Senior Copywriter - Content designer - UX writer
April 2018
-
Digital Copywriter
September 2013
- Present
Milano, Italy
Copywriter
December 2011
- August 2012
Milan, Italy
Copywriter
• Met the account management team to discuss client requirements and product background, brainstorming ideas and concepts.
• Worked in a close-knit creative partnership with the art director to generate workable concepts and ideas.
• Wrote clear, persuasive, original content; submitted ideas and discussed progress with the creative director before making presentations to clients.
• Amended, revised or redeveloped websites, banner, campaigns in response to feedback from the creative director or clients.
• Worked on several client at once, under pressure and on tight deadlines.
• Proofread copy to check spelling and grammar.
• Oversaw website, radio, banner and campaigns from the production stage to completion.
June 2010
-
Milan, Italy
Copywriter
• Responsibilities included: Writing convincing, results-oriented copy for broadcast, web sites, print and promotional material, writing brochure copy and billboard ads for many different clients, composing mobile ads and assisting the senior copywriter with writing 60-second radio spots and 30-second TV spots.
• Activity in proofreading all materials before final print, participating in brainstorming sessions with the creative director, senior copywriter and art director, researching and preparing situation analysis for possible future clients.
March 2008
- January 2011
Milan, Italy