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Set Aside 5% of Your Time For Your "Slow-Cooked" Ideas

Set Aside 5% of Your Time For Your "Slow-Cooked" Ideas
Published June 21, 2013 by Scott Belsky
The secret behind many of the greatest dishes is patience and pacing. When you cook something slowly, at lower heat for a longer time, the flavors and textures can yield culinary masterpieces. The process of our own creations isn't much different. Typically we're searching for an answer with a deadline in mind. We're generating an idea on a timeline in response to a creative brief, we’re trying to launch a new product or feature by a certain date to meet business goals and/or customer expectations. We've got bills to pay and time is money.
Rarely do we get the chance to create something over the arc of life itself, without a deadline looming. Often, it’s only our personal projects that enjoy the benefits of slow cooking, usually by necessity not choice. While these projects tend to be neglected, when (and if) they actually do come to fruition they are extraordinary. For me, writing has always been the one thing that I cook slowly. While building Behance, everything was a race. Sure, we iterated product carefully and paced the critical decisions, but always with an eye on the clock, a community of impatient customers, and a declining balance of funds to build the business. Our 99U conferences, like all events, always had a deadline that forced quick decisions. The only thing I could —and continue to —work on slowly is my own writing. Article ideas, observations from other entrepreneurs, insights for starting and leading a business; I write down these thoughts and then I come back to them again and again without a deadline in mind. Sometimes I'll write down a question or an inkling and then, two years later, I'll come back to it and add more or finish a sentence. Over the years, I'll refine these little musings, delete pieces, add layers, and just let them evolve naturally. In 2010, after seven or so years of doing this, I took some time to harvest part of the crop for my book Making Ideas Happen. And, when nudged by Jocelyn (99U Editor-in-Chief) or Sean (99U Managing Editor), or my friends at OPEN Forum or LinkedIn, I'm reminded to take a scan of what's cooking and look at my notes with a fresh perspective. Few of us, except for the most legendary painters and novelists, can “slow cook” for a living. Amidst everyday demands, we are line cooks obsessed with turning out results, and quickly. And this is a good thing—it’s how we keep up with demand and how we keep the lights on.
We are line cooks obsessed with turning out results, and quickly.
But we can round out our work by keeping a few slow-cooked projects going in the background of our frenetic day-to-day lives. The secret of slow cooking is to not to forget what you've got on the stove, and keep coming back to it. See if you can give these “slow projects” five percent of your time as part of your routine. The insight here is to know the difference between the work that requires pressure and deadlines, and the few things in life that should be slow-cooked. Your living is likely the result of the former, your masterpieces the latter.

More about Scott Belsky

Scott Belsky is the Chief Product Officer at Adobe and is the co-founder of 99U and Behance. He has been called one of the "100 Most Creative People in Business" by Fast Company, and is the author of The Messy Middle and the bestselling book, Making Ideas Happen.


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