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Do’s and Dont’s of Pricing Your Digital Assets

Do’s and Dont’s of Pricing Your Digital Assets
Published February 13, 2024 by the Behance Team

Digital assets are a compelling way to diversify your income as a creative. With over 50 million members from around the globe, Behance is the best place to sell your digital assets. Once created and uploaded to our Assets marketplace, your design files can generate income passively without needing any additional work. 

Start Selling Assets on Behance

Attach downloadable files directly to any existing or new Behance project by opening the project editor and selecting the Attach Files button on the panel to the right. You can set your own price and license type for each asset, and continue to monetize on other platforms. 

If you need a pointer on how to set your prices, read on for insights from seasoned sellers on navigating the pricing conundrum, emphasizing the importance of finding the sweet spot between value and accessibility.

Attach File

DON’T: Undervalue Your Work

“The important thing is not to be in a race to the bottom, using low pricing as your selling point,” advises Jessica Johnson, a digital asset veteran with over 10 years of experience in the digital marketplace. “How you price something changes the perceived value and even the user's experience with the product.”

Type designer Silver Stag knows first hand the perils of pricing your work too low. “I have personally made this mistake a couple of times in the last 15 years, and trust me, if you're selling a good product, a good font for example, the customers will be ready to pay what the font is worth.” 

Bottom line: “If you're making something good, if you're solving their problem, they will buy it whether it costs $9 or $39, or even more.”

DO: Balance Features and Price 

Mehmet Reha Tuğcu is a self taught type designer who creates sci-fi and video game inspired fonts. His advice when it comes to pricing is to stick to a reasonable number to appeal to a broader audience. 

“I make display fonts so they lack a lot of glyphs that an ordinary font would have, therefore I try to keep the price low. I also want to sell to as many people as possible because I love seeing my fonts out in the world,” he shares. 

But be wary of setting your prices too low. “Pricing too low can give the impression that the product itself is cheap and of sub-par quality so I try to find a balance,” Mehmet adds. “The best approach is to evaluate the scope of your product and compare it to competitors and price accordingly.” 

DO: Tailor the Price for Customer Needs 

“In the past, I have had just a single license for my brushes,” explains Jessica. “However, when I launched my new Realistic Embroidery Brushes for Photoshop, I realized that it attracted a lot of hobbyists, but the price point might be a little high for them.” 

Recognizing a new audience for her products, Jessica added a Personal license option at a lower price point. “With Behance assets, it was really easy to add an additional 'Personal License' option, so that I could better serve my customers and their needs.”

DO: Experiment with Pricing Strategies

Illustrator Tatiana Vovchek began selling her work online as a way to give a second life to personal illustrations and those that were not used by her clients. Her approach to pricing involves a flexible and experimental mindset. She offers individual assets for $5, with an option to purchase the entire collection of patterns for $20. 

“My attitude is that if the collection looks valuable and stylish to my taste it will attract my client eventually — either to buy what I sell online or to order a custom pattern design. I got a client who offered me a pattern design project through Behance having looked at the assets I put on sale.” 

DON’T: Get Discouraged by Slow Sales  

When template designer Batzorig Regzen first started selling his digital files online, he was met with lackluster sales. “However, I didn't let that deter me. Instead, I adopted a strategy of consistently refining, updating and learning along the way,” he shares. This dedication to improvement gradually paid off, leading to a noticeable rise in sales in the long run.

“The truth is it's not as easy nowadays to get started as it was 15 years ago,” adds Mehmet. “The competition is a lot fiercer and there are already a ton of established sellers with vast libraries but design is ever-changing so my advice is to follow change and adapt. Don't get discouraged if an asset you spent weeks creating doesn't sell. Move on to the next one.”

Start selling your assets on Behance and market your work to over 50 million creatives.  

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