Showcase & Discover Creative Work

BER ARCE

Art Director, Photographer, Video

Barcelona, Spain
I'm an image creator, specialist in a wide range of communication fields.
I have a solid concept development background, and an art direction expertise.

Basing my work on that skills, I make projects that culminates in photographies, video and communication campaigns for all kind of media; with a strategic and aesthetic approach.

Work Experience

ELISAVA

Professor

I teach workshops and tutorials in various postgraduate courses, on subjects that have in common a mix in theoretical information with practical workshops, where students combine academic principles with exercises.

Postgraduetes

Postgrado Estrategias de Comunicacón, Postgrado Diseño y Dirección de Arte,
Postgrado Publicidad y Creatividad, Postgrado Moda y Creatividad, Postgrado Colección y Contexto
March 2010 Barcelona, Spain

Honest&Smile

Creative Director, Founder

In Honest & Smile we create cross media communication projects, mixing BTL actions with digital actions. The intention is to bring the digital experience to reality and vice versa, with aesthetic and strategic coherence.

Brands:
L'Oréal Paris, BIC, Moritz, Regalador.com, Vueling Airlines, Eroski, Ennera
March 2010 - July 2013 Spain

Grey

Web Designer Art Director

In Grey i worked in the digital department, which gave me a broad overview of how to manage the online world at European level. That outlook was expanded immutably working with a renowned brand like Seat.

Brands:
Seat World, Seat España, Seat portugal ,Globalvia, Grandvalira, Port Aventura, Somontano, Ambipur
April 2008 - March 2010 Barcelona, Spain

McCann Erickson

Creative Director

Development of communication projects, from strategy, planning and creativity, of ATL campaigns for multi sectors, to the conceptualization and production of the floats for the Festival de la Luz.

I worked for both national and international brands, as well as private and governmental brands. Part of the most noteworthy works was Instituto Costarricense de Turismo, Banco Popular and Tribunal Supremo de Elecciones.

In addition, it emphasizes the training in the global seminar McCann Worldgroup HFD Human Development Features.

Brands:

ICT, Gollo, Flor de Caña Latinoamérica, Banco Popular, Demasa, MasterCard, Cadbury Adams, INCAE, TSE, Coca Cola
February 2005 - January 2008 San Jose, Costa Rica

McCann Erickson

Copywriter

February 2003 - February 2005 San Jose, Costa Rica

Ogilvy Costa Rica

Copywriter

Ogilvy was my initiation into the world of media, where I learned the foundation of the advertising business and the power of concepts and ideas.

Brands:
American Express, Glaxo Smith Kline, IBM, BAT, Kraft, Banco Cuscatlán
February 2000 - February 2001 San Jose, Costa Rica

Freelance

Creative Director and Founder

July 2013 Spain

Education

Elisava

Master in Art Direction

March 2009 - February 2010 Barcelona, Spain

Elisava

Master in Visual Media Design

March 2008 - February 2009 Barcelona, Spain

University Of Costa Rica

Art's History (unfinished)

July 2000 - July 2004 San Jose, Costa Rica

University Of Costa Rica

Computer Enginnering (Unfinished)

February 1998 - July 2001 San Jose, Costa Rica

Languages

Spanish (Native),
English (Fluent),

Skills

Advertising, Art Direction, Blogging, Communication Strategy, Conceptualization, Digital And Film Photography, New Media, Video Direction, Visual Communications,