Benjamin Rawles

Art Director

Vancouver, British Columbia, Canada
My most recent activity - oversaw and/or created the design content for some of Nature's Path core brands, be it for digital/social, print, outdoor, trade, sales, in field; wherever and whenever these brands are expressed and/or experienced.
Along with the rest of Pod Teams, we defined the opportunity and/or problem to be solved, through the Creative Brief.
Reviewed design solutions to assess their validity and appropriateness for the brands, ensuing they were also on brief, on time and on budget.
Presented, explained, and if needed, defended the design solutions to the Pods, and higher levels as required.
Represented the brands from a creative standpoint & managed relationships with external agencies, and vendors, including Design Agencies, Photographers, Illustrators, Videographers etc.
Maintained Brand Standards Manuals, and its various editions.
Represented the Creative Design perspective within the Pods, and worked with the other Design Managers to ensure quality design is flourishing throughout the organization.
Mentored the designer(s) on team as required.

Work Experience

Nature's Path

Art Director

Oversaw and/or created the design content for some of Nature's Path core brands, be it for digital/social, print, outdoor, trade, sales, in field; wherever and whenever these brands are expressed and/or experienced.
Along with the rest of Pod Teams, we defined the opportunity and/or problem to be solved, through the Creative Brief.
Reviewed design solutions to assess their validity and appropriateness for the brands, ensuing they were also on brief, on time and on budget.
Presented, explained, and if needed, defended the design solutions to the Pods, and higher levels as required.
Represented the brands from a creative standpoint & managed relationships with external agencies, and vendors, including Design Agencies, Photographers, Illustrators, Videographers etc.
Maintained Brand Standards Manuals, and its various editions.
Represented the Creative Design perspective within the Pods, and worked with the other Design Managers to ensure quality design is flourishing throughout the organization.
Mentored the designer(s) on team as required.
November 2015 - British Columbia, Canada

Talk Create

Art Director

- Art Direction - management and art direction of junior and intermediate graphic designers, UX designers and developers for a range of design projects ranging from branding, print and integrated digital design campaigns.
Project Management - fullfillment of all deliverables, through management of deadlines and budgets.
- Client Management and Presentations - lead design presentations to win new contracts from clients
- Account management - multiple client management and organization
- Staff management - managed and directed my own staff including photographers, junior designers, web designers, IT development and accountancy staff
- Development of branding, proposal documents and animation assets for award nominated International Television Programming and Production teams
- Brand Development - worked with clients to develop identities to help to increase brand awareness and educate on brand design and increase sales clients include
- Lead Design for Digital, Print, Vehicle Art, Interiors & Architecture Graphics
- Integrated design campaigns for digital.
- Website Development - from concept, initial concept meetings, wire framing through testing to live launch
- CMS - management of client websites through joomla and wordpress
April 2013 - Present United Kingdom

Connect Group PLC

Group Creative Designer

Managed internal & external brand for the Group. Created all design content in print, web, digital for all depts and business units. Created digital content to work responsively across all devices maintaining corporate brand consistency.
Responsible for all design for group business units. Design leadership and training of employees. Managed photo shoots & design and photo repositories.
July 2013 - June 2014 United Kingdom

Prismtech Graphics

Head Designer

Managed one-on-one client relationships. Supervised external creative projects including: branding, signage, interiors & vehicles. Designed marketing materials for inhouse & clients including: print, web, signage and vehicles. Website design using Joomla, Wordpress, HTML/CSS. Management of company marketing materials including: business cards, signage, website, print ads.
July 2012 - March 2013 British Columbia, Canada

SPUD

Graphic Designer and Web Editor

Managed & created all digital & printed design content for Vancouver, Victoria, Seattle, Portland, LA & San Francisco. Created graphics for marketing campaigns in print, web,
packaging, marketing, signage & vehicles. Created a large amount of designs that work responsively across all devices maintaining the brand consistency over seven locations in the US and Canada.
August 2008 - August 2010 Vancouver, British Columbia, Canada

Graphic Impressions

Senior Designer

Designed graphics for print, digital, web, architectural and vehicle graphics project. Managed one-on-one client relationships. Supervised external creative projects including: branding, signage, interiors & vehicles.
Lead a design team of 3 & supervised installation of graphics on vehicles, interiors & signage.
March 2011 - July 2012 Vancouver, British Columbia, Canada

Education

British Columbia Institute Of Technology

Associate Certificate In Design Communication

Studied the following courses: Typography, Colour, Design Foundation, Indesign, Illustrator, Photoshop, Dreamweaver
2007 - 2010 Burnaby, British Columbia, Canada

Bath City College

Award in Education and Learning

The Award has been designed to take a practical approach to understanding the essential elements of successful teaching and training, at higher level.

Assessment was portfolio-based through varied coursework assignments and an observed 30 minute 'micro teach' session to our course peers in a subject of our choice.
October 2014 - October 2014 United Kingdom

University Of Glamorgan

BA Humanities: Psychology

1995 - 1998 Pontypridd, United Kingdom

Languages

English (Native),
French (Conversational),

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Premiere Pro , Art Direction, Client Management, Creative Director, Design, Graphic Design, HTML, Marketing, Team Manager, Web Design,