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BongKyu Song was graduated from Kookmin University, majored in Industrial Design. He worked for Samsung Electronics Mobile Communication Division as a product designer. While working at Samsung, he lead the design for the first tablet, the galaxy tab. In 2008, he independently estabilised a design studio, SDESI… Read More
BongKyu Song was graduated from Kookmin University, majored in Industrial Design. He worked for Samsung Electronics Mobile Communication Division as a product designer. While working at Samsung, he lead the design for the first tablet, the galaxy tab. In 2008, he independently estabilised a design studio, SDESIGNUNIT. In this design studio, mainly he designed product, lighting, furniture design and also ran a research about the interaction between the object and the environment. In 2007 to 2008, he directed and exhibited the project, “the undesigned objects- UNDESIGNED”. In 2012, he directed the exhibition, Sulhwa Culture which Amore Pacific supervised. Not only that but also worked with the Global clients including BMW, Audi, Samsung Electronics, Siemens, Kimberly-Clark Professional, Dell and etc, mainly ran projects for product design, brand strategy which was based on design identity and advance design. Also, he worked for brand’s design consulting with Amore Pacific, Daerim Industry, Coway/Cosmetic, CJ, LG, Design House, KT, SK, Jeil Industry, Seoul Arts Center and more clients.

He received several awards from varies of international design competitions including IF, Red dot, IDEA and Good design Japan. Moreover, his were introduced at exhibition and posted up on media in Italy(Super Studio), Germany(Cebit), Japan(100% Tokyo), U.K(TENT London) and France(Masion&Objet it has KCDF and Musée des arts décoratifs de Paris), ICFF(Singapore Design Fair). Currently, he is leading SWBK and Matter & Matter as a co founder. Mainly consulting on product concept development to brand design strategy and leading a consulting for service design section as well.

In 2009, he was selected as the Next Generation Design leader by KIDP. And Currently he is instructing students for industrial design major at Kookmin University and Hongik University. He was also invited as a guest speaker to give lecture at Seoul Natioanl University, Seoul Design Plaza, Ehwa University, Sejong University, Gaewon University, Pechakucha, KIDP and Samsung Design Membership.

He became an advisory member of Seoul Design Committee, since 2012. In 2013, he processed a design consulting under supervision of Cultural Heritage Administration for creating a cultural and modern design with Traditional Crafts Artists. In 2013, he was selected as the Design Jury for Audi Design Competition. In 2012, he was selected as a “Top 10 designers that represent Korea” from Jung-Ang News, “the Designer of Living Design in 2012” from Mdesign and in 2013, he was selected as “the young leader whom will lead Korea” from Forbes Korea. Read Less
2018 iF Design Award, Germany (Product Design Award -Mars Ears head set)
2018 Red Dot Design Award, Germany (Product Design Award – Doosan Robotics)
2018 CES Best of Innovation Award, U.S (Headphone – LINE MARS ears)
2017 Designer of year / Monthly Design (Living section – APOP)
2015 Young artist of the ye… Read More
2018 iF Design Award, Germany (Product Design Award -Mars Ears head set)
2018 Red Dot Design Award, Germany (Product Design Award – Doosan Robotics)
2018 CES Best of Innovation Award, U.S (Headphone – LINE MARS ears)
2017 Designer of year / Monthly Design (Living section – APOP)
2015 Young artist of the year, Korean ministry of culture
2015 iF Design Award, Germany (Product Design Award – BMW i-Charger)
2013 Red Dot Design Award, Germany (Product Design Award – Coway, OXY)
2013 Red Dot Design Award, Germany (Product Design Award – Matter & Matter, Tropical Bird)
2013 IDEA Design Award Final list, US (Product Design Award – Coway, OXY)
2013 iF Design Award, Germany (Product Design Award – Coway, Service Design)
2012 IDEA Design Awards, US (Product Design Finalist – Daelim, Parking System)
2012 IDEA Design Awards, US (Identity & Package Silver – Coway, Service brief)
2012 IDEA Design Awards, US (Service Design Finalist – Coway, Welcome package)
2012 Good Design (Service Design), Korea – Woongjin Coway Service Design
2012 K Design 10 People – Joongang Daily News
2012 Designer of year / Monthly Design (Living – Leg Arm Chair)
2011 iF Product design award winner, Germany (product design section) – Samsung Galaxy Tap
2010 iF Product design award winner, Germany (product design section) – Dealim Fixture Series
2009 Good Design award winner, Japan (product design section) – Daelim Fixture Series
2009 Red Dot Design Award, Germany (product design section) – Daelim Fixture Series
2009 Red Dot Design Award, Germany (architectural design section) – Daelim Fixture Series
2006 iF Concept design award, Germany (product design section) – Music in the Rain Read Less
2017 Innisfree Cosmetic Bottle AD Design (Cosmetic)
2017 Coway Eye Relex cover (Eye cover)
2017 DELL Note book advanced hinge development (Hinge Engineering)
2017 Amore Pacific Sampoo Bottle design Ryo (Bottle)
2017 DELL AR/VR advanced design (AR / VR HMD)
2017 Coway water purifier for Malayia - (Water purifier)
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2017 Innisfree Cosmetic Bottle AD Design (Cosmetic)
2017 Coway Eye Relex cover (Eye cover)
2017 DELL Note book advanced hinge development (Hinge Engineering)
2017 Amore Pacific Sampoo Bottle design Ryo (Bottle)
2017 DELL AR/VR advanced design (AR / VR HMD)
2017 Coway water purifier for Malayia - (Water purifier)
2017 Samsung NBNL - Galaxy A Package innovation (Packaging Innovation)
2017 Disney - Marvel Design Guide PJT (Design Strategy)
2017 Yucheon Engineering / Network Camera - Monitoring APP (Service Design)
2017 Samsung FAN - MN Electronics - Smart Fan & Circulator (Fan & Circulator)
2017 Samsung NBNL - Flexible Screen Mobile Device (Advanced Concept)
2017 ZUNGLE - Sunglasses with built in bone conduction speakers (Sunglasses)
2017 SK Magic Water Purifier (Water Purifier)
2017 SK Magic Air Purifier (Air Purifier)
2017 Line Corporation - Next AI Project
2017 SK Magic - Car air solution Advanced (Air solution for car)
2017 Amore Pacific LELAIGE eye liner ergonomics (Cosmetic eye liner)
2017 Seoul Bienale Architecture & Urbanism 2017 (Standard screw 001)
2017 SENKO - Air Solution (breath & breeze)
2017 NHN Entertainment - TOAST PC (cloud PC)
2017 Happy Call - Kitchen ware (Pot, Double pan)
2017 SKT - Fairy AI Project (Screen AI)
2017 Skylife - Car Satellite Antenna
2017 Samsung Electronics - Galaxy S8 Case POP Case (Mobile phone case)
2017 LG Advanced design team - Hearable device (Ear bud)
2017 ACCIIO - Voice Air conditioner Controller (AI voice controller)
2017 Genesis G70/G80 Welcome Package (welcome product & package)
2017 DRA M Robotics & ACC (industrial robot & TP)
2017 LG CTO - New Bath Experience (Bath air controller)
2017 Alticast & LG Flexible Display - Smart & Flexible Table (Flexible Display Table)
2017 평창 동계 올림픽 - 지역 공예 프로젝트 (Craft living ware)

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2016 Hangul Museum (sculpture exhibition)
2016 Iron Casting life ware Brand 'MM’' - manufacture by Deahan Special Metal (Living ware)
2016 Osstem Teeth cleaner (Medical dentist teeth cleaner)
2016 Coway Water purifier strategy & product design for China (Strategy & strategic product)
2016 Coway USP visualization (USP UI/UX)
2016 Namwon Local craft village Collaboration (Craft)
2016 Moth Chair - internal project (Dining chair)
2016 Think Razor & Brush / Start-up (Razor)
2016 Innisfree - Lighting Project (Lighting installation)
2016 tvN Trophy - 10 anniversary Trophy Design (Ceremony Trophy)
2016 LG Healthy & Beauty - Ultra sound washer (Kitchen ware)
2016 Synchy - Wise Kids - 3D Printer / Retro duck (iPhone stand)
2016 Donga Pharmacy - Mask Project (pollution mask)
2016 Samsung Electronics Smart Fan & Circulator (Fan)
2016 KIA Motors Idea Innovation - Design USP (Strategic Design)
2016 Samsung Electronics SSD battery (SSD & Extend battery)
2016 Samsung Electronics Echo system (battery, light, charger)
2016 Harvard Medical School - NIRS Health Care (Health care for KIDS)
2016 LG U+ Internet Telephone (Telephone)
2016 LG Electronics - Big screen object - next generation tablet (Tablet new form device)
2016 Samsung Electronics - Samsung WA Series (speaker, earphone)
2016 Kimberly Clack - Female Product Back casting (Strategic package)
2016 DRA Universal Robotics / Product & UX (industrial robot & UX)
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