Main roles:
• Promoting the User-Centered Design mindset and UX culture inside the company;​
• Creating the Tridonic Design System enabling and supporting a unified user experience across Tridonic portfolio; ​
• Actively be involved throughout the full product life cycle: from ideation, development, to maintenance (user validation);​
• Working and ensuring consistency of User Experience across products (both physical and digital);​
• Guarantee alignment between user expectations and business objectives;​

As part of Hitachi Vantara Design System Team my main roles are:
• Ensure collaboration with different team roles (designers, developers, researchers, product managers, and content producers)
• Defining design guidelines, methodologies, and best practices;
• Create and maintain design style guides and pattern libraries;
• Support and collaborate with other design teams across the entire company.
• Ensure a common language and experience in every HV product.

Splitting efforts between both teams: Product and Services.

As part of Product Team and working directly in Pentaho toll.
Main roles:
• Work closely with product owners, developers and others designers to define the UX and UI for new features and design issues on the Pentaho toll;
• Iterate around Pentaho users feedback.

On the Services Team, I build custom dashboards and visualizations.
Main roles:
• Work closer with costumers gathering and defining requirements;
• Delivering products aligned with each customer brand and web guidelines;
• Articulate and support design choices.;
• Walkthrough design reviews to ensure the alignment between design improvements and implemented product.

Define and designing user journeys, journey maps, design sketches, wireframes, and mockups;

In 2011, I was invited to be part of the digital design team of Areal Editores, a company that belongs to Porto Editora.
Among a wide team, i’m involved in the design process of schoolbooks and also digital solutions that complement it, like the mobile app with augmented reality and the desktop version that includes a wide variety of interactions that increase the learning process.

From 2010 to 2012 I developed and implemented in partnership with artistic production of Hard Club, a visual communication strategy mostly oriented to be present in digital world but also out of it.
In the end, this way improved the position of Hard Club in the society and most important in their target community. It increased the interaction with the institution and the number of people in theirs concerts or other cultural activities.

Coordinated the pre-press team, managed and implemented new work methodologies. During this time I deal with the print industry problems everyday and all my knowledge in art-work and print was applied and improved.

As a freelance designer I was involved in design projects like brands identities, editorial design, illustrations and web design projects to desktop and mobile apps.

On of the degree’s focus was communication design and design thinking, it gives me tools to solve some problems during the creative processe.

The interaction men/machine was the main topic of this master degree. The user immersion topic in each platform is also a point of interest in my graduation.

In this course all UX and UI process was approached and put in practice with real enterprise cases.
User research with user interviews, competitors analysis, user journey maps and user flows.
In the practice level, the process was from sketches, mockups to prototyping, and in the end implementation and testing with A/B testings to measure the user experience.