Esteban Henao
Product, Experience and Development Director
Miami, FL, USAEsteban is a young product and tech creative director with a passion for people and technology currently working on several financial inclusion initiatives for the latino community in the US and abroad, he is often described as a high-energy young professional striving to learn and create.
During his career, his work has been featured on Business Insider, BBC, CNN, ABC, Adweek, Adlatina, FWA, Publimetro, and Il Journal, to name a few, while creating award-winning work in festivals such as Clio Awards, London International Awards, One Show, El Ojo de Iberoamerica, Cannes Lions and NY Festivals among others.
Esteban has lived and worked around +7 different countries and was recently nominated as one of the 10 outstanding young professionals in his home country, after the creation and release of (11) low-cost 3D printable medical equipment patents to fight COVID-19.
During his career, his work has been featured on Business Insider, BBC, CNN, ABC, Adweek, Adlatina, FWA, Publimetro, and Il Journal, to name a few, while creating award-winning work in festivals such as Clio Awards, London International Awards, One Show, El Ojo de Iberoamerica, Cannes Lions and NY Festivals among others.
Esteban has lived and worked around +7 different countries and was recently nominated as one of the 10 outstanding young professionals in his home country, after the creation and release of (11) low-cost 3D printable medical equipment patents to fight COVID-19.
Work Experience
Confidential
Executive Product, Ad & Creative Director
Follow and lead the relationships between the innovation, UI/UX, creative, front and back-end integration teams with the goals set by the executive suite and the market opportunities.
Miami, Florida, United States
BBDO
Sr. Copywriter
September 2019
- May 2022
Colombia
Leo Burnett
Bilingual Creative Copywriter
Youngest creative in Leo Burnett's history to achieve the 8 Ball price.
• Developing creative ideas and concepts.
• Overseeing campaigns through the production stage to completion.
• Being part of creative pitch teams created to land new accounts and win regional campaigns.
• Develop a "sharp eye" in the picking process of categories and entries for ad festivals.
• Create engaging copywriting in ATL and Digital platforms (Google Adwords and Facebook Ads)
• Developing creative ideas and concepts.
• Overseeing campaigns through the production stage to completion.
• Being part of creative pitch teams created to land new accounts and win regional campaigns.
• Develop a "sharp eye" in the picking process of categories and entries for ad festivals.
• Create engaging copywriting in ATL and Digital platforms (Google Adwords and Facebook Ads)
July 2014
- July 2016
Colombia
McCann Erickson
Jr. Creative Copywriter
Youngest creative in McCANN Erickson Network 2014
• Craft creative concepts and engage them with effective and creative copyrighting.
• Craft creative concepts and engage them with effective and creative copyrighting.
February 2014
- August 2014
Colombia
Education
Universidad Jorge Tadeo Lozano
International Advertising Association Professional, IAA Diploma.
August 2010
- Present
Colombia
Universidad Argentina De La Empresa
Licentiate degree - Exchange Period
Strategic Planning and Creativity.
June 2013
- December 2013
Argentina
Metropolitan Museum Of Art
Course in Modern Arts and Vanguardism
July 2012
-
New York, United States
Languages
Spanish (Native),
English (Native),
French (Beginner),
Skills
Advertising,
Concept Development,
Conduct Psychology ,
Copywriting,
Creative Direction,
Digital Advertising,
Disruptive Thinking,
Figma,
Leaderrship,
Scrum,
Team Work,
AWARDS
CANNES LIONS
2016 - Shortlist in Digital Craft
2015 - Shortlist in Design
CLIO AWARDS
2015 - Silver in Digital
LONDON INTERNATIONAL AWARDS (LIA)
2015 - Bronze in Design
ONE SHOW
2016 - Merit Award in Non-Profit / Use of Technology
2016 - Shortlist in Mobile
EL SOL
2016 - Gold en PR
2016 - Silver en Mobile
2016 - Silver en Media
2016 - Shortlist en Promo
2016 - Shortlist en Direct
OJO DE IBEROAMÉRICA
2016 - Bronze in Promo & Activation
2016 - Bronze in Direct
2016 - Shortlist in PR
2015 - Bronze in Mobile
2015 - Bronze in Interactive
2015 - Shortlist in Design
FWA
2015 - Mobile of the Day
2015 - Emoji Keyboard Competition
BEST OF LEO BURNETT GPC
2016 - 8 Ball
2016 - 7+
2015 - Creative Of The Year (COL)
2015 - 8 Ball
2015 - 7+
EL DORADO FEST
2016 - Gold in Promo & Activation
2016 - Bronze in PR
2016 - Bronze in Direct
2016 - Shortlist in Promo
2016 - Shortlist in Direct
2016 - Shortlist in PR
2015 - Silver in Cyber
2015 - Silver in Design
2015 - Bronze in Direct
2015 - Shortlist in Media
2014 - Young Golds Shortlist
EFFIE LATAM
2016- Shortlist in Financial Products & Services
EFFIE
2016 - Silver in Activations
TOP TEN P&M
2016 - Concepción
2015 - The Safety Touch
FICE
2014 - Gold / New Talent Award
UJTL
2014 - Best Student Portfolio Showcase Read Less
2016 - Shortlist in Digital Craft
2015 - Shortlist in Design
CLIO AWARDS
2015 - Silver in Digital
LONDON INTERNATIONAL AWARDS (LIA)
2015 - Bronze in Design
ONE SHOW
2016 - Merit Award in Non-Profit / Use of Technology
2016 - Shortlist in Mobile
EL SOL
2016 - Gold en PR
2016 - Silver en Mobile
2016 - Silver en Media
2016 - Shortlist en Promo
2016 - Shortlist en Direct
OJO DE IBEROAMÉRICA
2016 - Bronze in Promo & Activation
2016 - Bronze in Direct
2016 - Shortlist in PR
2015 - Bronze in Mobile
2015 - Bronze in Interactive
2015 - Shortlist in Design
FWA
2015 - Mobile of the Day
2015 - Emoji Keyboard Competition
BEST OF LEO BURNETT GPC
2016 - 8 Ball
2016 - 7+
2015 - Creative Of The Year (COL)
2015 - 8 Ball
2015 - 7+
EL DORADO FEST
2016 - Gold in Promo & Activation
2016 - Bronze in PR
2016 - Bronze in Direct
2016 - Shortlist in Promo
2016 - Shortlist in Direct
2016 - Shortlist in PR
2015 - Silver in Cyber
2015 - Silver in Design
2015 - Bronze in Direct
2015 - Shortlist in Media
2014 - Young Golds Shortlist
EFFIE LATAM
2016- Shortlist in Financial Products & Services
EFFIE
2016 - Silver in Activations
TOP TEN P&M
2016 - Concepción
2015 - The Safety Touch
FICE
2014 - Gold / New Talent Award
UJTL
2014 - Best Student Portfolio Showcase Read Less
Other publications:
Business Insider, Mexico.
Creativity Online, USA.
Adweek, USA.
Cannes Archive, France.
LIA Archive, UK.
FWA, USA.
GPC, Milan.
Guten Werbung "Good Advertising", Germany.
El Ojo, Argentina.
La Oreja Awards, Argentina.
ADaspirant, Spain.
We Love Advertising, Spain.
Creativos Inc, Mexico.
RoastBrief, Mexico.
Maniobra Creativa, Colombia.
El Dorado, Colombia
El Shot Creativo, Colombia.
Merca2.0, Colombia
Creativity Online, USA.
Adweek, USA.
Cannes Archive, France.
LIA Archive, UK.
FWA, USA.
GPC, Milan.
Guten Werbung "Good Advertising", Germany.
El Ojo, Argentina.
La Oreja Awards, Argentina.
ADaspirant, Spain.
We Love Advertising, Spain.
Creativos Inc, Mexico.
RoastBrief, Mexico.
Maniobra Creativa, Colombia.
El Dorado, Colombia
El Shot Creativo, Colombia.
Merca2.0, Colombia