Responsible for AMIT (non-profit org. Israeli educational network) quarterly magazine including:

• Write, edit and manage stories, features and online content • coordinate assignments and contracts with contributing writers and editors
• Collaborate with art director on overall design and vision of product
• Art direct and style photo shoots as necessary
• Collaborate with Web team to make print content available for web and devise attractive web features
• Create fiscal budget and maintain fiscal accountability for meeting editorial budget per issue.

Publications/websites: PC Magazine, eWEEK, Yahoo! Internet Life, Expedia Travels, Smart Business, Inter@ctive Week, Baseline, CIO Insight, Smart Partner, Family PC, The Net Economy,

Full responsibility for the creative development, marketing, budgeting, planning and execution of corporate advertising, brand development, promotions, integrated marketing solutions, marketing sales tools and event marketing. Spearheaded vision and strategy of corporate brand image. Managing implementation and optimization of all web and print advertising and promotion. Directed staff of 15 including copywriters, designers, marketing managers and research assistants. Reported directly to CEO.

Key Achievements
• - Branding of eWEEK Magazine including national advertising campaign
• - Creative development and implementation of non-endemic national adverting campaign
for PC Magazine including outdoor advertising
• - Launch and branding of Sync Magazine and website
• - Creative development of Ziff Davis Media corporate video
• - Directed creative look, architecture, and construction of 15,000 sq. ft hall for Ziff Davis
corporate and all brands at Comdex, N+I and CES.

Publications/Events/websites (157 total): Motor Trend, Sport, NFL Insider, FHM, Hot Rod, Skin Diver, Photographic, Stereophile, Surfer, Motorcyclist, Teen, Powder, Slam, Summer and Winter Gravity Games.

Directed creative services and promotions department. Developed and implemented strategic ad campaigns, sales marketing tools, merchandising opportunities. Led creative processes of the advertising/promotions for magazine brands, events and websites. Directed staff of 11. Reported to V.P. Creative Services/Promotions.

Key Achievements
• - Directed promotional/advertising launch of NFL Insider in partnership with NFL
• - Launched FHM US (full creative for national advertising campaign, promotional tools
• - Creative development - in partnership with NBC - Summer and Winter Gravity Games

Served as Promotion Director/copywriter for leading consumer publishing company
Publications: Penthouse magazine, Omni magazine, Longevity magazine, Four Wheeler magazine

Responsible for all in-house advertising, subscription ads, promotional material, trade advertising, direct-mail campaigns, event promotions, new ad business campaigns, and all corporate collateral work.