The beauty industry is a highly competitive industry where having a strong visual and brand identity can make or break the brand. Here are some of the best beauty branding and packaging design projects from Behance that embrace lighthearted whimsy to capture the eyes and minds of customers.
Hot sauce makeup collaboration concept by Dima Rykov and Terraqueo Studio
Fluid concept branding and packaging for skincare by GL*TCH Studio, Ritchie Permadi, Vania Leonyta Marsim, and Gissella Liu
Space-inspired makeup set by Maro
Type forward beauty packaging design by Nikita Ivanets
New Year’s beauty gift set design by HEAZ
Handcare branding and packaging design by Andres Higueros
Tom and Jerry makeup packaging design by Mirae Kim
Vibrant makeup palette design by Esteve Reyes
Cheerful sunscreen identity design by Mitchell Brentnall and Lyon & Lyon
Ombre makeup packaging design by invade design
Search for more beauty design projects on Behance or browse our curated moodboard featuring some of the best beauty branding and packaging projects on Behance.