Benjamin Rawles

Creative Director / Senior Creative Designer

Vancouver, British Columbia, Canada
Capabilities

Strategic
_Brand Strategy and Positioning
_Design, Marketing & Communication Strategist
_Leader of teams of specialists in design, strategy, UX and technology

Aesthetic
_Corporate Identity
_Digital, UX & Print Design
_Art Direction of Photography
_Digital & Television Animation

Work Experience

Nature's Path

Designer

• Led process and improvement meetings for the design team and helped to provide solutions for a variety of team challenges.
• Art direction of a variety of projects including cross brand and department initiatives in Video, Print and Digital - e.g. Envirokidz EcoKeepers Project.
• Worked with the Creative Team Lead to support new product and branding initiatives that were compatible with the established underlying Nature’s Path brand personality e.g. Rebrand of all packaging, and development of innovation and new marketing concepts.
• Provided coaching support to junior team members in digital and print design projects.
• Developed (measurable) successfull new design concepts for digital, advertising, packaging, marketing materials in coordination with the internal stakeholders. e.g. Ecokeepers Campaign, Superfood Videos, Recipe eBooks.
• Worked directly with the key internal stakeholders and outside suppliers to assure design solutions met all necessary criteria for a successful resolution in a timely/cost effective manner.
• Produced finished artwork and liaised with suppliers to manage all areas of post-production
• Worked with the Marketing Production Supervisor, Brand Managers & Social Media & Marketing/Communications Departments to assure timelines and deadlines were being met.
November 2015 - British Columbia, Canada

Talk Create

Creative Director

Managed creative projects, accounts, costing. Client Relationships. Presentations to teams and high profile clients. Designed brands, digital content and print for a range of clients including award-winning tv productions. Collaborated with various owners to develop information architecture. Managed a schedule of user testing, designers and developers throughout design processes.

Increased revenue for businesses. Put together a strong creative team. Created branding for national campaigns. Created designs that work responsively across the full range of digital devices maintaining brand consistency.
April 2013 - Present United Kingdom

Connect Group PLC

Group Creative Designer

Managed internal & external brand for the Group. Created all design content in print, web, digital for all depts and business units. Created digital content to work responsively across all devices maintaining corporate brand consistency.
Responsible for all design for group business units. Design leadership and training of employees. Managed photo shoots & design and photo repositories.
July 2013 - June 2014 Swindon, United Kingdom

City Of Bath College

Design Instructor - Part-Time

Graphic Design Design Essentials Course - Instructing/teaching students in Graphic Design. This includes preparation of lessons and course content, delivery of assignments and educating in the following areas of design: Graphic Design Basics, Design History, Colour, Typography, Grid Systems, Layout and Composition, Prepress, Adobe Illustrator, InDesign and Photoshop
January 2015 - March 2015 Bath, United Kingdom

Prismtech Graphics

Head Designer

Managed one-on-one client relationships. Supervised external creative projects including: branding, signage, interiors & vehicles. Designed marketing materials for inhouse & clients including: print, web, signage and vehicles. Website design using Joomla, Wordpress, HTML/CSS. Management of company marketing materials including: business cards, signage, website, print ads.
July 2012 - March 2013 British Columbia, Canada

SPUD

Graphic Designer and Web Editor

Managed & created all digital & printed design content for Vancouver, Victoria, Seattle, Portland, LA & San Francisco. Created graphics for marketing campaigns in print, web,
packaging, marketing, signage & vehicles. Created a large amount of designs that work responsively across all devices maintaining the brand consistency over seven locations in the US and Canada.
August 2008 - August 2010 Vancouver, British Columbia, Canada

Graphic Impressions

Senior Designer

Designed graphics for print, digital, web, architectural and vehicle graphics project. Managed one-on-one client relationships. Supervised external creative projects including: branding, signage, interiors & vehicles.
Lead a design team of 3 & supervised installation of graphics on vehicles, interiors & signage.
March 2011 - July 2012 Vancouver, British Columbia, Canada

Education

British Columbia Institute Of Technology

Associate Certificate In Design Communication

Studied the following courses: Typography, Colour, Design Foundation, Indesign, Illustrator, Photoshop, Dreamweaver
2007 - 2010 Burnaby, British Columbia, Canada

Bath City College

Award in Education and Learning

The Award has been designed to take a practical approach to understanding the essential elements of successful teaching and training, at higher level.

Assessment was portfolio-based through varied coursework assignments and an observed 30 minute 'micro teach' session to our course peers in a subject of our choice.
October 2014 - October 2014 United Kingdom

University Of Glamorgan

BA Humanities: Psychology

1995 - 1998 Pontypridd, United Kingdom

Languages

English (Native),
French (Conversational),

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Client Management, Creative Director, Design, Graphic Design, HTML, Marketing, Team Manager, Web Design,