Brennan McGuigan

Director of Brand and Global Brand Studio

Austin, TX, USA
Experienced Brand Director with a 15 year history working in the startup and luxury sectors. Skilled in Creative Direction, Graphic Design, Marketing, Branding & Identity, and Typography. Strong arts and design professional with a Master of Fine Arts (MFA) focused in Graphic Design from the Academy of Art University.

From conception to completion I have brought some of the world's most recognized brands to life. My career path began in Hawaii but shortly took me to Seattle where I made the connections that allowed me to take my skills all over the US. From San Francisco creative agencies to New York startups, I have worked and learned alongside some of the most talented people in the industry.

Work Experience

Pixel Advisors

Creative Director and Brand Consultant

January 2018 -

Appen

Creative Director

November 2023 -

Productboard

Director of Brand and Global Brand Studio

As the Director of Brand, my core responsibilities centered on the strategic development and management of the Productboard brand. This encompassed the formulation and execution of comprehensive marketing strategies, collateral, and closely managed teams. These strategies were all focused on amplifying brand recognition, growing revenue, and expanding our market presence.

A key objective of my role entailed the direction and management of the brand marketing team, coupled with navigating between interdepartmental stakeholders across the organization, as well as fostering symbiotic partnerships with external stakeholders.

During the first six months at Productboard, I expanded my team to
encompass multiple multifaceted members, dispersed across two core
pillars. Concurrently, I took charge of strategy, creative direction, and
seamless production of all go-to-market materials. This encompassed all
internal and external facing assets, including the flagship productboard.
com website. My responsibilities extended to the oversight of brand strategy deployment across a diverse set of communication channels,
February 2021 - September 2023 United States

Oyster

Head of Brand

As the Head of Brand at Oyster, I led the charge in revolutionizing this post-seed stage startup's brand strategy. I began the transition away from external agencies by bringing all creative work in-house, including website redesign and campaign execution. I ensured brand consistency across all touchpoints while collaborating cross-functionally to align brand initiatives with business objectives.
March 2021 - June 2021

Amplitude

Lead Brand Marketing Designer

Brand design lead with a focus on preparing Amplitude’s core brand for IPO.
Responsible for the creation of brand standards and creative direction of key
campaigns as they relate to business strategies and goals. Concepted and
produced design assets for web, video, experiential and product teams.
February 2019 - March 2021 California, United States

Twitter HQ

Brand Designer

Responsible for creating and maintaining the visual style of Twitter’s internal
and external communications. Worked on numerous OOH campaigns as well
as defining brand standards across multiple platforms.
February 2018 - March 2019 California, United States

Arccos Golf

Senior Designer & Art Director

As the founding senior graphic designer it was my responsibility to help bring this tech start-up brand to life. I was responsible for the creation of highly visible brand elements which includes retail packaging, digital and print advertising, trade show booths, internal and b2b marketing materials. My role as a senior designer expanded to Art Director where I led and directed teams to create broadcast commercials and photo shoots for new and upcoming product launches.
June 2014 - June 2018 Connecticut, United States

Design Within Reach

Graphic Designer

Responsible for illustration and design of all print advertising for Design Within Reach. Managed and designed retail customer experiences through store visuals, POP displays, window clings, signage and marketing collateral. Handled all in house design needs including presentations, company marketing collateral and identity standards. Developed a technical illustration guideline for use in all marketing materials as well as mural sized (500+ sq/ft) retail displays.
July 2010 - July 2014 Connecticut, United States

Academy Of Art University

Tutor

Coached students in typography, illustration and photography. Developed teaching standards for all Adobe Creative Suite programs based on student performance and skill level.
January 2008 - December 2011 California, United States

Pro Sports Club

Graphic Designer

Concept and development of in club signage and marketing collateral. Developed look books for executives and departments within ProClub.
January 2005 - December 2006 Washington, United States

Davis Design And Assoc.

Graphic Designer

Responsible for design and update of consumer goods packaging. Clients include: Continental Mills, Ghirardelli, Matson, LLC, Sea Port Products Corporation, Costco, and Wolfgang Puck Coffee Company.
January 2004 - December 2005 Washington, United States

Seattle University

Graphic Designer

Designed Flash animations for professor presentations for use during in class and online training videos. Set up identity standards and usage for on campus advertising.
January 2000 - December 2003 Washington, United States

Education

Academy Of Art University (AAU)

MFA Graphic Design

August 2006 - May 2010 San Francisco, California, United States

Seattle University

BA Visual Arts

August 1999 - May 2003 Seattle, Washington, United States

Languages

English (Native),

Awards

Academy Of Art University

Spring show

2010

Academy Of Art University

Spring Show

2009

Skills

Adobe Creative Cloud, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Asana, Brand Architecture, Brand Strategy, Campaign Strategy, Career Development, Creative Direction, Figma, Google Ad Academy, Google Studio Certified, GTM Strategy, Marketing Campaigns, Marketing Strategy, People Management, Team Leadership,