Showcase & Discover Creative Work

Ben Whitesell

Louisville, KY, USA
Ben Whitesell is a senior designer and social media content strategist for UPS Airlines. Ben graduated from Hanover College in 2003 with a B.A in Art History. After discovering an interest in commercial art, he pursued a career in the field developing skills in several mediums including design, illustration, photography and video. In his 8 years with UPS Airlines, Ben transitioned from a traditional print designer to helping lead content development and strategy for the Airlines' newly formed social media team in the Strategic Communication department.

Work Experience

UPS

Social Media Supervisor

Responsible for building and managing online and social media projects and channels. Create and edit campaign content and ensure projects meet UPS compliance guidelines. Manage a variety of online and social media projects from start to finish.
July 2014 - Present Atlanta, Georgia, United States

UPS Airlines

Senior Designer

Planned, organized, and executed, both internal communications and social media strategy for UPS Airlines. Implemented strategy by designing content utilizing illustration, photography, video production, and motion graphics. Delivered this content through diverse platforms including traditional communication channels and external integrated marketing campaigns.

- Helped to develop and deploy the “brand voice” for UPS Airlines' social media content. Worked with the social media team to spearhead the creation of the brand’s flagship social media platform; Twitter handle @UPSLaunch. Generated key content including graphics, photos, and video that achieved 1400 followers in less than 4 months.

- Built the critical skills that allowed nearly all portrait and commercial photography to be brought in-house, personally saving $30,609 for several UPS business divisions.

- Developed a DLSR HD video workflow that accommodated cutting-edge creative results on a budget nearly half that of an external vendor, utilizing a 2 - 3 person production crew.
January 2006 - July 2014 Louisville, Kentucky, United States

Movingthemerch.com

Owner/Operator

Design collectible print merchandise and sell this work in a personal e-commerce store. Coordinate all printing, shipping, and accounting for the enterprise.

- Developed a social media content marketing strategy that made the business profitable the first year in operation and currently holds a 2.65% conversion rate of orders to overall site visits.

- Designed page layout, user interface, and personal design blog that grew traffic to 500 hits a week.
July 2011 - Present Louisville, Kentucky, United States

J.B. Speed Museum

Education Program Assistant

Hired as research assistant, but expanded scope of the role to include: design work, event planning, copy writing, business development, and alumni relations. The job description was permanently expanded to require these skills for future hires.

- Assisted the Education Director in designing several hands-on learning displays for Uwe Ommer’s 1000 Families Exhibition prominently displayed in the Museum’s main foyer.
February 2004 - January 2006 Louisville, Kentucky, United States

Education

University Of Louisville

Master of Arts Credits, Art History

Completed Credit Hours: 28

- Winner of the Don Payton Graduate Award in Art History Scholarship for academic achievement.
2003 - 2006 Louisville, Kentucky, United States

Hanover College

Bachelor of Arts, Art HIstory

- Risk Manager Phi Delta Theta Fraternity for 2 consecutive terms.
1999 - 2003 Hanover, Indiana, United States

Awards

Print Design Magazine

Regional Design Annual - Featured Work: A Lion Named Roar - Band Concert Poster, Moonrise Kingdom Promo Poster

2013

Communication Arts

Illustration Annual 54 - Featured Work: A Lion Named Roar - Band Concert Poster

2013

Louisville Graphic Design Association

100Show Sliver Award: Illustration, Featured Work: Keller Williams Concert Poster

2012

Louisville Graphic Design Association

100Show Sliver Award: Illustration, Featured Work: Moonrise Kingdom Promo Poster

2012

International Association Of Business Communicators

Honorable Mention: Category - Corporate Video, Featured Work: UPS Supply Chain Solution Post Sales Video

2012

The Telly Awards

Bronze Award: Category - Corporate Image, Featured Work: UPS Supply Chain Solution Post Sales Video

2012

Hanover College Best Photo Contest

1st Place and Honorable Mention for Photography

2010

Louisville Graphic Design Association

100Show Gold Award: Photography

2009

Louisville Graphic Design Association

100Show Silver Award: Graphic Design

2007

Software/Hardware Proficiency

Adobe Photoshop CC
Advanced Color Correction, Re-Touching and other Post-Production Techniques

Adobe Indesign CC
Print Page Layout

Adobe Illustrator CC
Advanced Illustration Techniques

Adobe Premiere CC
Intermediate Linear Editing Techniques

Final Cut Pro X
Intermediate Linear Editing Techniques, Advanced Color Correction

Motion 5
General Motion Graphic and Title Creation, Green Screen Keying, and 3D Effect Creation

HTML/CSS
Basic Understanding of Front End Web Development Techniques and Language

HD DSLR Video Production
Extensive Knowledge of a Canon HD DSLR-centric Video Production including Directing of Photography, Audio Syncing, and Post-Production Editing and Finishing

Featured Work: Publications

"Save the Date: New Ideas and Approaches in Calendar Design" Published by Victionary Workshop Ltd., Featured Work: 2010 Big Wall Calendar

“Kubrick et le web - Kubrick On The Web”
Group Web Exhibition: la Cinémathèque française, Paris, France; March 2011. Selected posters include: The Shining: Jack and The Shining: Maze

“Take My Time: Creative Calendar Design” Book: Published by Choi’s Gallery, Featured Work: 2010 Big Wall Calendar

Featured Work: Websites

www.shortlist.com, www.realizer.com, www.computerarts.co.uk, www.slashfilm.com, www.phishcoventry.blogspot.com, www,phan.net, www.cinematheque.fr - Online Exhibition"Kubrick on the Web"