Benedetta Beneventano
Copywriter
Milan, Italy
+393462478736
be.net/bbcopy
Copywriter with ten years experience working in advertising and digital industry.
https://www.linkedin.com/profile/view?id=26144756&trk=nav_responsive_tab_profile
https://www.linkedin.com/profile/view?id=26144756&trk=nav_responsive_tab_profile
Work Experience
DDB
Copywriter
• Met the account management team to discuss client requirements and product background, brainstorming ideas and concepts.
• Worked in a close-knit creative partnership with the art director to generate workable concepts and ideas.
• Wrote clear, persuasive, original content; submitted ideas and discussed progress with the creative director before making presentations to clients.
• Amended, revised or redeveloped websites, banner, campaigns in response to feedback from the creative director or clients.
• Worked on several client at once, under pressure and on tight deadlines.
• Proofread copy to check spelling and grammar.
• Oversaw website, radio, banner and campaigns from the production stage to completion.
• Worked in a close-knit creative partnership with the art director to generate workable concepts and ideas.
• Wrote clear, persuasive, original content; submitted ideas and discussed progress with the creative director before making presentations to clients.
• Amended, revised or redeveloped websites, banner, campaigns in response to feedback from the creative director or clients.
• Worked on several client at once, under pressure and on tight deadlines.
• Proofread copy to check spelling and grammar.
• Oversaw website, radio, banner and campaigns from the production stage to completion.
June 2010
-
Milan, Italy
Ideocomunicazione
Copywriter
• Responsibilities included: Writing convincing, results-oriented copy for broadcast, web sites, print and promotional material, writing brochure copy and billboard ads for many different clients, composing mobile ads and assisting the senior copywriter with writing 60-second radio spots and 30-second TV spots.
• Activity in proofreading all materials before final print, participating in brainstorming sessions with the creative director, senior copywriter and art director, researching and preparing situation analysis for possible future clients.
• Activity in proofreading all materials before final print, participating in brainstorming sessions with the creative director, senior copywriter and art director, researching and preparing situation analysis for possible future clients.
March 2008
- January 2011
Milan, Italy
Education
IULM University
105/110.
Master in Cinema, Television and Multimedia Production
October 2005
- March 2008
Milan, Italy
IULM University
90/110
Bachelor of Advertising and Public Relations.
October 2001
- March 2005
Milan, Italy
Languages
Spanish (Conversational),
English (Fluent),
Italian (Native),
Skills
Content Manager,
Copywriting,
Digital Strategy,
Strategy,
UX Writing,
Premi
mediastars per Mito SBK launch - best campagna interattiva
iabi awards per Mito SBK launch - interactive campain
iabi awards per Mito SBK launch - interactive campain