The beauty industry is a highly competitive industry where having a strong visual and brand identity can make or break the brand. Here are some of the best beauty branding and packaging design projects from Behance that embrace lighthearted whimsy to capture the eyes and minds of customers. 

Hot sauce makeup collaboration concept by Dima Rykov and Terraqueo Studio

Fluid concept branding and packaging for skincare by GL*TCH Studio, Ritchie Permadi, Vania Leonyta Marsim, and Gissella Liu

Space-inspired makeup set by Maro

Type forward beauty packaging design by Nikita Ivanets

New Year’s beauty gift set design by HEAZ

Handcare branding and packaging design by Andres Higueros

Tom and Jerry makeup packaging design by Mirae Kim

Vibrant makeup palette design by Esteve Reyes

Cheerful sunscreen identity design by Mitchell Brentnall and Lyon & Lyon

Ombre makeup packaging design by invade design

Looking for more cosmetic branding and packaging projects? 

Search for more beauty design projects on Behance or browse our curated moodboard featuring some of the best beauty branding and packaging projects on Behance.