Barney Abramson

Graphic Design Manager

Las Vegas, NV, USA
My primary goal is to create brilliant visual designs that not only deliver a message, but tell a story. I want the viewer to react noticeably – with a smile, raised eyebrow, head nod, a forward to a friend or colleague – all of the above. I take pride in my work and nothing leaves my desk that isn’t portfolio-worthy. More importantly, I understand branding more than most and am passionate that strong, consistent branding is evident throughout my designs. I also realize the importance of being a good team player and can play with the best (and worst!) of them. My attitude is ‘can do.’ My work ethic is exceptional. My personality is easy to work with. Most of all, my desire to create designs that help make the phones and cash registers ring is second to none.

Work Experience

Southwest Gas

Graphic Design Manager

In this graphic design manager role, my main objective is to bring together in-house designers, freelancers and creative agencies to deliver a cohesive and on-brand message to more than 2 million Southwest Gas customers across Southern California, Nevada and Arizona. My main responsibility is to provide creative direction for customer facing and internal graphic, web, and video projects. It’s all hands-on deck at Southwest Gas, so in addition to my managerial duties, I spend a large portion of my time working on major creative projects for the executive branch. Some examples include, investor presentations, annual reports, sustainability reports, and the like.
January 2019 - Present Las Vegas, Nevada, United States

IGT

Art Direction Manager

Managing has always been my passion. In my new role at IGT I provide creative direction to our global in-house creative design team. The vast majority of what I do is to oversee the design and production of all creative materials developed within our team. This includes, review and approval of all layouts, designs, graphics, and photography. Part of my role also includes, managing the team’s day-to-day workflow to assure that all business lines are supported accordingly. It is my responsibility to ensure that all agreed upon milestones and deadlines within a project’s lifecycle are being met and to prepare and present creative to clients, in a professional manner, to secure their approval. In lieu of that, I serve as a liaison between our team and our clients to streamline productivity and maximize workflow. I am very proud of my team so I proactively address their needs and foster personal development to ensure individual success and the success of the team.
June 2014 - January 2019 Nevada, United States

Brand Designer and Content Producer

As one of IGT’s most seasoned designers, I produce collateral for all social media channels, internal communications, program ads, corporate events and tradeshows. I also provide presentation support for our senior executive team. My content includes but is not limited to videos, podcasts, corporate presentations, marketing collateral, infographics and photography. I work closely and equally well with both agency partners and in-house IGT design studios to share ideas, assets and resources. Most importantly, I am the guardian of the IGT brand and ensure that content adheres to brand guidelines and strategy.
June 2010 - June 2014 Las Vegas, Nevada, United States

Progressive Gaming

Senior Graphic Designer

As one of two designers in the entire company, I contributed to a wide range of projects across multiple departments. Most noticeably, I developed and enforced the company’s brand standards. I designed an array of printed collateral for tradeshows and corporate events; I developed and managed a digital literature library; And, I designed and managed the company website.
November 2004 - December 2008 Las Vegas, Nevada, United States

Education

Bridgewater State College

Fine Arts and Communications

I have a dual major in Communications and Fine Arts with concentrations in Organizational Communication and Graphic Design.
September 1997 - May 2002 Bridgewater, Massachusetts, United States

Languages

English (Fluent),
Spanish (Native),

Awards

Hermes Creative Awards

Gold Winner - Print Media

2022

Hermes Creative Awards

Platinum Winner - Illustration/Graphic Design

2022

Hermes Creative Awards

Platinum WInner - Illustration/Graphic Design

2022

MarCom Awards

Platinum MarCom Award - IGT Rebranding

2017

American Advertising Federation (AAF) - ADDY Awards

Bronze ADDY® Award - WOF 20th Anniversary Campaign

2017

American Advertising Federation (AAF) - ADDY Awards

Silver ADDY® Award - AVATAR ad campaign

2014

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Premiere, Brand Design, Brand Developement , CSS, Drawing, Graphic Design, HTML, Microsoft Office Suite, Presentation Design, Sketching, Trade Show, Typography,