The Behance Blog

Maximize Your Potential

Maximize Your Potential
Published September 24, 2013 by Jocelyn K. Glei

Success isn't about being the best.
It's about always getting better.

Can you step outside your comfort zone? Bounce back from failure? Build new skills? Tapping into your true potential is no idle endeavor. It demands creativity, dedication, and a whole lot of hustle.

With wisdom from 21 leading creative minds, 99U's Maximize Your Potentialwill show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold, new risks so that you can utilize your talents to the fullest.



Ben Casnocha1302

Ben Casnocha
Entrepreneur and Co-Author
The Start-up of You

David Burkus1302

David Burkus
The Myths of Creativity

Joshua Foer1302

Joshua Foer
Moonwalking With Einstein

Michael Stanier1302

Michael Bungay Stanier
Do More Great Work

Scott Belsky1302

Scott Belsky
Head of Behance
VP of Community, Adobe

Heidi Halvorson13002

Heidi Grant Halvorson
Associate Director
Columbia University Motivation Science Center

Robert Safian1302

Robert Safian
Fast Company

Scott Young1302

Scott H. Young
Author & Blogger
Get More From Life

Teresa Amabile1302

Teresa Amabile
Author & Professor
The Progress Principle

Steffen Landauer1302

Steffen Landauer
Chief Learning Officer

Jonathan Fields1302

Jonathan Fields
Founder & Author

Mark Mcguinness1302

Mark McGuinness
Lateral Action

Cal Newport1302

Cal Newport
So Good They Can't Ignore You

John Caddell1302

John Caddell
Author & Researcher
The Mistake Bank

Frans Johansson 1302

Frans Johansson
Author & CEO
The Medici Group

Sunny Bates1302

Sunny Bates
Sunny Bates Associates

Tony Schwartz1302

Tony Schwartz
CEO & Founder
The Energy Project

Michael Schwalbe1302

Michael Schwalbe
Writer & Researcher
Stanford University

Tina Seelig1302

Tina Seelig
inGenius: A Crash Course on Creativity

Jack Cheng1302

Jack Cheng
Entrepreneur & Author
These Days


Book 1

Volume Two

Maximize Your Potential

Maximize Your Potential will show you how to:

  1. Develop a “growth mindset” to stay competitive by constantly building new skills.
  2. Push outside of your comfort zone to build better work and creative habits.
  3. Identify your work sweetspot and create new opportunities for your career.
  4. Surround yourself with a network of collaborators to take your work to the next level.
  5. Mine your “failures” for valuable data about what works and what doesn’t.
  6. Embrace your power to make the outcome of any risk a success.


Praise for Maximize Your Potential

“Maximize Your Potential is an authentic, powerful guide to making the most of your innate talents. When 'follow your passion' just doesn't cut it, this book gets to the heart of how to make your long term career goals a reality.”
Tina Roth Eisenberg, Founder, Tattly + CreativeMornings

“A no-nonsense, experience-tested, life-approved cookbook for creative intelligence, exploring everything from harnessing the power of habit to cultivating meaningful relationships that enrich your work to overcoming the fear of failure.”
Maria Popova, Brain Pickings

“This isn’t for everyone—certainly not those who choose feeling helpless over trying to make something work. But if you’re looking to understand creativity through science and psychology with well-documented examples from ancient and modern history, Maximize Your Potential could be your literary jam.”
Kiran Umapathy, Holiday Matinee

More about Jocelyn K. Glei

Editor-in-Chief, 99U. A writer and the founding editor of 99U, Jocelyn K. Glei is obsessed with understanding how work gives our lives meaning. She has authored three books about work, creativity, and business, including the Amazon bestsellers Manage Your Day-to-Day and Make Your Mark. Follow her on Twitter: @jkglei

Find more posts about creativity on our blog.
Have a suggestion? Contact

Recent Posts

Mathieu Le Berre: Andromeda Illustrations
Find and hire the best 3D talent from around the world on Behance.
Batzorig Regzen : FREE - Color Presentation
Self-taught designer Batzorig Regzen shares his journey from Microsoft Paint to Adobe Photoshop to a full time creative director.
Rafael Araújo: My Gifs Collection #8
Is it GIF or JIF?