Leading all UX/UI activities while building the next generation of community-led media ventures using Generative AI.

I handle & oversee all UX & UI activities, including native app development for the marketing website. Encompassing everything from feature discovery, participating in user research, animations, micro-interactions as well as pixel-perfect UI implementation.

Beyond that, I also set the strategic design vision for the Stori product and its development.

My role as a Product Designer @ Zettle by Paypal is to help to unlock new & alternative ways of paying within the Alternative Payments Team (APM's)

There, I help our users and merchants to increase sales conversion, design integrated features for leading payment providers as well as conceive and design user-centric experiences within the Alternative Payments & Remote Payments Team.

My role as UX/UI Designer is within the Vodafone Service Team where I design and craft user-centred experiences and conversational user interfaces for our chatbot TOBi with the aim to Serve, Sell & Entertain.

I lead the design activities, producing wireframes, design hypothesis & rationale as well as high fidelity pixel-perfect designs for responsive web & mobile. I work in a cross-functional scrum team adhering to agile ceremonies on a daily & weekly basis. I frequently liaison with Vodafone UX research team to arrange usability testing and research activities with the aim of gathering qualitative and quantitative data.

I work with analysts where we track, measure and benchmark data using Adobe Analytics in order to identify areas of growth and change as well as following up on recent design implementations.

My endeavours as a freelancer offering services in Visual/Graphic Design, Branding & Web Design from 2012 - 2016 and focusing on User Experience (UX) & User Interface (UI) design from 2017 and onward.

In my role as a Design Educator at Medieinstitutet, I teach classes of Digital Content Designers & Front End Developers the foundations of UX & UI, Responsive Web design, Digital Typography & Digital Colour Theory, Prototyping & Microinteractions, Grids & Design Systems as well as Design Thinking & how to adopt a Growth Mindset.

The course also includes practical tasks and design along sessions in Adobe XD.

My role as a UX Designer at Dataswift involved championing customer-centric, data-informed product design at every stage. Communicating designs and problem solving effectively, regardless of the internal & external collaborators.

My main task was designing ethical data experiences and interactions across multiple platforms and aspects of the product, including web as well as mobile. Adhering to best practices of design in regards to designing for accessibility & inclusivity, and the use of industry-standard design systems (iOS & Android)

I worked & collaborated with a broad range of internal teams including sales, marketing and copywriting where produced visual designs for contexts like newsletters, internal memo’s & reports.

The brief: Research user's behaviors & attitudes towards password management, cybersecurity & online account sharing. Synthesize & distill the research findings into a simple, secure and effective online account sharing flow & design feature, utilising native iOS mobile technology.

We relied heavily on user interviews and affinity mapping to understand the main pain points of the current application, as well as the main goals of the users. We also conducted a Design Studio workshop, involving our client in the design process and gathered a multitude of ideas & features.

The process consisted of multiple rounds of usability testing and iterations, which allowed us to craft a smooth and easy user flow that tested very well with users - stripping all unnecessary steps while thinking "flows, not screens".
Due to the ease of use, this would enable a higher retention rate as well as higher overall engagement with the product - Since we focused heavily on embracing, rather than replacing, existing user behavior.

The client was impressed by the results we achieved in just two weeks, and the design decisions that we chose to implement, affirmed by sturdy research insights.

My role as Menswear jersey designer involved designing and flat sketching Menswear apparel and graphics and turning them into fully-fledged collections. That process also includes CAD’s of graphics, patterns, embroidery, custom trims as well as sourcing fabrics based on seasonal trends and desires and keeping tight deadlines adhering to the critical path.

My role also involves, but is not limited to :

- Having a daily correspondence with our network of suppliers & mills in order to ensure production fluency, fabric booking and making sure that the highest possible standard of the Allsaints products were met.

- Researching market trends, existing and extinct subcultures, industry-leading sites and trend forecasters (WGSN, BoF, Highsnobiety, Hypebeast, etc) to repeatedly deliver highly engaging, well researched and visually intriguing collections that merge seamlessly with the brand ethos and cultural DNA.

- Traveling to our European suppliers and partners to oversee production and ensure that bulk quantities match our expectations on all levels.

- Partaking in weekly fitting sessions with live fit models in order to ensure our desired fits are achieved and secured, as well as ensuring all trims, graphics, washes, dyes, fabrics meet our standards before product sign off.

- Acting as a brand guardian in terms of quality control, bulk consistency, doing store checks to ensure that product would meet our expected quality.

- Designing graphics and branded assets which were used throughout the jersey collection.

Working as the menswear designer at Divided Grey H&M, meant designing full apparel collections that were strong in trend awareness and with a commercial vision that reflected the visual DNA and design ethos. Developing strong product development knowledge from initial concept sketch through to production. Owning the entire process from hand-sketching to flats & tech packs. Worked closely with product developers & the buying team, merchandisers, and sales teams.

• Designed & Produced Graphics for men's apparel. Both original designs as well as working with the license holders of major artists and copyright owners for licensed merchandise.

• Designed & Produced Men's Outerwear, Wovens (shirts, bottoms & denim) knitwear & jersey designer and with strong trend awareness and a commercial vision that reflects the Divided Grey DNA and design ethos.

• Completely computer literate on Adobe programmes CAD Illustrator and Photoshop.

• Strong product development knowledge from initial concept sketch through to production. Owning the entire process from hand sketching to flats & techpacks.

• Comprehensive insight and experience of graphic design, typography & print techniques.

• Experience & knowledge of the print design process for fashion bulk production. Experience of the complete process of initial creative input being turned into TIFF files that are production friendly and ready to be used by a supplier.

• Strong communication skills & working closely between product developers & buying team, merchandisers, and sales teams.

• Creating precise Technical Packages with detailed sketches and construction specific details.

• Strong knowledge of fabric treatments, washes & dyes.

• Strong awareness of trend with excellent trend and Conceptual research skills.

• Actively doing market & competitors analysis throughout the broadened menswear spectrum.

• Comprehensive knowledge & insight in regards of designing for price point.

I worked closely with the creative director and the design team in the daily tasks of collection development, presentations, market & competitor research, collection overviews, customer profiling, mood boards & garment flat sketching across multiple apparel groups.

I also made various ad hoc graphic design related tasks including an internal presentation video for the A/W 2016 collection.

I worked as an assistant designer for Swedish avantgarde brand Army of Me. Executing on a range of design tasks from garment flat sketching, 3D visualization, product design (accessories) & creating first prototypes, branded graphic assets such as promotional material for social media, printed lookbook material, videography & motion design as well as concepts for sound design for runway shows and presentations.

Worked as a visiting lecturer, teaching the fundamentals of Adobe Illustrator garment flat sketching & Adobe Photoshop basics to various classes at the academy over two days each time. We also covered topics such as vectors vs raster-based graphics & beginner guides to Adobe Illustrator & Photoshop.

I worked as a graphic designer & art director on various clients, including Royal Bank of Scotland. Conducting various ad-hoc design requirements, mainly for print, as well as working closely with the other art director and delivered production-ready content that met the client’s specifications.

Assisted one of the art directors as an intern Assistant Art Director at the Stockholm Studio. I worked on concepts from brief to completion on various print & media campaigns for clients, participated in meetings & discovery sessions and did various ad hoc graphic tasks needed.

he Product Design study program provided me with the artistic and professional skills required for a rewarding career designing products, objects and spaces in Sweden and internationally.

The main subject, Product Design, includes segments on furniture design, product design, interior design, material knowledge, technical drawing, and lighting. With a focus on practising design methodologies and how to apply different design processes.
Elaborating on ideas and concepts, which will be visualized in physical or spatial designs. Acquiring tools for two- and three-dimensional communication.

The techniques, methods and fundamentals I learnt at Beckmans have been my core fundamentals in terms of design thinking, visual design, art & design history, critical thinking & conceptual/process-driven design throughout my design career.

A 12 week immersive UX design course. Consisting of 4 design sprints following an Agile framework guided by a lead instructor as well as a multitude of industry experts as guest speakers.

Consisted of both individual and group projects, including a final client based project following the double diamond methodology and tools including user research, synthesis, personas, design studio facilitation, prototyping and user testing as well as additional UX frameworks such as JTBD & Lean UX. Also encompassing a 1 week coding module, covering the basics of HTML, CSS & Javascript.

A part-time course focusing on the fundamentals of graphic design & advertising. Led and critiqued by industry professionals in the graphic design & advertising industry, giving hands-on critique and mentorship.

For a complete list of my current IDF certifications
: https://www.billyboman.com/interaction-design-foundation

IDF offers online learning in collaboration with top universities and companies - Stanford, Cambridge and SAP Labs, for example, as well as noted authors like Clayton Christensen, William Hudson and Don Norman. With educational material focusing on practical relevance and backed up with academic rigour.

Led by Industry experts such as Professor Alan Dix & Frank Spillers and trusted by international organisations such as Adobe, IBM, Accenture, Philips & McAfee for their internal training.

This course taught me how to animate almost any interface, from desktop to smartwatches. It covers the basics of the interface animation process and proceeds to the in-depth techniques in After Effects.

https://www.coursera.org/account/accomplishments/professional-cert/3TCS8KUF3LZB?utm_source=link&utm_medium=certificate&utm_content=cert_image&utm_campaign=sharing_cta&utm_product=prof