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We want to use our industrial design expertise and product development skills to help people reach healthier, safer or better life conditions. That sounds pretty idealistic, and so it is.

Of course we also know about the dynamics of business and about the need to make money. We believe you and your company can d… Read More
We want to use our industrial design expertise and product development skills to help people reach healthier, safer or better life conditions. That sounds pretty idealistic, and so it is.

Of course we also know about the dynamics of business and about the need to make money. We believe you and your company can do both: make good money and create products that contribute in one or another way to people's well being.

We partner with courageous companies, from start-up to multinational, and design products that contribute to a positive change in people's lives. We design both consumer products, medical devices, spaces and professional products.

You find our products on markets in Europe, the USA and Asia. Our products are used in many different places like care homes, paper manufacturing facilities, sport courts, construction sites, hospitals and dentists practices.
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- product design strategy, design styling, ergonomics, branding, user research, positioning and identity
- translation of ideas in a design vision, product concepts, styling, form development and product design
- design and engineering, electronics and software, production technology, up to the building of prototy… Read More
- product design strategy, design styling, ergonomics, branding, user research, positioning and identity
- translation of ideas in a design vision, product concepts, styling, form development and product design
- design and engineering, electronics and software, production technology, up to the building of prototypes and starting the first production run Read Less
Both multinationals, midsized companies and promising start-ups choose us as partner for their product design projects.

The reason for choosing us is different for every company, but mostly has to do with our vision on people-oriented and meaningful product design. The reasons we normally hear from our clients ar… Read More
Both multinationals, midsized companies and promising start-ups choose us as partner for their product design projects.

The reason for choosing us is different for every company, but mostly has to do with our vision on people-oriented and meaningful product design. The reasons we normally hear from our clients are:


human focused design
We are focused on creating meaningful products, that will be an improvement for the user in terms of experience, interaction and ergonomics. Our extensive experience in the field of usability, ergonomics and interaction design helps in achieving this.


quality design styling
We describe our design style as Northern European moderate minimalism. We combine this with highly skilled designers and Class A surface modelling to come to high quality product designs.


integration of electronics
Because we have our own electronics department, we integrate interaction and electronics into products quicker and easier. This gives the advantage that we can make quicker iterations on prototypes. Also in case you have a development partner for electronics, or you develop electronics yourself, then our understanding of the particular issues of electronics helps to communicate easier with your team or partners.
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