Benedetta Beneventano

Copywriter

Milan, Italy
Copywriter with ten years experience working in advertising and digital industry.
https://www.linkedin.com/profile/view?id=26144756&trk=nav_responsive_tab_profile

Work Experience

Logotel

Senior Copywriter - Content designer - UX writer

April 2018 -

LIQID

Digital Copywriter

September 2013 - Present Milano, Italy

Ics Adv

Copywriter

December 2011 - August 2012 Milan, Italy

DDB

Copywriter

• Met the account management team to discuss client requirements and product background, brainstorming ideas and concepts.
• Worked in a close-knit creative partnership with the art director to generate workable concepts and ideas.
• Wrote clear, persuasive, original content; submitted ideas and discussed progress with the creative director before making presentations to clients.
• Amended, revised or redeveloped websites, banner, campaigns in response to feedback from the creative director or clients.
• Worked on several client at once, under pressure and on tight deadlines.
• Proofread copy to check spelling and grammar.
• Oversaw website, radio, banner and campaigns from the production stage to completion.
June 2010 - Milan, Italy

Ideocomunicazione

Copywriter

• Responsibilities included: Writing convincing, results-oriented copy for broadcast, web sites, print and promotional material, writing brochure copy and billboard ads for many different clients, composing mobile ads and assisting the senior copywriter with writing 60-second radio spots and 30-second TV spots.
• Activity in proofreading all materials before final print, participating in brainstorming sessions with the creative director, senior copywriter and art director, researching and preparing situation analysis for possible future clients.
March 2008 - January 2011 Milan, Italy

Education

IULM University

105/110.

Master in Cinema, Television and Multimedia Production
October 2005 - March 2008 Milan, Italy

IULM University

90/110

Bachelor of Advertising and Public Relations.
October 2001 - March 2005 Milan, Italy

Languages

Spanish (Conversational),
English (Fluent),
Italian (Native),

Skills

Content Manager, Copywriting, Digital Strategy, Strategy, UX Writing,

Premi

mediastars per Mito SBK launch - best campagna interattiva
iabi awards per Mito SBK launch - interactive campain