Co-founder with my wife of a unique greeting card that can be folded into a candle holder. The Cardle’s patented folding system is smart and simple: there is no need for scissors or glue, and once folded the Cardle cradles the candle safely and securely, eliminating the need for a separate candleholder.

Responsible for the visual identity and design direction for worldwide consumer and POS communications. I also took part in the brand strategy process and lead the overall product branding strategy. I was directing a team of 6 designers.

Responsible for the creative direction and promotional mechanics of mail order catalogues for the international fashion brands in the agency’s portfolio. I was directing 3 teams of art directors, designers and artworkers.

Responsible for the identity and art direction of two weekly cultural magazines as well as corporate identity and sale support material.

As part of Blitz, the direct marketing unit of Cossette, i was part of a team of three art directors who were responsible of all direct marketing and promotional campaigns for all our clients. Responsibilities included the big idea, the promotional mechanics, the art direction and design.

Creative Partner with Antoine Bécotte of a small communication agency we started straight out of University The agency was awarded the price of “Most promising agency in Québec”.

Ironically, just a month before we were forced out of business after all equipement and data vanished in a robbery.