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The Behance Blog

An Announcement About the Adobe 99U Conference 2020

An Announcement About the Adobe 99U Conference 2020
Published March 20, 2020 by William Allen

One of the highlights of our year is connecting with the creative community at the annual Adobe 99U Conference. In light of our current public health situation, we have decided to transform this year’s gathering from an in-person event to a free, digital experience. 

The health and safety of 99U attendees and presenters is our top priority, and it is impossible to know for sure when it will be time again for large public gatherings. But it is definitely the time for people in creative professions everywhere to connect and talk about how to nurture their creative selves during this difficult period. Now more than ever, we need to lean on one another to navigate our work and careers. 

So, while we’re sad to lose the chance to see so many friends in person, we’re excited about the opportunity to bring the ideas and insights of 99U to life in a new format–and to open it up to every creative worldwide at no cost. 

The virtual 99U Conference is free to creatives worldwide June 17 on Behance; register here.


If you have already registered for the Adobe 99U Conference 2020, we'll refund your registration fee in full. If you had previously cancelled a registration, we'll retroactively refund your cancellation fee. Refunds will be automatically processed within the next week. If you have any questions, please reach out to our team at

Hotel Reservations:

If you booked a hotel room with our partners at the Ace Hotel New York for the conference, all reservations will be automatically cancelled within the next week. If you would like to keep your reservation for any reason, please contact their reservations team at +1-212-679-2222.

A Note of Appreciation:

We want to acknowledge the incredible amount of hard work by the 99U team; our production partners, Preview Events; and hundreds of other speakers, vendors, friends, partners, and colleagues who have done so much behind the scenes in preparation for this year’s conference, and are lending their expertise and support to this new event format.


In challenging times, creativity is more important than everand we are looking forward to bringing the creative community together for reflection, insight, and inspiration. 

More about William Allen

Will Allen is a VP at Adobe where he leads Behance, Adobe Portfolio, Adobe Live, 99U, and a new initiative around Content Authenticity. Millions of people across the globe use Behance and Adobe Portfolio every month to showcase and discover creative work. Prior to Adobe’s acquisition of Behance, Will acted as Behance’s COO. Previously, he created strategic partnerships with global brands at TED and was co-founder of the consultancy Industry Digital Media.

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