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Juan Carlos Barrón is probably one of the authorities strengthen on the Brand Presentation at point of sales through Store Implementation, Retail Marketing and Visual Merchandising activities.

After beginning his retail career as a summer-sales boy in Pull & Bear-Inditex, Juan Carlos soon travel to London to imp… Read More
Juan Carlos Barrón is probably one of the authorities strengthen on the Brand Presentation at point of sales through Store Implementation, Retail Marketing and Visual Merchandising activities.

After beginning his retail career as a summer-sales boy in Pull & Bear-Inditex, Juan Carlos soon travel to London to improve his english and study a degree in Visual Merchandising and Space Management at the London College of Fashion.

Juan Carlos went on to join Inditex in 1997 like assembler and DIY of the decoration of the windows, election styling, dress mannequins and defining the window details. He opened 75 Zara new stores throughout France and reporting to management. In Paris he study Window dressing and Health and safety policy to retail Business courses.
In Madrid he worked as a fashion stylist of Suso Godas photographer. He learned stling photography skills and technique theories in a fashion context. He learned the importance of a creative portfolio and he studies short courses of infogrphie like 3D Studio Max, Live Interior 3D Pro, Adobe Photoshop, InDesign, Illustrator…

His foresight and unique knowledge of brands, retail trends and consumer insights prompted him to launch Exhibo (2003) when he saw a need for integrated and creative brand communication & merchandising in the retail, fashion, luxury and beauty sectors. Under Juan Carlos guidance, Exhibo has created category challenging branding, marketing, Windows-displaying, visual merchandising and training for a wide range of brands on the high street including Urban Outfitters, Lladró, Fun & Basics, Inside Shops, Zara and Chanel.
In 2006 Juan Carlos was commissioned to write a daily blog/fotolog –Secrets of exhibitionists! – reviewing the state of the store world’s most impact window-displays.

In London he’s coming back to study at St. Martin's College. The first, Visual Merchandising for Interiors & Decor Display with practices for The Conran Shop, Habitat & Zara Home. On the second course, Event Design, he made the design of the openning party-show of Helio Oiticica exhibition into the Tate Gallery hall.

September 2010 saw the beginning of Juan Carlos Visual Merchandising freelance Consulting: Design and production Branding & VM planning, in-store implementation and visual image of the brand (dressing, displays and signage) and Merchandising.

Some months ago, JC became Master teacher on Window Display & Visual Merchandising at Istituto Europeo di Design, Madrid. Read Less
Strengthen the Brand Presentation at point of sales through Retail Implementation, Fashion Marketing and Visual Merchandising activities.

Retail Implementation:
Planning openings and refits with local Sales Team and follow up the corresponding budget.
Influence and collaborate with HQ Retail Implementation Team i… Read More
Strengthen the Brand Presentation at point of sales through Retail Implementation, Fashion Marketing and Visual Merchandising activities.

Retail Implementation:
Planning openings and refits with local Sales Team and follow up the corresponding budget.
Influence and collaborate with HQ Retail Implementation Team in order to get the right inputs of local requirements.
Work on Retail Presentation homogeneity cross systems and channels.

Trade Marketing:
Make sure that activation/promotions developed and implemented at point of sales reflect brand Feel.
Define clear objectives and KPI’s for any action.
Partner with central Marketing Team in order to implement contemporary and impact windows and in store adaptations.

Visual Merchandising
Implement and execute windows and in-store campaign according to local guidelines.
Look for the best way to guarantee perfect and impact Visual Merchandising at point of sale on a permanent basis.
Collaborate with Sales Team and Store Staff in order to provide best training and get relevant business information.

I am looking for the best international environment to develop my career as a Visual Merchandising Manager or Consultant for a company known for its Window-displays, Fashion products and Excellence Visual Store dedication. Read Less
University degree in Business and VM-Space Management.
Good knowledge and demonstrate experience of 11 years experience in Brand Presentation.
Passion for fashion merchandising and window display trends.
Fluency in Spanish, English & French.
Software: 3D Studio Max, Mockshop, Live Interior 3D Pro, Adobe Photoshop,… Read More
University degree in Business and VM-Space Management.
Good knowledge and demonstrate experience of 11 years experience in Brand Presentation.
Passion for fashion merchandising and window display trends.
Fluency in Spanish, English & French.
Software: 3D Studio Max, Mockshop, Live Interior 3D Pro, Adobe Photoshop, InDesign, Illustrator... Office Pack. Mac & PC.
Excellent interpersonal skills and ability to manage teams.
Able to work under tight deadlines and to prioritize efficiently.
Cultural enthusiast. Read Less
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