now used for myriad products across several categories.
2006 - 2012 Portland, Oregon, United States

Nike (Global)

Design Director

Responsible for creating and launching Nike Sportswear White Label Apparel Collection and all related research and branding.
1995 - 2006 Portland, Oregon, United States

Awards

Mt Hood Community College

Fifty Outstanding Alumni

2016

Skills

Apparel Design, Art Direction, Branding, Copy Writing, Graphic Design, Illustration, Illustrator, Photography, Photoshop, Research,