Done ideas
Between a blank page and a done idea there is a lot of work, from writing, reading, rewriting, inspiring, leading, directing, and motivating creative teams, brands, and clients to solve problems through ideas, making things happen, even when nobody thought it was possible, like importing a Colombian fruit to China to fight the illegal trade of animals, or selling breast milk, or getting donations across the border with Venezuela, even when the dictatorship forbid any aid to the country.

Our work has received many recognitions at Cannes Lions, Effie Awards, two WPPed Crème de la Crème Awardse, more than a dozen of Ojos de Iberoamérica, and more than 50 awards at creativity festivals, from Cannes or Kuala Lumpur to Rio de Janeiro or New York.

With my teams, I have helped to sell a skyscraper to thousands, breast milk as I said before, flashlights and win awards with it, bacon with a videogame, medical check-ups, health technology, internet plans, rums, whiskies, beers, malts, sodas, spirits, loyalty programs, miles, emergency services, peace products, pizzas, sandwiches, fast food chains, tomato sauce, school education programs, books, public libraries, district libraries, medical cannabis, digital security services, reinsurance companies, insurance companies, feminine hygiene products, detergents, kitchen towels, industrial safety kits, a couple of political parties, a president, several NGOs, hotels, cell phones, laws, condoms, logistics and shipping services, supermarkets, department stores, newspapers, and above all, good ideas.